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Transcript

1. AIESEC in Japan Brand Book
2. 1718term Brand Book 2 The Intro 1. 2. 3. 4. 5. 6. 7. 8. 9. ϒϥϯυߏ଄ ϒϥϯυɾεςʔτϝϯτ ૊৫ϒϥϯυ ࣄۀ঎඼ϒϥϯυ
   ΨΠυϥΠϯ
   ࢀߟࢿྉ
   ϒϥϯυ༻ޠू ໰͍߹Θͤ Table of Contents
3. 1718term Brand Book 3 ຊॻ͸
   ΞΠηοΫϒϥϯυͷʮڭՊॻʯͰ͋Δɻ ڭՊॻ
4. 1718term Brand Book 4 1 The Intro Contents Background ɹ୭ʹͲ͏ͳͬͯ΄͍͠ͷ͔ɻ
   ɹԿΛॻ͍ͨͷ͔ɻ
   ɹϒϥϯυͱ͸ɻ ࠷ॳʹ໨త΍ର৅ΛఆΊΔ͜ͱʹΑͬͯɺຊ ॻͷޮՌΛ࠷େԽ͢Δɻ໨࣍Λදࣔ͢Δ͜ͱ ʹΑͬͯશମߏ଄Λ೺Ѳ্ͨ͠Ͱͷཧղ͕Ͱ ͖Δ͜ͱΛظ଴͢Δɻͦͯ͠ϒϥϯυͷ֓೦ ͷ౷Ұͷ্ͰཧղΛͯ͠΄͍͠ɻ
5. 1718term Brand Book 5 1.1 The Intro ୭ʹͲ͏ͳͬͯ΄͍͠ͷ͔ɻ A B C ࡞੒ͨ͠എܠ ର৅ͱ͢Δਓ ͦͷਓͨͪʹͲ͏ͳͬͯ΄͍͔͠ɻ ΞΠηοΫɾδϟύϯͷϒϥϯυͱ͸Կ͔ʁAJ2020ʹجͮ͘ϒϥϯυͱ͸Կ͔ʁϒϥ ϯυͷཱ֬΁Direction͍ͯ͘͠ʹ͋ͨͬͯɺϒϥϯυ͕શһ͕౷Ұͯ͠ݟΕΔܗͰͷ ՄࢹԽ͕ඞཁͰ͋ͬͨɻ ΞΠηοΫɾδϟύϯશһɻ
   MarCoDͰ΋ͳ͍ɻEBͰ΋ͳ͍ɻΞΠηοΫɾδϟύϯશһʹ࡞੒ͨ͠ɻ ΞΠηοΫɾδϟύϯͷϒϥϯυΛཧղ͠ɺڞײ͠ɺ೔ʑͷ׆ಈʹϒϥϯυΛ൓ө͢ Δ͜ͱͰɺސ٬ͱͳΔֶੜ΍اۀɺύʔτφʔ΍ࣾձʹରͯ͠Ұ؏ͨ͠ϒϥϯυΠϝʔ δΛߏங͠ɺᶃࢢ৔ͰͷࠩผԽɺᶄ૊৫ͷMissionୡ੒ʹͭͳ͛ΔͨΊɻ
6. 1718term Brand Book 6  ૊৫ϒϥϯυ
 
   ϒϥϯυɾΞΠσϯςΟςΟ
 
   ϒϥϯυɾΤϨϝϯτ
 4.3
   ϒϥϯυɾύʔιφϦςΟ
 4.4
   ϒϥϯυɾετʔϦʔ
    ࣄۀϒϥϯυ
 5.1
   ࣄۀϒϥϯυߏ଄
 5.2
   ࣄۀϒϥϯυ
   
   ϑΝϛϦʔϒϥϯυ
 5.3
   ঎඼ϒϥϯυ
    ϒϥϯυɾΨΠυϥΠϯ
 6.1
   ϝϯόʔΨΠυϥΠϯ
 6.2
   ϏδϡΞϧΨΠυϥΠϯ
    ࢀߟࢿྉҰཡ
    ϒϥϯυ༻ޠू
    ͓໰͍߹Θͤ 1.2 The Intro ԿΛॻ͍ͨͷ͔ɻ  The Intro
 1.1
   ୭ʹͲ͏ͳͬͯ΄͍͠ͷ͔ɻ
 
   ԿΛॻ͍ͨͷ͔ɻ
 
   ϒϥϯυͱ͸ɻ
    ϒϥϯυߏ଄
 2.1
   ̏छྨͷϒϥϯυͷߏ଄
 2.2
   "+ͱ-$ͷϒϥϯυɻ
    ϒϥϯυɾεςʔτϝϯτ
 3.1
   5IF
   "*&4&$
   8BZ
 3.2
   "+
    ૊৫ϒϥϯυ
 4.1
   ϒϥϯυɾΞΠσϯςΟςΟ
 4.2
   ϒϥϯυɾΤϨϝϯτ
7. 1718term Brand Book 7 1.2 The Intro ϒϥϯυͱ͸ɻ ϒϥϯυͱ͸ɻ ʮڱٛʯͷϒϥϯυ
   ݸผͷചΓख·ͨ͸ചΓखूஂͷࡒ΍αʔϏεΛࣝผͤ͞ɺڝ ߹͢ΔചΓखͷ੡඼΍αʔϏεͱ۠ผ͢ΔͨΊͷ໊শɺݴ༿ɺ ه߸ɺγϯϘϧɺσβΠϯɺ͋Δ͍͸͜ΕΒͷ૊Έ߹Θͤ
   ʮ޿ٛʯͷϒϥϯυ
   ʰϒϥϯυͱ͸ɺ੡඼Ͱ͋Δɻʱ
   ˠফඅऀͷظ଴΍Πϝʔδͦͷ΋ͷΛҙຯ͢Δϒϥϯυɻ ૊৫ ϒϥϯυ ࣄۀ ϒϥϯυ ঎඼ ϒϥϯυ ͲͷΑ͏ͳ૊৫ͱͯ͠ސ٬ɾࣾ ձʹೝ஌͞ΕΔ͔ɻ૊৫ͱͯ͠ ͷ͋ΓํΛ֎෦ʹࣔ͢ϒϥϯυ ͷ̍ͭͷΧςΰϦɻ ૊৫಺ͷࣄۀ୯Ґͷ΋ͷ͕Ͳͷ Α͏ʹೝ஌͞ΕΔ͔ɻ֎͔Βݟ ͨࡍʹΞΠηοΫͷࣄۀ͕Ͳͷ Α͏ͳࣄۀͰ͋Δ͔ɺͲͷΑ͏ ͳҹ৅Λ͔࣋ͭΛࣔ͢ϒϥϯυ ͷ̍ͭͷΧςΰϦɻ ঎඼୯ҐͰͲͷΑ͏ʹೝ஌͞Ε Δ͔ɻ֎͔ΒݟͨࡍʹɺLCͷͦ ͷ঎඼͕ͲͷΑ͏ʹೝ஌͞ΕΔ ͔ɺͲͷΑ͏ͳҹ৅Λ࣋ͨΕΔ ͔Λࣔ͢ϒϥϯυͷ̍ͭͷΧς ΰϦɻ
8. 1718term Brand Book 8 2 ϒϥϯυߏ଄ Contents Background 
   ̏छྨͷϒϥϯυͷߏ଄
   
   AJͱLCͷϒϥϯυͷؔ܎ ϒϥϯυʹ͸ߏ଄͕ඞཁͰ͋Γɺϒϥϯυʹ ͸౷ҰੑͱγϯΫϩੑ͕ඞཁͰ͋Δɻͦͷͨ Ίʹ͸ɺ̏छྨͷϒϥϯυͷߏ଄ɺͦͯ͠Ξ ΠηοΫಛ༗ͷAJશମͱLCͷෳࡶͳߏ଄Λ ੔ཧ͢Δඞཁ͕͋Δɻ
9. 1718term Brand Book 9 2.1 ϒϥϯυߏ଄ ̏छྨͷϒϥϯυͷߏ଄ ͦ΋ͦ΋ɻϒϥϯυͷߏ଄ʹ͸ύλʔϯ͕͋Δɻ A
   c
   Ϛελʔϒϥϯυܕ B
   c
   Ϛϧνϒϥϯυܕ
   આ໌
   c
   ૊৫ϒϥϯυ΍ίʔϙϨʔτϒϥϯυͷ ݩʹ༷ʑͳࣄۀ΍ΧςΰϦΛల։ͤ͞Δ ύλʔϯɻاۀϒϥϯυ͕ڧ͍ɻ આ໌
   c
   ̍ͭͷ૊৫ͷݩʹ༷ʑͳϒϥϯυΛల։ ͍ͤͯ͞Δߏ଄ɻ຤୺ͷ঎඼ͷϒϥϯυ ͕ڧ͍ɻ આ໌
   c
   ͲͪΒͷύλʔϯͰ΋ͳ͍ં஭Ҋɻ૊৫ ͷϒϥϯυɺ૊৫໊Λͦͷ··༻͍ͯϒ ϥϯυΛల։ͨ͠Γ͢Δɻ C
   c
   όϥϯεܕ ૊৫ϒϥϯυ ঎඼" ঎඼# ঎඼$ ঎඼% ૊৫ϒϥϯυ ϒϥϯυ ϒϥϯυ ϒϥϯυ ϒϥϯυ
   ߏ଄ਤ
   c
   ߏ଄ਤ
   c
   ྫ
   c NIKE , Apple ্هͷاۀͷϒϥϯυ͸঎඼ʹରͯ͠΋ ʮNIKEͷ̋̋ʯʮAppleͷ̋̋ʯͱ͍ͬ ͨΠϝʔδʹͳΔͨΊاۀϒϥϯυઌߦɻ
   ྫ
   c
   P&G
   
   ϦΫϧʔτ
   ্هͷϒϥϯυ͸঎඼͕׬શʹઌߦ͢Δɻ ࠾༻γʔϯ͸ผ ঎඼ͷԞఈʹاۀͷϒ ϥϯυ͕ӅΕ͍ͯΔߏ଄ʹͳ͍ͬͯΔɻ
10. 1718term Brand Book 10 2.2 ϒϥϯυߏ଄ ̏छྨͷϒϥϯυͷߏ଄ AJͷ౴͑ த௕ظతʹϚϧνϒϥϯυܕΛૂ͏ɻ EwA ELD(ICX/OGX) LLC LV Youth Speak GT GE GV Org. Brand த௕ظతʹʮϓϩμΫτϒϥϯυʯΛڧΊ͍ͯ͘ɻ૊৫ϒϥϯυͷ಺༰͸ɺத௕ظతʹ มߋͤͣʹҰ؏ͯ͠ϒϥϯσΟϯά͍ͯ͘͠ɻࣄۀϒϥϯυͷ಺༰͸ɺϓϩμΫτϒϥ ϯυΛڧΊΔͨΊʹ࠷దԽ֤ͯ͠ϓϩμΫτ͕ࣗ༝౓Λ࣋ͬͯϒϥϯσΟϯά͍͚ͯ͠ Δܗʹมߋ͢Δɻ
    ࣄۀͷத௕ظํ਑
    ࣄۀ͸த௕ظํ਑ͷݩʹ-$Ͱͷʮ঎඼ ։ൃʯʹ଩Λ੾ͬͨɻͦΕ͸"+͕ͦͷ঎ ඼ΛڧΊΔͱ͍͏͜ͱͰ͋Γɺͦͷ঎඼ ͷϒϥϯυΛ΋ͱʹબ͹ΕΔඞཁ͕͋Δɻ
    ૊৫঎඼ʹ
    ๻ͨͪͷ໨త͸ࢢ৔ͰࠩผԽ͢Δ͚ͩͰ ͸ͳ͍ɻ๻ͨͪͷϒϥϯυ͸MissionΛ ୡ੒͢Δʹ͋ͨͬͯ΋ଘࡏ͍ͯ͠Δɻͦ ͷMissionͷࠜຊ͸૊৫ͷϒϥϯυʹ͋ Γɺ૊৫ϒϥϯυΛʮऑΊΔʯ͜ͱ͸͠ ͳ͍ɻ ← LC Product
11. 1718term Brand Book 11 2.3 ϒϥϯυߏ଄ "+ͱ-$ͷϒϥϯυؔ܎ EwA ELD(ICX/OGX) LLC LV Youth Speak GT GE GV Org. Brand ίʔϙϨʔτ
    ϒϥϯυ ࣄۀϒϥϯυ ϓϩμΫτ
    ϒϥϯυ ϑΝϛϦʔ
    ϒϥϯυ ← LC Product "+
    ౷Ұ -$
    ࡦఆ Ұ෦
    -$
    ࡦఆ AJͷ౴͑ ϓϩμΫτϒϥϯυΛϩʔΧϥΠζ͢Δɻ ٯΛݴ͑͹ɺࣄۀϒϥϯυ·Ͱ͸"+౷ҰͰ͋Δɻઌ΄Ͳ΋ॻ͍ͨΑ͏ʹɺϒϥϯυ͸ʮ౷ ҰੑʯͱʮγϯΫϩੑʯ͕ॏཁͳͷͰɺAJͱͯ͠ͷ૊৫ϒϥϯυࣄۀϒϥϯυ͸౷Ұ ͍ͯ͘͠ɻ͔͠͠ࡉ෦ͷϓϩμΫτ͸֤LCͷࢢ৔ʹϩʔΧϥΠζ͢Δඞཁ͕͋ΔͨΊɺ ϓϩμΫτ͸֤LCͰϩʔΧϥΠζ͠ɺϒϥϯυΛཱ֬͢Δඞཁ͕͋Δɻ
12. 1718term Brand Book 12 3 ϒϥϯυ
    εςʔτϝϯτ Contents Background 
    The AIESEC Way
    
    
    AJ2020 ϒϥϯυΛཧղ͢Δલʹ͜ͷ૊৫ͷࠜຊͱͳ Δࢥ૝΍ϏδϣϯɾϛογϣϯΛ͢Δඞཁ͕ ͋Δɻͦͯͦ͠ͷࠜຊͰ͋ΔThe AIESEC Way , AJ2020Λཧղ͢Δɻ
13. 1718term Brand Book 13 3.1 ϒϥϯυ
    εςʔτϝϯτ The AIESEC Way The AIESEC Wayͱ͸ɻ ͜ͷ૊৫ͷࠜຊͱͳΔߟ͑΍ͦͷΤοηϯεɻΞΠηοΫͷىݯ΍໨ࢦ͢΋ͷɺͦͯͦ͠ΕΛ ͲͷΑ͏ʹୡ੒͢Δͷ͔Λࣔͨ͠΋ͷɻ ڀۃతͳཧ૝ঢ়ଶ .JTTJPO ී ว త த ௕ ظ త !ཧ૝ঢ়ଶ %JSFDUJPO "*&4&$
    JO
    +BQBO XIZ
    XF
    EP IPX
    
