Public Media Platform

By Kristin Calhoun @ API Strategy & Practice Conference
San Francisco, October 23-24-25, 2013

Transcript

2. DISCLAIMER:     The  Thoughts  and  Opinions  Expressed   Here  Today  Are  Mine  and  Mine  Alone   and  Do  Not  Necessarily  Represent   those  of  the  Public  Media  Pla?orm   Partners  or  Public  Media  in  General.  
5. Audience  Sees  Us  As  One  En5ty  
6. Percep5on  
7. Opera5ons  
8. Culture   Brand  equity  =  deep  thinking   Deep  thinking  =  many  meeGngs   Tight  on  cash  =  risk  adverse  =  hard  to   change     The  Internets,   can’t  you  make  them  go  away?  
9.   Broken  Business  Model  
10. What  to  do..    What  to  do…  
11. Public  Media  Pla?orm,  Inc.  
12. Public  Media  Pla?orm       The  vision  for  the  Public  Media   Pla5orm  (PMP)  rests  on  a  simple   premise:  that  with  the  capacity  to   easily  share  and  exchange  digital   content,  the  opportuni@es  to   develop  compelling  services  and   reach  new  audiences  increases   exponen@ally.     An  efficient  exchange  of  digital   content  in  a  mulGpla?orm   environment  is  key  to   strengthening  public  media.    
13. Public  Media  Pla?orm  Goals     §  Broad  AdopGon/Use   §  Economies  of  Scale   §  Benefit  StaGons/Local   §  New  Audiences   §  New  Revenue  Streams  
16. Future  Public  Media  Economy     Ø Licensed  access  to  public  media  content  through  the   API   Ø CreaGon  of  revenue  share  opportuniGes  that  would   not  be  feasible  without  the  PMP     Ø External  Partner  Content  Inclusion  Into  the  PMP  for  a   Fee   Ø Suite  of  fee  based  services  for  those  using  the  PMP  
17. Stay  in  touch..   KrisGn  Calhoun   krisGn@publicmediapla?orm.org     www.publicmediapla?orm.org     docs.pmp.io     202  513  3648   @KCalhoun