Rethinking The Fundamentals of Keyword Research With The Insights From Big Data

Transcript

1. None
2. None

3. We walk our talk ;) ~60% YoY ARR growth ~15x

   search traffic growth in 4 years
4. None
5. None
6. None

7. Traffic to #1 701 10,351

8. Traffic to #1 701 10,351

9. None
10. None
11. None
12. None
13. None

14. Average #1 page ranks in Google for ~1,000* other keywords

    https://ahrefs.com/blog/also-rank-for-study/ *based on Ahrefs' study of ~3 Million search queries

15. Traffic to #1 Keywords of #1 701 10,351 169 2,385

16. The search demand curve

17. None

18. How much traffic can you get from the "Top Keyword"

    alone? Photo by Matt Artz on Unsplash

19. In 48.7% of pages* the "Top Keyword" brings <30% of

    total search traffic Gyarados *based on a sample of 11,694 random pages with >1,000 organic search visits in the US

20. How to apply this knowledge? photo by alireza naseri on

    Unsplash

21. Traffic to #1 Keywords of #1 701 10,351 169 2,385

    Don't stop here

22. Traffic to #1 Keywords of #1 701 10,351 169 2,385

    Analyse this!

23. https://ahrefs.com/blog/keyword-traffic-estimation/ https://ahrefs.com/blog/long-tail-keywords/

24. None
25. None

26. 51,818 visits/mo

27. None
28. None
29. None
30. None
31. None
32. None
33. None

34. "keyword research tools" 6,457 19,671

35. "what is SEO" 25,686 42,823

36. https://ahrefs.com/blog/ranking-number-one-is-overrated/

37. How to outperform #1? Photo by Jon Tyson on Unsplash

38. Broad topic + more links! https://ahrefs.com/blog/search-traffic-study/ (~920 Million web pages

    studied)

39. The secret to ranking #1:

40. None
41. None
42. None
43. None

44. What nailing search intent looks like:

45. None
46. None