A physical address is one of the most basic pieces of location data collected and utilized by citizens, businesses, and government entities. They are part of the “backbone” data for E9-1-1 dispatch. Beginning in 2011, AGIO, in conjunction with Connect Arkansas, has worked on an address mapping grant program with several counties for the purpose of broadband data development. Upon completion, this effort will have added 28 address datasets into GeoStor. Started just 3 short years ago with only a few hundred-thousand physical address features, the current published count stands at about 1.2 million digitized points (of an expected 1.4 million). We have collectively created a maintenance problem of magnificent proportion; especially when the users and uses of the data are growing exponentially. This presentation will describe how we got where we are, explain the existing production and maintenance environment and then show how this issue has-is-and-will affect every citizen.