Business Modeling for Designers

A80d7d48dd0617c918fedd270be1fd7d?s=47 Artur Lapinsch
November 09, 2010

Business Modeling for Designers

Prezo given at the international Europrix Festival in Graz.

A80d7d48dd0617c918fedd270be1fd7d?s=128

Artur Lapinsch

November 09, 2010
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Transcript

  1. None
  2. None
  3. Get your ideas movinµ Start your own biz

  4. Who are you?

  5. Who we are

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  7. RISK & uncertainty

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  10. Success = Luck

  11. That was pure luck! He must be a criminal!

  12. Persistance, persistance, & Persistance

  13. Hard work!

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  15. I love my work

  16. Who are these entrepreneurs?

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  22. And what drives them?

  23. Is it the money?

  24. Is it the money?

  25. Is it the mission?

  26. Am i solving A personal problem?

  27. Am i solving A problem For the market?

  28. Why should you care?

  29. Design = Problem Solving = Business

  30. Design = Problem Solving = Business

  31. Design = Problem Solving = Business

  32. So what are the first steps . . ?

  33. # 1 ask the right questions

  34. What am i good at?

  35. What do i need?

  36. Who cares?

  37. Who cares enough to pay?

  38. # 2 sketch the answers in a bizmodel

  39. Whatµs a bizmodel?

  40. None
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  42. A bizmodel =

  43. Rationale of how an organization . . .

  44. Creates, delivers, and captures . . .

  45. value

  46. Business Model Canvas Methodology

  47. Business + Design =

  48. For whom are you creating value?

  49. What value do we deliver to The customer?

  50. How do our Customers want To be Reached?

  51. What type of relationship does The customer expect from us?

  52. For what value are our customers Really willing to pay?

  53. What key resources do our Value propositions require?

  54. What key activities do our Value propositions require?

  55. Who are our key partners?

  56. What are the most important costs Inherent in our business?

  57. Got it?

  58. None
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  60. Apple iPod

  61. Now itµs your turn . . .

  62. None
  63. Prezo time

  64. Break

  65. What do you think?

  66. None
  67. 3 things to Remember:

  68. # 1 Team

  69. TEAm team team team TEAm team team team TEAm team

    team team TEAm team team team TEAm team team team TEAm team team team TEAm team team team
  70. more important than idea

  71. No idea/strategy survives the contact w/ the market

  72. Iteration happens all the time

  73. # 2 execution

  74. Execution execution execution execution execution execution execution execution execution execution

    execution execution execution execution
  75. No talk, all action!

  76. # 3 have fun

  77. Just ******* do it!

  78. Q&A

  79. Credits www.businessmodelgeneration.com By alexander osterwalder & Yves pigneur