Rethinking The Fundamentals of Keyword Research With The Insights From Big Data

Transcript

3. We walk our talk ;) ~60% YoY ARR growth ~15x search traffic growth in 4 years
7. Traffic to #1 701 10,351
8. Traffic to #1 701 10,351
14. Average #1 page ranks in Google for ~1,000* other keywords https://ahrefs.com/blog/also-rank-for-study/ *based on Ahrefs' study of ~3 Million search queries
15. Traffic to #1 Keywords of #1 701 10,351 169 2,385
16. The search demand curve
18. How much traffic can you get from the "Top Keyword" alone? Photo by Matt Artz on Unsplash
19. In 48.7% of pages* the "Top Keyword" brings <30% of total search traffic Gyarados *based on a sample of 11,694 random pages with >1,000 organic search visits in the US
20. How to apply this knowledge? photo by alireza naseri on Unsplash
21. Traffic to #1 Keywords of #1 701 10,351 169 2,385 Don't stop here
22. Traffic to #1 Keywords of #1 701 10,351 169 2,385 Analyse this!
23. https://ahrefs.com/blog/keyword-traffic-estimation/ https://ahrefs.com/blog/long-tail-keywords/
26. 51,818 visits/mo
34. "keyword research tools" 6,457 19,671
35. "what is SEO" 25,686 42,823
36. https://ahrefs.com/blog/ranking-number-one-is-overrated/
37. How to outperform #1? Photo by Jon Tyson on Unsplash
38. Broad topic + more links! https://ahrefs.com/blog/search-traffic-study/ (~920 Million web pages studied)
39. The secret to ranking #1:
44. What nailing search intent looks like: