We often think of LiDAR data as a base dataset for creating an elevation model and, indeed, it serves this purpose in a spectacular manner. But did you know that LiDAR data can be used in a wide variety of other ways? In this presentation we will discuss the 3-dimensional aspects of LiDAR data relative to how this is beneficial to GIS analysis, explore some common ways to derive significant value from LiDAR data sets, and show how to use LiDAR to enhance images and vector files within the ArcGIS environment. Examples of practical use include dynamic contour layers superimposed on orthophoto backdrops, breakline modification to terrain information and profile visualization. The overall aim of this talk is to provide GIS users who have access to LiDAR with ideas that can allow them to unlock hidden value in these often underused data sets.