    XIBU ˞ۃ࿦&OUJUZ 71T
    ݸਓղऍ "*&4&$
     "+
     *؍఺ิॿ *੔߹ੑν Σ ο Ϋ 7JTJPO "*&4&$ !ͷࣾձతͳ໾ׂ ୯ ೥ త *؍఺ิॿ *੔߹ੑν Σ ο Ϋ "+
    %JSFDUJPO =The AIESEC WayͷҐஔ෇͚
14. 1718term Brand Book 14 AIESEC IS A GLOBAL, INDEPENDENT, NON-POLITICAL, NOT-FOR-PROFIT YOUTH-RUN ORGANIZATION.
 AIESEC DOES NOT DISCRIMINATE ON THE BASIS OF GENDER, SEXUAL ORIENTATION, DISABILITIES, CREED, OR RELIGION, NOR ON THE BASIS OF NATIONAL, ETHNIC, OR SOCIAL ORIGIN. STRIVING FOR ECELLENCE DEMONSTRATING INTEGRITY ACTIVATING LEADERSHIP ENJOYING PARTICIPATION LIVING DIVERSITY ACTING SUSTAINABLY EMPOWERING OTHERS SOLUTION ORIENTED SELF AWARE WORLD CITIZEN
15. 1718term Brand Book 15 ☑
    ֎෦ʹ͸͜ͷจݴ࢖͍ͬͯͩ͘͞ Our Vision
    c
    આ໌
    ɹࢲͨͪ͸ฏ࿨ͰਓʑͷՄೳੑ͕࠷େݶൃش͞Εͨࣾձͷ࣮ݱΛ໨ࢦͯ͠׆ಈ͍ͯ͠·͢ɻ The AIESEC Way
    c
    ఆٛ
    ɹ͜ͷ૊৫ͷࠜຊͱͳΔߟ͑΍ͦͷΤοηϯεɻΞΠηοΫͷىݯ΍໨ࢦ͢΋ͷɺͦͯͦ͠ΕΛ ͲͷΑ͏ʹୡ੒͢Δͷ͔Λࣔͨ͠΋ͷɻ
16. 1718term Brand Book 16 3.1 ϒϥϯυ
    εςʔτϝϯτ AJ2020 AJ2020ͱ͸ɻ "+ͱ͸ɺ೥ʹࡦఆ͞ΕͨΞΠηοΫɾδϟύϯͷՄೳੑΛ࠷େݶ޿͛ΔͨΊͷେ͖ͳ ϏδϣϯΛඳ͍ͨ೥ؒͷத௕ظํ਑Ͱ͢ɻ ڀۃతͳཧ૝ঢ়ଶ Mission ී ว త த ௕ ظ త 2020@ཧ૝ঢ়ଶ Direction AIESEC in Japan why we do how & what ˞ۃ࿦&OUJUZ 71T
    ݸਓղऍ AIESEC 2020 AJ 2020 Vision AIESEC !ͷࣾձతͳ໾ׂ ୯ ೥ త *؍఺ิॿ *੔߹ੑν Σ ο Ϋ AJ Direction =AJ2020ͷҐஔ෇͚
17. 1718term Brand Book 17 3.1 ϒϥϯυ
    εςʔτϝϯτ AJ2020 Mission Statement ΞΠηοΫ͸ڞ૑తϦʔμʔΛੜΈग़͠ɺͦͷաఔٴͼ
    ݁Ռͱͯ͠ɺ೔ຊࣾձʹϜʔϒϝϯτ Λى͜͠·͢ɻͦͷͨΊʹւ֎ΠϯλʔϯγοϓࣄۀΛத৺ͱͨ͠ΞΠηοΫ͔ͩΒͦ͜ఏڙ Ͱ͖Δ
    lܦݧz
    Λएऀʹఏڙ͠·͢ɻ આ໌̍ આ໌̎ ڞ૑తϦʔμʔγοϓ ೔ຊࣾձ΁ͷϜʔϒϝϯτ Ϧʔμʔγοϓͱࢤɺઐ໳ੑͷ͜ͱɻ Ϧʔμʔγοϓ ઐ໳ੑ ࢤ ΞΠηοΫ͕ఆٛ͢ Δएऀʹඞཁͳίϯ ϐςϯγʔ ࢤͷୡ੒ͷͨΊʹඞ ཁͳ஌ࣝɾεΩϧ ࣗΒͷ৘೤Λ๋͛Δ ਓੜͷϛογϣϯ MANAGEMENT TECHNOLOGY DESIGN Young Social Public Business Alumni Alumni Alumni Student
    
    
    
     ֤ηΫλʔʹॴଐ͢Δผʑͷݸͱ૊৫͕ڠಇ͠ɺ ڞ௨ͷࣾձҙٛʹରͯ͠γφδʔΛੜΈग़͢
18. 1718term Brand Book 18 3.1 ϒϥϯυ
    εςʔτϝϯτ AJ2020 Ϧʔμʔγοϓ
    
    ઐ໳ੑ ΞΠηοΫ͕ఆٛ͢ΔͭͷཁૉʹΑͬͯߏ੒͞ΕΔएऀʹඞཁͳίϯϐςϯγʔɻࣗΒͷࢤͷ ୡ੒ͷͨΊʹඞཁͳ஌ࣝɾεΩϧɻ EMPOWERING OTHERS SELF AWARE SOLUTION ORIENTED WORLD CITIZEN MANAGEMENT TECHNOLOGY DESIGN ৗʹ૬ޓཧղΛҾ͖ग़͠ɺଞऀΛ੒௕ͤ͞ͳ͕Β
    Α Γେ͖ͳ໨ඪʹऔΓ૊ΉϦʔμʔγοϓ
    ࣗΒͷՁ஋؍΍ڧΈΛਂ͘ཧղ࣮ͯ͠ફ͠
    ೤ҙΛ࣋ͬ ͯ෺ࣄʹऔΓ૊ΉϦʔμʔγοϓ
    ෆ࣮֬Ͱࠔ೉ͳঢ়گͰ΋ৗʹϦεΫ͋ΔߦಈΛͱΓ ֶशΛ௨ͯ͡࠷ળΛ໨ࢦ͍ͯ͘͠Ϧʔμʔγοϓ
    ޿͘ࢹ໺Λ࣋ͪɺࣾձͰى͖͍ͯΔ໰୊ʹରͯ͠
    ౰ ࣄऀҙࣝΛ࣋ͬͯऔΓ૊ΉϦʔμʔγοϓ
    ٕज़ͱ՝୊͕݁ͼ͚ͭΒΕͨঢ়ଶΛγεςϜͱͯ͠ ࣋ଓతʹ͢Δྗ ࣾձ՝୊Λղܾ͢Δٕज़ ٕज़ͱ՝୊Λ݁ͼ͚ͭΔྗ Ϧʔμʔγοϓ ઐ໳ੑ
19. 1718term Brand Book 19 ☑
    ֎෦ʹ͸͜ͷจݴ࢖͍ͬͯͩ͘͞ Our Mission
    c
    આ໌
    ɹΞΠηοΫ͸ڞ૑తϦʔμʔΛੜΈग़͠ɺͦͷաఔٴͼ
    ݁Ռͱͯ͠ɺ೔ຊࣾձʹϜʔϒϝϯτ Λى͠·͢ɻͦͷͨΊʹւ֎ΠϯλʔϯγοϓࣄۀΛத৺ͱͨ͠!͔ͩΒͦ͜ఏڙͰ͖Δ
    lܦݧz
    Λएऀʹఏڙ͠·͢ɻ AJ2020
    c
    ఆٛ
    ɹ"+ͱ͸ɺ೥ʹࡦఆ͞ΕͨΞΠηοΫɾδϟύϯͷՄೳੑΛ࠷େݶ޿͛ΔͨΊͷେ͖ ͳϏδϣϯΛඳ͍ͨ೥ؒͷத௕ظํ਑Ͱ͢ɻ Ϧʔμʔγοϓ
    
    ઐ໳ੑ
    c
    આ໌
    ɹΞΠηοΫ͕ఆٛ͢ΔͭͷཁૉʹΑͬͯߏ੒͞ΕΔएऀʹඞཁͳίϯϐςϯγʔɻࣗΒͷࢤ ͷୡ੒ͷͨΊʹඞཁͳ஌ࣝɾεΩϧɻ
    ɹ˞ཁૉ͝ͱͷఆٛ͸લϖʔδʹ͋ΔఆٛΛར༻͍ͯͩ͘͠͞ɻ
20. 1718term Brand Book 20 4 ૊৫ϒϥϯυ Contents Background 
    ϒϥϯυɾΞΠσϯςΟςΟ
    
    ϒϥϯυɾΤϨϝϯτ
    
    ϒϥϯυɾύʔιφϦςΟ
    
    ϒϥϯυɾετʔϦʔ ͜ͷ౷Ұ͕Ͱ͖ͳ͚Ε͹ɺΞΠηοΫ͸͍ͭ ·Ͱ΋ਅͷ࢟ͷΞΠηοΫͱͯ͠֎෦ʹ͸ೝ ஌͞Εͳ͍ɻ૊৫ϒϥϯυΛཧղ͢Δ͜ͱͰɺ ΞΠηοΫɾδϟύϯ͕֎͔ΒͲͷΑ͏ʹೝ ஌͞Ε͍ͨͷ͔Λཧղ͢Δ͜ͱ͕Ͱ͖Δɻ
21. 1718term Brand Book 21 .1 ૊৫ϒϥϯυ ϒϥϯυɾΞΠσϯςΟςΟ ϒϥϯυɾΞΠσϯςΟςΟͱ͸ɻ Ұൠతͳఆٛ
    ϒϥϯυ͕ଧͪग़͍ͨ͠ίϯηϓτΛ໌֬ʹදݱͨ͠΋ͷͰɺ ϒϥϯυʹ৅௃͍ͤͨ͞΋ͷͷ͜ͱ
    ΞΠηοΫʹ͓͍ͯ
    ͜ͷ૊৫͕Ͳ͏ೝ஌͞Ε͍ͨͷ͔Λࣔͨ֓͠೦ɻΞΠηοΫʹ ͓͚Δϒϥϯυͷ໨త͸ɺᶃ
    .JTTJPOͷୡ੒ͷͨΊɺᶄ
    ࢢ৔Ͱ ͷࠩผԽͷͨΊͰ͋Δɻ Social Co-Creator AJͷ౴͑ ࠃ΍ઐ໳ੑɺ૊৫΍ηΫλʔʹଊΘΕͣʹྖҬΛ௒͑ͨϦʔμʔγο ϓΛൃش͠ɺڞ૑తΠϊϕʔγϣϯΛੜΈग़͢͜ͱͰࣾձ՝୊Λղ ܾ͍ͯ͘͠Ϧʔμʔͷ͜ͱͰ͢ɻ
22. 1718term Brand Book 22 .2 ૊৫ϒϥϯυ ϒϥϯυɾΤϨϝϯτ ϒϥϯυɾΤϨϝϯτͱ͸ɻ AJͷ౴͑ COLLABORATIVE SOCIAL & GLOBAL YOUTH LEADER ϒϥϯυɾΞΠσϯςΟςΟͷ֓೦Λߏ੒͢Δɻಛʹૌٻྗͷߴ͍΋ͷΛίΞɾϏδϣϯΤϨ ϝϯτɻͦͷଞΛ֦ுϏδϣϯɾΤϨϝϯτͱݺͿɻϒϥϯυʹ͜͏ͳͬͯ΄͍͠ͱ͍͏૾Λ ໌֬ʹݴ༿ʹ͠ɺઆ໌͢Δ͜ͱ͕Ͱ͖Δɻ
23. 1718term Brand Book 23 .3 ૊৫ϒϥϯυ ϒϥϯυɾύʔιφϦςΟ ϒϥϯυɾύʔιφϦςΟͱ͸ɻ ϒϥϯυΛਓؒʹͨͱ͑ɺଐੑΛදͨ͠΋ͷɻ૊৫Λػցతɺ߹ཧతʹݟΒΕΔ͚ͩͰ͸ͳ͘ɺ ૊৫Λਓʹྫ͑Δ͜ͱʹΑΓɺফඅऀʹ਌ۙײΛײͤ͡͞ɺଞࣾ΍ଞஂମͱͷࠩผԽΛਤΔɻ AJͷ౴͑ ༑ਓɾ਌ۙײ
    Χϥϑϧ
    ࣮ફత
    פ৭
    ෳࡶ
    ֵ৽తɾएʑ͠͞
    ਅ݋ͳ
    ҆Ձͳ ΤϦʔτɾϓϩϑΣογϣφϧ
    ϞϊΫϩ
    ΞΧσϛοΫ
    ஆ৭
    γϯϓϧ
    ݹ෩ɾ఻౷త
    ϢʔϞΞͷ͋Δ
    ߴՁͳ
24. 1718term Brand Book 24 .4 ૊৫ϒϥϯυ ϒϥϯυɾετʔϦʔ ϒϥϯυɾετʔϦʔͱ͸ɻ ϒϥϯυɾετʔϦʔͱ͸ɺͦͷϒϥϯυͷੜ·Εͨഎܠ΍ىݯɺ୭ͷͨΊʹ͋Δͷ͔ɺͲΜ ͳՁ஋Λ༩͍͑ͨͷ͔Λ·ͱΊ্ͨͰͷετʔϦʔʹͳͬͨ΋ͷɻফඅऀʹରͯࣗ͠෼ͨͪͷ ૊৫ͷՁ஋΍എܠΛফඅऀʹͱͬͯΘ͔Γ΍͍͢Α͏ʹ఻͑ΔͨΊͷखஈɻ AJͷ౴͑ ࣍ϖʔδ΁ଓ͘
25. 1718term Brand Book 25 Origin ΞΠηοΫ͸೥ɺୈೋ࣍ੈքେઓΛഎܠ ʹೋ౓ͱ͜ͷΑ͏ͳ൵ܶΛ܁Γฦ͞͵Α͏ʮฏ ࿨ͰਓʑͷՄೳੑ͕࠷େݶൃش͞Εͨࣾձʯ Λ໨ࢦͯ͠ਓͷֶੜʹΑΓઃཱ͞Ε·ͨ͠ɻ
    ͷࠃͱ஍ҬͰ̓ສਓͷϝϯόʔ͕׆ಈ͢Δ ੈք࠷େͷֶੜஂମͱͳͬͨࠓͰ΋ɺͦͷࢤ ͸มΘΓ·ͤΜɻ
    ·ͩԿʹ΋છ·͍ͬͯͳ͍एऀ͕ɺࣾձʹର ͢Δߴ͍ࢤΛ๊͖ɺͦͯ͠ม͍͑ͯ͘͜ͱͰ ੈք͕มΘΔͱ৴͍ͯ͡·͢ɻ Our Mission ࣾձʹ͸՝୊͕ࢁੵ͍ͯ͠·͢ɻ
    ༷ʑͳਓʑ͕՝୊ղܾʹ޲͚ͯऔΓ૊ΜͰ͍ Δʹ΋ؔΘΒͣɺղܾͰ͖͍ͯͳ͍՝୊͕ଟ͘ ଘࡏ͠·͢ɻͦͷେ͖ͳཁҼͱͯ͠ɺઐ໳ओٛ Λഎܠͱͨ͠஌ͱ஌ͷ෼཭ɺ෼ۀओٛΛഎܠ ͱͨ͠஌ͱߦͷ෼཭ɺ٬؍ओٛΛഎܠͱͨ͠ ஌ͱ৘ͷ෼཭ͱ͍͏෼཭ͷප͕ຊ࣭తͳ՝୊ ղܾΛԕ͚͍ͯ͟Δ͜ͱ͕ڍ͛ΒΕ·͢ɻ
    ࣾձ՝୊Λղܾ͢ΔͨΊʹ͸ɺηΫλʔ΍ઐ ໳෼໺ɺࠃ΍จԽͳͲͷྖҬΛ௒͑ͨ՝୊ղ ܾ΁ͷऔΓ૊Έ͕ඞཁͰ͢ɻ
    ࢲͨͪ͸͜ΕΛʮڞ૑తΠϊϕʔγϣϯʯͱ ݺͼ·͢ɻ
    ࢲͨͪ͸ɺւ֎ΠϯλʔϯγοϓΛओװࣄۀ ͱͯ͠ɺʮڞ૑తΠϊϕʔγϣϯʯΛੜΈग़͠ ͍ͯ͘ʮڞ૑తϦʔμʔʯΛҭͯΔ͜ͱɺͦ͠ ͯ૊৫ͱͯ͠ʮڞ૑తΠϊϕʔγϣϯʯΛੜΈ ग़͢ओମͰ͋Δ͜ͱΛ໨ࢦ͠·͢ɻ Collaboration ΞΠηοΫ͸ࠃࡍ࿈߹ͱ4%(Tʹ޲͚ͯڠಇ͠ ͍ͯ͘ύʔτφʔγοϓΛఏܞ͠·ͨ͠ɻ
    ࢲͨͪ͸ɺ4%(Tͷμʔήοτʹد༩͢Δւ֎ ΠϯλʔϯγοϓϓϩάϥϜΛઃܭ͠ɺएऀ ʹఏڙ͢Δ͜ͱͰɺʮڞ૑తϦʔμʔʯͷഐ ग़ͱʮࣾձ՝୊ͷղܾʯʹ޲͚ͯऔΓ૊ΜͰ ͍͖·͢ɻ
26. 1718term Brand Book 26 5 ࣄۀ
    ঎඼ϒϥϯυ Contents Background 
    ࣄۀϒϥϯυͷߏ଄
 
    ࣄۀϒϥϯυ
    
    ϑΝϛϦʔϒϥϯυ
 
    ঎඼ϒϥϯυ
    ঎඼ͷߏ૝اըΛ౿·͑ɺ௕ظతʹࣄۀ΍ϓ ϩμΫτ͕ࢢ৔ʹ͓͍ͯൃల͍ͯͨ͘͠Ίʹ ͸ɺݟ͑ͳ͍෇ՃՁ஋ΛੜΈग़͢ϒϥϯυͷ ߏங͕ඞཁͰ͋Δɻ
27. 1718term Brand Book 27 .1 ࣄۀ঎඼ϒϥϯυ ࣄۀϒϥϯυͷߏ଄ ࣄۀ ϒϥϯυ ϑΝϛϦʔ ϒϥϯυ ঎඼ ϒϥϯυ ૊৫಺ͷࣄۀ୯Ґͷ΋ͷ͕ͲͷΑ ͏ʹೝ஌͞ΕΔ͔ɻ֎͔Βݟͨ ࡍʹΞΠηοΫͷࣄۀ͕ͲͷΑ͏ ͳࣄۀͰ͋Δ͔ɺͲͷΑ͏ͳҹ৅ Λ͔࣋ͭΛࣔ͢ϒϥϯυͷ̍ͭ ͷΧςΰϦɻ ঎඼୯ҐͰͲͷΑ͏ʹೝ஌͞ΕΔ ͔ɻ֎͔Βݟͨࡍʹɺ-$ͷͦͷ ঎඼͕ͲͷΑ͏ʹೝ஌͞ΕΔ͔ɺ ͲͷΑ͏ͳҹ৅Λ࣋ͨΕΔ͔Λࣔ ͢ϒϥϯυͷ̍ͭͷΧςΰϦɻ EwA ELD(ICX/OGX) LLC LV Youth Speak GT GE GV Org. Brand ίʔϙϨʔτ
    ϒϥϯυ ࣄۀ
    ϒϥϯυ ϓϩμΫτ
    ϒϥϯυ ϑΝϛϦʔ
    ϒϥϯυ ← LC Product "+
    ౷Ұ -$
    ࡦఆ Ұ෦
    -$
    ࡦఆ ෳ਺ͷ঎඼Λ·ͱΊΔ΋ͷͰ͋ Γɺ֓೦ͱͯ͠͸঎඼ϒϥϯυͷ ౷ҰੑΛอͭͨΊʹػೳ͢Δɻ ࣄۀϒϥϯυɺϑΝϛϦʔϒϥ ϯυʹؔͯ͠͸ͦ͜·Ͱͷ߲໨Λ ઃ͚ͯن੍͢Δ͜ͱ͸͠ͳ͍ɻ͜ Ε͸ํ਑ͷݩͷഎܠͰ͋ΔɻϚ ϧνϒϥϯυʹల։͍ͯ͘͜͠ͱ Λ૝ఆ͓ͯ͠ΓɺͦͷϚϧνʹల ։͢Δϒϥϯυ͸LC͕࡞੒͢Δ ϓϩμΫτϒϥϯυΛڧݻʹͯ͠ ͍͘͜ͱΛ໨ࢦ͢͜ͱͰ͋Δɻ͠ ͕ͨͬͯɺ͜ͷࣄۀϒϥϯυͷ ྖҬͰಛʹେ͖ͳن੍͸ઃ͚ͳ ͍ɻ
28. 1718term Brand Book 28 .1 ࣄۀ঎඼ϒϥϯυ ࣄۀϒϥϯυ
    
    ϑΝϛϦʔϒϥϯυ ϒϥϯυ͕ܾ·Δͱ͍͏ͷ͸Ͳ͏͍͏͜ͱ͔ʁ
    c
    ͦͷ̍
    c
    શମߏ଄ Product Identity Brand Concept Branding Design Branding Design ϒϥϯυΛ༷ʑͳࢹ֮తͳཁૉ΍ഔମʹมԽͤ͞Δ͜ͱ ʹΑΓϒϥϯυΛ͞Βʹදग़Խ͢Δɻ Brand Concept ϓϩμΫτ։ൃͷ݁Ռͱͯ͠ͷϓϩμΫτʹର ͯ͠ɺϒϥϯυͱͯ͠ͷͭͷཁૉΛ෇༩͢Δɻ 1 2 3 1 2 3 ʮϓϩμΫτʯ͔Βϒϥϯυ΁ͷస׵఺ ϒϥϯυͷ֓೦͔Βࢹ֮΁ͷస׵఺ ϒϥϯυࡦఆ͔Βਁಁ΁ͷస׵఺ ͭͷస׵఺ Brand Identity ϓϩμΫτͷॏཁͳཁૉΛϛογϣϯ΍ Ϛʔέοτͷ؍఺͔Βநग़͢Δɻ
29. 1718term Brand Book 29 .1 ࣄۀ঎඼ϒϥϯυ ࣄۀϒϥϯυ
    
    ϑΝϛϦʔϒϥϯυ ϒϥϯυ͕ܾ·Δͱ͍͏ͷ͸Ͳ͏͍͏͜ͱ͔ʁ
    c
    ͦͷ̍
    c
    Brand Identity Brand Identity ɹϓϩμΫτͷॏཁͳཁૉΛϛογϣϯ΍Ϛʔέοτͷ؍఺͔Βநग़͢Δɻ ܾΊΔ͜ͱ̍ Market inͷ؍఺ 01 02 03 ܾΊΔ͜ͱ̎ Product Outͷ؍఺ ର৅
    c
    Segment ཉٻ
    c Insight ศӹ
    c
    Benefit ͲͷΑ͏ͳର৅૚ʹରͯ͠ͷ঎඼ͳͷ͔ ͲͷΑ͏ͳফඅऀͷཉٻΛղফ͢Δ঎඼ͳͷ͔ ͲͷΑ͏ͳՁ஋ΛఏڙͰ͖Δͷ͔ 01 02 03 ཧ૝ਓࡐ ࣾձ՝୊
    
    SDGs ΞϓϩʔνྖҬ ͲΜͳਓࡐΛഐग़͍ͨ͠ࣄۀ঎඼ͳͷ͔ʁ ͲͷΑ͏ͳࣾձ՝୊ 4%(T Λର৅ ໨ࢦ͢ ࣄۀ঎඼ͳͷ͔ ͲͷྖҬʹΞϓϩʔν͢Δࣄۀ঎඼ͳͷ͔
30. 1718term Brand Book 30 .1 ࣄۀ঎඼ϒϥϯυ ࣄۀϒϥϯυ
    
    ϑΝϛϦʔϒϥϯυ ϒϥϯυ͕ܾ·Δͱ͍͏ͷ͸Ͳ͏͍͏͜ͱ͔ʁ
    c
    ͦͷ̎
    c
    Brand Concept Brand Conceptɹ ɹࣄۀ঎඼͔ΒϒϥϯυʹͳΔʹ͋ͨͬͯɺඞཁͳཁૉΛࡦఆ͢Δɻ ܾΊΔ͜ͱ̍ ཁૉΛܾΊΔ 01 02 03 ϒϥϯυɾϏδϣϯ ϒϥϯυɾετʔϦʔ ϒϥϯυɾΞιγΤʔγϣϯ ݁ہϒϥϯυ͕໨ࢦ͍ͨ͠ͱ͜Ζɻ ͲͷΑ͏ͳഎܠՁ஋Λ͍࣋ͬͯΔϒϥϯυ͔ ͦͷϒϥϯυΛฉ͍ͯͲͷΑ͏ͳ࿈૝Λ͢Δ͔ 04 ϒϥϯυɾϙδγϣϯ ސ٬ͷ৺ͷதͰͲͷΑ͏ʹҐஔ෇͚Δ͔
31. 1718term Brand Book 31 .1 ࣄۀ঎඼ϒϥϯυ ࣄۀϒϥϯυ
    
    ϑΝϛϦʔϒϥϯυ ϒϥϯυ͕ܾ·Δͱ͍͏ͷ͸Ͳ͏͍͏͜ͱ͔ʁ
    c
    ͦͷ̏
    c
    Branding Design Branding Design ɹϒϥϯυΛ༷ʑͳࢹ֮తͳཁૉ΍ഔମʹมԽͤ͞Δ͜ͱʹΑΓɺ͞ΒʹϒϥϯυΛදग़Խ͢Δɻ ܾΊΔ͜ͱ̍ ࢹ֮Խ͢Δɻ 01 02 03 ϒϥϯυɾύοέʔδ ϒϥϯυɾωʔϜ ϒϥϯυɾΧϥʔ ސ٬ʹͦͷࣄۀ঎඼ΛԿͰັͤΔ͔ɻ ͦͷࣄۀ঎඼ͷ໊લ ͦͷࣄۀ঎඼Λ࠷΋৅௃͢ΔΧϥʔ 04 ϒϥϯυɾϩΰ ͦͷࣄۀ঎඼Λද͢ϩΰ 05 06 07 ϒϥϯυɾεςʔτϝϯτ ݕࡧΩʔϫʔυ -1σβΠϯ ސ٬Λऒ͖͚ͭΔҰݴͷΩϟονίϐʔ ݕࡧ͞ΕΔͳΒͲͷΑ͏ͳϫʔυ͔ ͦͷࣄۀ঎඼ͷLanding PageͷσβΠϯ
32. 1718term Brand Book 32 "
    c
    ফඅऀɾੜ׆ऀͷϝϦοτ
    ɹ৽نࣄۀࣄۀਪਐ$43஍ํ૑ੜ
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    ɹੈքͷएऀͱSDGsɺࣾձ՝୊ʹऔΓ૊Ή
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    ମײͰ͖ͳ͍ࣄۀͷಠࣗੑ
    ɹAIESECͷىݯɾVisionɾMission
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    Ϗδωενϟϯε
    
    ਓࡐҭ੒
    
    ૊৫׆ੑԽ
    
    ϒϥϯυೝ஌֦େ
    
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    ࠃࡍԽ .1 ࣄۀ঎඼ϒϥϯυ ࣄۀϒϥϯυ
    
    ϑΝϛϦʔϒϥϯυ ELD | iGT Brand Identity Brand Concept Branding Design 01 02 03 ର৅
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    Benefit 4PDJBM
    ⁶
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    ن໛ɿେ
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    খ ւ֎ΠϯλʔϯੜΛ࠾༻͢Δ͜ͱʹΑΓɺا ۀ՝୊ɺࣾձ՝୊Λղܾ͠ɺઌਐతͳاۀʹ ͳΔɻ 01 02 03 ϒϥϯυɾϏδϣϯ ϒϥϯυɾετʔϦʔ ϒϥϯυɾΞιγΤʔγϣϯ 04 ϒϥϯυɾϙδγϣϯ ੈքͷएऀͱͱͱ΋ʹɺاۀ՝୊ɾࣾձ՝୊ ͷղܾʹ௅Ήɻ एऀͱͷڠಇ
    
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    Mission ະఆ 01 02 03 ϒϥϯυɾύοέʔδ ϒϥϯυɾωʔϜ ϒϥϯυɾΧϥʔ 04 ϒϥϯυɾϩΰ 05 06 07 ϒϥϯυɾεςʔτϝϯτ ݕࡧΩʔϫʔυ LPσβΠϯ ΞϓϩʔνྖҬͱཉٻ Insight ͝ͱʹݟͤͯ ͍͘ɻ ւ֎Πϯλʔϯγοϓ ະఆ ະདྷͷϦʔμʔͱ
    ৽ͨͳՁ஋Λɻ ະఆ ະఆ
33. 1718term Brand Book 33 "
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    ࣄۀͷಠࣗੑ
    ɹࢤࣾձ՝୊4%(TϦʔμʔγοϓ
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    ɹֶੜʹΑΔϓϩμΫτ։ൃ
    ɹࣄۀ஀ੜͷഎܠ ɾࣗ෼ͷࢹ໺Λੈքʹ޿͛Δ
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    c
    Benefit -2ɿdɾֶ೥ɿd೥
    ࣾձͰى͖͍ͯΔ͜ͱ΍ࣄ৅ʹରͯ͠ೝࣝ͸͋Δ ͕۩ମతͳߦಈΛى͜͢͜ͱ͕Ͱ͖͍ͯͳ͍एऀ ௚઀తʹࣾձ՝୊ʹ৮ΕΔ͜ͱͰࢤΛߴΊΔɻ 01 02 03 ϒϥϯυɾϏδϣϯ ϒϥϯυɾετʔϦʔ ϒϥϯυɾΞιγΤʔγϣϯ 04 ϒϥϯυɾϙδγϣϯ ࣾձ໰୊ͷ࠷લઢʹཱͪɺࣗ෼ͷՄೳੑΛ޿ ͛Δɻ ϋʔυϧ͸ߴ͘ͳ͍ιʔγϟϧιϑτͳײ ͡ ະఆ 01 02 03 ϒϥϯυɾύοέʔδ ϒϥϯυɾωʔϜ ϒϥϯυɾΧϥʔ 04 ϒϥϯυɾϩΰ 05 06 07 ϒϥϯυɾεςʔτϝϯτ ݕࡧΩʔϫʔυ LPσβΠϯ ᶃSDGs
    ᶄࠃ
    ᶅΞϓϩʔνྖҬ
    Global Volunteer Program ୭͔͡Όͳ͍ɻࣗ෼ͱੈք͕໨ͷલʹ͋Δɻ ະఆ ະఆ
34. 1718term Brand Book 34 "
    c
    ফඅऀɾੜ׆ऀͷϝϦοτ
    ɹࠨهͱಉ༷
    #
    c
    ࣄۀͷಠࣗੑ
    ɹࢤࣾձ՝୊SDGsϦʔμʔγοϓ
    $
    c
    ମײͰ͖ͳ͍ࣄۀͷಠࣗੑ
    ɹAIESECͷىݯɾVisionɾMission ɹֶੜʹΑΔϓϩμΫτ։ൃ
    ɹࣄۀ஀ੜͷഎܠ ɾ࣮ફతʹಇ͘ܦݧ
    ɾӳޠೳྗͷ࣮ફ
    ɾઐ໳ੑͷൃش
    ɾࣾձͷ໰୊ҙࣝʹ޲͔͏
    ɾҟจԽʹ৮ΕΔ .1 ࣄۀ঎඼ϒϥϯυ ࣄۀϒϥϯυ
    
    ϑΝϛϦʔϒϥϯυ ELD | oGT Brand Identity Brand Concept Branding Design 01 02 03 ର৅
    c
    Segment ཉٻ
    c Insight ศӹ
    c
    Benefit -2ɿdɾֶ೥ɿd೥
    ঢ়گʹରͯ͠໌֬ͳߦಈ͸ى͜͠ܦݧଇ͔Βͷཪ ෇͚Λݩʹ࣍ͷߦಈͷ৔Λ໛ࡧ͍ͯ͠Δएऀ কདྷతʹࣾձ՝୊Λղܾ͢Δྗɻ 01 02 03 ϒϥϯυɾϏδϣϯ ϒϥϯυɾετʔϦʔ ϒϥϯυɾΞιγΤʔγϣϯ 04 ϒϥϯυɾϙδγϣϯ ੈքͷ՝୊ʹࣗ෼ͷྗͰΠϊϕʔγϣϯΛى ͜͢ɻ ઐ໳ੑͷߴ͞ɺΤϦʔτϏδωεɺάϩʔ όϧ
    ϋʔυͳײ͡ ະఆ 01 02 03 ϒϥϯυɾύοέʔδ ϒϥϯυɾωʔϜ ϒϥϯυɾΧϥʔ 04 ϒϥϯυɾϩΰ 05 06 07 ϒϥϯυɾεςʔτϝϯτ ݕࡧΩʔϫʔυ LP/HPσβΠϯ ᶃSDGs
    ᶄࠃ
    ᶅΞϓϩʔνྖҬ
    Global Talent Program ೥ޙͷੈքΛ࡞Δ܅ʹɻ ະఆ
35. 1718term Brand Book 35 .2 ࣄۀ঎඼ϒϥϯυ ঎඼ϒϥϯυ Product Identity Brand Concept Branding Design Branding Design ϒϥϯυΛ༷ʑͳࢹ֮తͳཁૉ΍ഔମʹมԽͤ͞Δ͜ͱ ʹΑΓϒϥϯυΛ͞Βʹදग़Խ͢Δɻ Brand Concept ϓϩμΫτ։ൃͷ݁Ռͱͯ͠ͷϓϩμΫτʹର ͯ͠ɺϒϥϯυͱͯ͠ͷͭͷཁૉΛ෇༩͢Δɻ 1 2 3 1 2 3 ʮϓϩμΫτʯ͔Βϒϥϯυ΁ͷస׵఺ ϒϥϯυͷ֓೦͔Βࢹ֮΁ͷస׵఺ ϒϥϯυࡦఆ͔Βਁಁ΁ͷస׵఺ ͭͷస׵఺ Brand Identity ϓϩμΫτͷॏཁͳཁૉΛϛογϣϯ΍ Ϛʔέοτͷ؍఺͔Βநग़͢Δɻ
    ঎඼ϒϥϯυ
    ঎඼ϒϥϯυ͸"+Ͱ౷Ұ͢Δ͜ͱ͸ͳ͍ ͨΊɺLCͰࡦఆ͢Δ͜ͱʹͳΔɻLCͰ ঎඼ϒϥϯυΛࡦఆ͢Δࡍ΋ɺࠨهͷશ ମߏ଄ʹैͬͯࡦఆ͍ͯ͘͠ɻ
    ঎඼ϒϥϯυͷϙΠϯτ
     ࣄۀΑΓ΋ઑΒͤΔ
 ঎඼Λ࡞Δࡍ͸͞ΒʹλʔήοτͳΔ૚΋ ߜΒΕɺͦΕʹج͍ͮͯχʔζ΋ߜΒΕΔɻ ͕ͨͬͯ͠ɺ঎඼ϒϥϯυΛ࡞Δࡍ͸ࣄۀ ϒϥϯυΑΓ΋͞ΒʹઑΒͤΔɻ
     ݟͨ໨Λસ͑͹͍͍΋ͷͰ΋ͳ͍ɻ
 ϩΰ΍ύοέʔδɺωʔϜͳͲͷࡉ෦ͷݟ ͑Δ෦෼ʹूத͕͕ͪͩ͠ɺϒϥϯυͷେ ੾ͳͱ͜Ζ͸֓೦ͷ಺༰Ͱ͋Δɻ
36. 1718term Brand Book 36 6 ΨΠυϥΠϯ Contents Background 
    ϝϯόʔΨΠυϥΠϯ
 
    ϏδϡΞϧΨΠυϥΠϯ ϒϥϯυ͕͋ͬͯ΋ਁಁ͠ͳ͚Ε͹࢓ํ͕ͳ ͍ɻϝϯόʔͷߦಈ΍ɺ๻͕ͨͪ࡞Δ΋ͷʹ ϒϥϯυΛ൓өͤ͞Δඞཁ͕͋Δɻ
37. 1718term Brand Book 37 .1 ΨΠυϥΠϯ ϝϯόʔΨΠυϥΠϯ ϝϯόʔΨΠυϥΠϯ ͜ͷϖʔδʹ͸ɺΞΠηοΫɾδϟύϯͷʮϒϥϯυʯΛഎෛ͏ϝϯόʔͷΈͳ͞Μ͕ɺͲͷ Α͏ͳߦಈنൣΛ࣋ͬͯ೔ʑա͢͝΂͖͔͕ॻ͔Ε͍ͯ·͢ɻ͋͘·ͰҰྫͰ͢ͷͰɺࣗΒϒ ϥϯυΛମݱ͢ΔߦಈΛߟ͑ͯɺ೔ʑ࣮ફ͍͚ͯͨͩͨ͠Βخ͍͠Ͱ͢ɻ
    ɹ˞ʮϒϥϯυʯͷ؍఺͔ΒͷنൣͰ͢ɻ Do’s Don’ts ᶃSocial Co-Creator
    ϝϯόʔ΋ڞ૑ΛੜΈग़͢ओମͰ͋Γଓ͚·͠ΐ͏ɻ ᶄ֤छϒϥϯυΨΠυϥΠϯͷ९कɾ޿ใ෺νΣοΫͷపఈ ᶃΞΠηοΫͱͯ͠ҿΈձΛߦ͏ɻ
    ɹҿΈձͷࣸਅΛ4/4΁౤ߘ͢Δ͜ͱ΋ېࢭ͞Ε͍ͯ·͢ɻ
    ᶄSNSͰෆ༻ҙͳൃݴΛ͢Δɻ
    ɹԿؾͳ͍ൃݴ͕૊৫ͷϒϥϯυʹӨڹΛ༩͑·͢ɻ
    ᶅର֎తʹ಺෦༻ޠΛ࢖͏ɻ
    ᶆֶۀΛ͓ͦΖ͔ʹ͢Δɻ
38. 1718term Brand Book 38 .2 ΨΠυϥΠϯ ϏδϡΞϧΨΠυϥΠϯ લఏͱͯ͠ σβΠϯͷઆ໌ʹࡍͯ͠͸ɺ
    ΞΠηοΫδϟύϯͷΞΠηοΫΛදݱ͢ΔތΓͱ੹೚Λഎෛ͏ σβΠφʔͨͪʹܟҙΛࠐΊͯɺ࠷௿ݶͷ߲໨Λྻڍ͢Δ͜ͱʹཹΊ·͢ɻ͜ͷઆ໌Λɺࢹ֮ දݱ͕ϒϥϯυΠϝʔδʹٴ΅͢ӨڹΛ֬ೝͨ͠Γɺදݱͷҙຯ΍Ձ஋Λࣗ෼ͳΓʹਂΊ͍ͯͬ ͨΓ͢Δҝʹ༻͍͍͚ͯͨͩΔͱ޾͍Ͱ͢ɻ ɹɾૉࡐɾࣸਅɾจষ౳ͷஶ࡞ݖͷ৵֐͕ͳ͍͔
    ɹɾݸਓɾ๏ਓ৘ใ
    ໊લɺॴଐɺϩΰɺࣸਅͳͲ
    Λ࢖༻͢Δࡍɺ౰ਓʹ࢖༻ڐՄΛಘ͍ͯΔ͔
    ɹͱݴͬͨ͜ͱ͸σβΠϯҎલͷ໰୊Ͱ͢ͷͰɺ֬ೝ͍ͯͩ͘͠͞ɻ 0. σβΠϯΛ͢Δલʹ
39. 1718term Brand Book 39 .2 ΨΠυϥΠϯ ϏδϡΞϧΨΠυϥΠϯ 1. ϩΰʹ͍ͭͯ ϩΰΛॎʹ͢Δࡍ͸ɺਓ্͕ʹ
    ޲͘Α͏ʹ͍ͯͩ͘͠͞ɻ ॎ޲͖ϩΰ ࠷ॳͷϩΰ͸೥ͷ*1.
    JO
    )POH
    ,POHʹ͓ ͍ͯࡦఆ͞Ε·ͨ͠ɻϚςϦΞϧͳͲͷϏδϡ Ξϧͷ໘ʹ͓͍ͯϒϥϯυΛΑΓද͢ܗͱ͠ ͯͷϩΰ͕ඞཁͰ͋Δͱ͍͏എܠ͔Β࡞੒͞ Ε·ͨ͠ɻ ϩΰ #MVF
    WFS͸΄΅શͯͷϚςϦΞϧʹ࢖༻͠· ͢ɻ
    8IJUF
    WFS
    ͸എܠ͕നࠇͷ৔߹ͷΈ࢖༻ ͠·͢ɻ
    ϩΰͷछྨ ϩΰͷपΓͷεϖʔεʹ͍ͭͯ
    ͲͷΑ͏ͳഎܠͰ΋ϩΰ͕༻͍ͯ΋ߏ͍·ͤ Μ͕ɺҎԼͷΑ͏ͳܗࣜͰεϖʔεΛۭ͚Δ ඞཁ͕͋Γ·͢ɻ
    എܠ෇͖ͷϩΰ #MVF͸ͲͷΑ͏ͳഎ ܠͰ࢖༻ͯ͠΋ߏ͍ ·ͤΜɻ8IJUF͸എܠ ͕നࠇͷ৔߹ͷΈ࢖ ༻͍ͯͩ͘͠͞ɻ
      9 9 ϩΰΧϥʔ Don’ts ✔
    ܗΛม͑ͳ͍ ✔
    ৭Λม͑ͳ͍ ✔
    άϥσΤʔγϣϯΛ࢖ Θͳ͍ ✔
    จࣈΛಁ໌ʹ͠ͳ͍ɻ ✔
    ղ૾౓͕௿͍ը૾Λ࢖ Θͳ͍
40. 1718term Brand Book 40 .2 ΨΠυϥΠϯ ϏδϡΞϧΨΠυϥΠϯ 2. ΦϑΟγϟϧΧϥʔ ϒϥϯυΧϥʔΛਖ਼֬ʹ౷Ұ͢Δ໨త͸ɺ͋ΒΏΔ઀఺Ͱ֎෦͔Βड͚Δ૊৫ ͷΠϝʔδΛ৭ͱ͍͏ࢹ֮৘ใ͔Β౷Ұ͠ɺҰ؏ͨ͠ϒϥϯυΠϝʔδΛཱ֬ ͢ΔͨΊͰ͢ɻ֎෦޲͚ʹ࡞੒͢ΔσβΠϯ͸ɺඞͣΧϥʔίʔυΛ༻͍ͯΧ ϥʔͷઃఆΛߦ͍ͬͯͩ͘͞ɻ ΦϑΟγϟϧΧϥʔͷ໨త ৭ͷίʔυͷࢦఆ͸ɺRGBͱCMYKΛ࢖༻͠·͢ɻRGB͸ޫͷࡾݪ৭Λࢦఆ͢ Δ͜ͱ͕Ͱ͖ΔͨΊɺσΟεϓϨΠ༻ͷσβΠϯʹ࢖༻͍ͯͩ͘͠͞ɻCMYK ͸ΠϯΫͷࡾݪ৭ͱࠇΛࢦఆ͢Δ͜ͱ͕Ͱ͖ΔͷͰɺҹ࡮෺༻ͷσβΠϯʹ࢖ ༻͍ͯͩ͘͠͞ɻ͜ΕΒ͸ɺൃ৭ͷݪཧ͕ҧ͏ͷͰɺ྆ऀΛ׬શʹม׵Ͱ͖· ͤΜɻ࣮෺ʹͨ࣌͠ʹൃ৭͕มΘΔࣄΛආ͚ΔͨΊɺ༻్ʹ߹ΘͤͯΧϥʔίʔ υΛબͼઃఆ͍ͯͩ͘͠͞ɻ RGBͱCMYK μʔΫςΟʔϧ ೱ͍྘ ͸اۀ޲͚ͷ࢖༻ʹ޲͍͍ͯ·͢ɻ੺΍ΦϨϯδ͸ NGOͳͲͷύʔτφʔ޲͚ʹߦ͏͜ͱʹ޲͍͍ͯ·͢ɻ ؆୯ͳ࢖͍ํ 30C39E 48/195/158 75.38%/0/18.97%/23.53% 037Ef3 3/126/243 98.8%/48.1%/0/4.71% F48924 243/137/36 0/43.85%/85.25%/4.31% 0A8EA0 10/142/160 93.75%/11.25%/0/37.25% FFC845 255/200/69 75.38%/0/18.97%/23.53% F85A40 248/90/64 0/63.71%/74.19%/2.75% F3F4F7 243/244/247 1.62%/1.21%/0/3.14% CACCD1 202/204/209 3.35%/2.39%/0/18.04% 52565E 82/86/94 12.77%/8.51%/0/63.14% Click !! Color Code
41. 1718term Brand Book 41 .2 ΨΠυϥΠϯ ϏδϡΞϧΨΠυϥΠϯ 3. ΦϑΟγϟϧϑΥϯτ Lato Hairline Lato Hairline Italic Lato Light Lato Light Italic Lato Regular Lato Italic Lato Bold Lato Bold Italic Lato Heavy Lato Black Lato Black Italic Helvetica Light Helvetica oblique Helvetica Regular Helvetica Italic Helvetica Bold Helvetica Bold Italic Georgia Regular Georgia Italic Georgia Bold Georgia Bold Italic Arial Light Arial Light Oblique Arial Regular Arial Italic Arial Bold Arial Bold Italic Click !! Download Lato
42. 1718term Brand Book 42 .2 ΨΠυϥΠϯ ϏδϡΞϧΨΠυϥΠϯ 4. ޿ใ෺νΣοΫΨΠυϥΠϯ AIESEC International جຊ৘ใ σβΠϯ ๏຿ AIESEC in Japan Vision Mission ެࣜจॻ ϩΰ ϑΥϯτ ഑৭ ঎ඪݖɾ঻૾ݖɾஶ࡞ݖ ݸਓ৘ใอޢΨΠυϥΠϯ ͦͷଞ InternationalͷEntityͷ਺΍ϝϯόʔ਺ͳͲ Japanͷҕһձͷ਺΍ϝϯόʔ਺ɺ୅දऀɺྺ࢙ͳͲ ΞΠηοΫͷVisionͷຊจʹؒҧ͍͕ͳ͍͔ͳͲ JapanͷMissionͷຊจʹؒҧ͍͕ͳ͍͔ͳͲ ༷ʑͳہ໘ʹ͓͍ͯͷެࣜจॻͱͷ੔߹ੑ ϩΰͷมԽͳͲΛ͍ͤͯ͞ͳ͍͔ نఆͷϑΥϯτΛ࢖༻͍ͯ͠Δ͔ ΞΠηοΫϒϧʔΛ࢖༻͍ͯ͠Δ͔ͳͲ ࠨهͷݖརