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Rethinking The Fundamentals of Keyword Research With The Insights From Big Data

DDavydoff
September 19, 2019
1.2k

Rethinking The Fundamentals of Keyword Research With The Insights From Big Data

DDavydoff

September 19, 2019
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  1. We walk
    our talk ;)
    ~60% YoY ARR growth
    ~15x search traffic
    growth in 4 years

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  2. Traffic to #1
    701
    10,351

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  3. Traffic to #1
    701
    10,351

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  4. Average #1 page ranks
    in Google for ~1,000*
    other keywords
    https://ahrefs.com/blog/also-rank-for-study/
    *based on Ahrefs' study
    of ~3 Million search queries

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  5. Traffic to #1
    Keywords of #1
    701
    10,351
    169
    2,385

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  6. The search
    demand curve

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  7. How much traffic can you get
    from the "Top Keyword" alone?
    Photo by Matt Artz on Unsplash

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  8. In 48.7% of pages*
    the "Top Keyword" brings
    <30% of total search traffic
    Gyarados
    *based on a sample of 11,694 random pages with
    >1,000 organic search visits in the US

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  9. How to apply
    this knowledge?
    photo by alireza naseri on Unsplash

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  10. Traffic to #1
    Keywords of #1
    701
    10,351
    169
    2,385
    Don't stop here

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  11. Traffic to #1
    Keywords of #1
    701
    10,351
    169
    2,385
    Analyse this!

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  12. https://ahrefs.com/blog/keyword-traffic-estimation/ https://ahrefs.com/blog/long-tail-keywords/

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  13. 51,818 visits/mo

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  14. "keyword research tools"
    6,457
    19,671

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  15. "what is SEO"
    25,686
    42,823

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  16. https://ahrefs.com/blog/ranking-number-one-is-overrated/

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  17. How to
    outperform #1?
    Photo by Jon Tyson on Unsplash

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  18. Broad
    topic
    +
    more
    links!
    https://ahrefs.com/blog/search-traffic-study/
    (~920 Million web pages studied)

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  19. The secret to ranking #1:

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  20. What nailing
    search intent
    looks like:

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