Business Modeling for Designers

Prezo given at the international Europrix Festival in Graz.

Transcript

3. Get your ideas movinµ Start your own biz
4. Who are you?
5. Who we are
7. RISK & uncertainty
10. Success = Luck
11. That was pure luck! He must be a criminal!
12. Persistance, persistance, & Persistance
13. Hard work!
15. I love my work
16. Who are these entrepreneurs?
22. And what drives them?
23. Is it the money?
24. Is it the money?
25. Is it the mission?
26. Am i solving A personal problem?
27. Am i solving A problem For the market?
28. Why should you care?
29. Design = Problem Solving = Business
30. Design = Problem Solving = Business
31. Design = Problem Solving = Business
32. So what are the first steps . . ?
33. # 1 ask the right questions
34. What am i good at?
35. What do i need?
36. Who cares?
37. Who cares enough to pay?
38. # 2 sketch the answers in a bizmodel
39. Whatµs a bizmodel?
42. A bizmodel =
43. Rationale of how an organization . . .
44. Creates, delivers, and captures . . .
45. value
46. Business Model Canvas Methodology
47. Business + Design =
48. For whom are you creating value?
49. What value do we deliver to The customer?
50. How do our Customers want To be Reached?
51. What type of relationship does The customer expect from us?
52. For what value are our customers Really willing to pay?
53. What key resources do our Value propositions require?
54. What key activities do our Value propositions require?
55. Who are our key partners?
56. What are the most important costs Inherent in our business?
57. Got it?
60. Apple iPod
61. Now itµs your turn . . .
63. Prezo time
64. Break
65. What do you think?
67. 3 things to Remember:
68. # 1 Team
69. TEAm team team team TEAm team team team TEAm team team team TEAm team team team TEAm team team team TEAm team team team TEAm team team team
70. more important than idea
71. No idea/strategy survives the contact w/ the market
72. Iteration happens all the time
73. # 2 execution
74. Execution execution execution execution execution execution execution execution execution execution execution execution execution execution
75. No talk, all action!
76. # 3 have fun
77. Just ******* do it!
78. Q&A
79. Credits www.businessmodelgeneration.com By alexander osterwalder & Yves pigneur