Business Model Generation @Startup Live Munich

Brief Introduction Workshop to the Business Model Generation framework.
Based on the "BMG book"
held and designed by Artur Lapinsch (STARTeurope) on November 9th, 2011

Transcript

1. Business Model Generation
2. Hi, Munich.
3. Hard Work beforehand
4. Prologue
5. No strategy survives the first contact with the enemy..
6. No business model survives the first contact with the customer..
7. Biz Model IOI
8. Business Model Canvas Essentials
9. Genesis Created by Alex Osterwalder, Yves Pigneur and many more..
10. Concept Analogous to the human brain left - logic right - emotion
11. A business model.. ..describes the rationale of how an organization creates, delivers, and captures value.
12. Business Model Canvas Nine Building Blocks
13. Customer Segment
14. Customer Segment For whom are we creating value..
15. Value Proposition
16. Value Proposition What value do we deliver to the customer..
17. Channels
18. Channels Through which Channels do our Customer Segments want to be reached..
19. Customer Relationship
20. Customer Relationship What type of relationship does each of our Customer Segments expect us to establish..
21. Revenue Streams
22. Revenue Streams For what value are our customers really willing to pay..
23. Key Resources
24. Key Resources What Key Resources do our Value Propositions require..
25. Key Activities
26. Key Activities What Key Activities do our Value Propositions require..
27. Key Partnerships
28. Key Partnerships Who are our Key Partners..
29. Cost Structure
30. Cost Structure What are the most important costs inherent in our business model..
31. Overview Got it..
32. -Quiz- -TIME-
33. which Co. ..
34. Apple iTunes
35. Some Examples The Good, the Bad, and the Ugly
36. The Bad and Ugly
37. The Good
38. Epilogue
39. Thoughts on the BMC how to use it
40. be visual
41. be creative
42. IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA IDEA iterate x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x x I
43. get structure
44. Thank you. Now enjoy yourself and start to work..
45. Credits
46. prezo by: arturlapinsch STARTeurope BMC methodology: www.businessmodelgeneration.com     Show some love
47. war explosion: http://bit.ly/tZ2mYc Apple Newton: http://bit.ly/saaTcx Starbucks logo: http://bit.ly/bbIcUH Gilette logo: http://bit.ly/tng7NV Color logo: http://bit.ly/t1nzhO New Coke can: http://bit.ly/8Z1GCg Stick Figure: http://bit.ly/sg1KYk Creative Canvas: http://bit.ly/sqs0PA Structured Canvas: http://bit.ly/vJCcHx     Image Credits