Rethinking The Fundamentals of Keyword Research With The Insights From Big Data

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3. We walk
   our talk ;)
   ~60% YoY ARR growth
   ~15x search traffic
   growth in 4 years
   

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7. Traffic to #1
   701
   10,351
   

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8. Traffic to #1
   701
   10,351
   

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14. Average #1 page ranks
    in Google for ~1,000*
    other keywords
    https://ahrefs.com/blog/also-rank-for-study/
    *based on Ahrefs' study
    of ~3 Million search queries
    

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15. Traffic to #1
    Keywords of #1
    701
    10,351
    169
    2,385
    

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16. The search
    demand curve
    

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18. How much traffic can you get
    from the "Top Keyword" alone?
    Photo by Matt Artz on Unsplash
    

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19. In 48.7% of pages*
    the "Top Keyword" brings
    <30% of total search traffic
    Gyarados
    *based on a sample of 11,694 random pages with
    >1,000 organic search visits in the US
    

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20. How to apply
    this knowledge?
    photo by alireza naseri on Unsplash
    

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21. Traffic to #1
    Keywords of #1
    701
    10,351
    169
    2,385
    Don't stop here
    

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22. Traffic to #1
    Keywords of #1
    701
    10,351
    169
    2,385
    Analyse this!
    

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23. https://ahrefs.com/blog/keyword-traffic-estimation/ https://ahrefs.com/blog/long-tail-keywords/
    

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26. 51,818 visits/mo
    

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34. "keyword research tools"
    6,457
    19,671
    

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35. "what is SEO"
    25,686
    42,823
    

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36. https://ahrefs.com/blog/ranking-number-one-is-overrated/
    

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37. How to
    outperform #1?
    Photo by Jon Tyson on Unsplash
    

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38. Broad
    topic
    +
    more
    links!
    https://ahrefs.com/blog/search-traffic-study/
    (~920 Million web pages studied)
    

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39. The secret to ranking #1:
    

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44. What nailing
    search intent
    looks like:
    

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