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Business Modeling for Designers
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Artur Lapinsch
November 09, 2010
Business
1
710
Business Modeling for Designers
Prezo given at the international Europrix Festival in Graz.
Artur Lapinsch
November 09, 2010
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Transcript
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Get your ideas movinµ Start your own biz
Who are you?
Who we are
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RISK & uncertainty
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Success = Luck
That was pure luck! He must be a criminal!
Persistance, persistance, & Persistance
Hard work!
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I love my work
Who are these entrepreneurs?
None
None
None
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And what drives them?
Is it the money?
Is it the money?
Is it the mission?
Am i solving A personal problem?
Am i solving A problem For the market?
Why should you care?
Design = Problem Solving = Business
Design = Problem Solving = Business
Design = Problem Solving = Business
So what are the first steps . . ?
# 1 ask the right questions
What am i good at?
What do i need?
Who cares?
Who cares enough to pay?
# 2 sketch the answers in a bizmodel
Whatµs a bizmodel?
None
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A bizmodel =
Rationale of how an organization . . .
Creates, delivers, and captures . . .
value
Business Model Canvas Methodology
Business + Design =
For whom are you creating value?
What value do we deliver to The customer?
How do our Customers want To be Reached?
What type of relationship does The customer expect from us?
For what value are our customers Really willing to pay?
What key resources do our Value propositions require?
What key activities do our Value propositions require?
Who are our key partners?
What are the most important costs Inherent in our business?
Got it?
None
None
Apple iPod
Now itµs your turn . . .
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Prezo time
Break
What do you think?
None
3 things to Remember:
# 1 Team
TEAm team team team TEAm team team team TEAm team
team team TEAm team team team TEAm team team team TEAm team team team TEAm team team team
more important than idea
No idea/strategy survives the contact w/ the market
Iteration happens all the time
# 2 execution
Execution execution execution execution execution execution execution execution execution execution
execution execution execution execution
No talk, all action!
# 3 have fun
Just ******* do it!
Q&A
Credits www.businessmodelgeneration.com By alexander osterwalder & Yves pigneur