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Rethinking The Fundamentals of Keyword Research...
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DDavydoff
September 19, 2019
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1.4k
Rethinking The Fundamentals of Keyword Research With The Insights From Big Data
DDavydoff
September 19, 2019
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Transcript
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We walk our talk ;) ~60% YoY ARR growth ~15x
search traffic growth in 4 years
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Traffic to #1 701 10,351
Traffic to #1 701 10,351
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Average #1 page ranks in Google for ~1,000* other keywords
https://ahrefs.com/blog/also-rank-for-study/ *based on Ahrefs' study of ~3 Million search queries
Traffic to #1 Keywords of #1 701 10,351 169 2,385
The search demand curve
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How much traffic can you get from the "Top Keyword"
alone? Photo by Matt Artz on Unsplash
In 48.7% of pages* the "Top Keyword" brings <30% of
total search traffic Gyarados *based on a sample of 11,694 random pages with >1,000 organic search visits in the US
How to apply this knowledge? photo by alireza naseri on
Unsplash
Traffic to #1 Keywords of #1 701 10,351 169 2,385
Don't stop here
Traffic to #1 Keywords of #1 701 10,351 169 2,385
Analyse this!
https://ahrefs.com/blog/keyword-traffic-estimation/ https://ahrefs.com/blog/long-tail-keywords/
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51,818 visits/mo
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"keyword research tools" 6,457 19,671
"what is SEO" 25,686 42,823
https://ahrefs.com/blog/ranking-number-one-is-overrated/
How to outperform #1? Photo by Jon Tyson on Unsplash
Broad topic + more links! https://ahrefs.com/blog/search-traffic-study/ (~920 Million web pages
studied)
The secret to ranking #1:
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What nailing search intent looks like:
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