Rethinking The Fundamentals of Keyword Research With The Insights From Big Data

6b68737f9aacb94936b269f2592da891?s=47 DDavydoff
September 19, 2019
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Rethinking The Fundamentals of Keyword Research With The Insights From Big Data

6b68737f9aacb94936b269f2592da891?s=128

DDavydoff

September 19, 2019
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  3. We walk our talk ;) ~60% YoY ARR growth ~15x

    search traffic growth in 4 years
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  7. Traffic to #1 701 10,351

  8. Traffic to #1 701 10,351

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  14. Average #1 page ranks in Google for ~1,000* other keywords

    https://ahrefs.com/blog/also-rank-for-study/ *based on Ahrefs' study of ~3 Million search queries
  15. Traffic to #1 Keywords of #1 701 10,351 169 2,385

  16. The search demand curve

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  18. How much traffic can you get from the "Top Keyword"

    alone? Photo by Matt Artz on Unsplash
  19. In 48.7% of pages* the "Top Keyword" brings <30% of

    total search traffic Gyarados *based on a sample of 11,694 random pages with >1,000 organic search visits in the US
  20. How to apply this knowledge? photo by alireza naseri on

    Unsplash
  21. Traffic to #1 Keywords of #1 701 10,351 169 2,385

    Don't stop here
  22. Traffic to #1 Keywords of #1 701 10,351 169 2,385

    Analyse this!
  23. https://ahrefs.com/blog/keyword-traffic-estimation/ https://ahrefs.com/blog/long-tail-keywords/

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  26. 51,818 visits/mo

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  34. "keyword research tools" 6,457 19,671

  35. "what is SEO" 25,686 42,823

  36. https://ahrefs.com/blog/ranking-number-one-is-overrated/

  37. How to outperform #1? Photo by Jon Tyson on Unsplash

  38. Broad topic + more links! https://ahrefs.com/blog/search-traffic-study/ (~920 Million web pages

    studied)
  39. The secret to ranking #1:

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  44. What nailing search intent looks like:

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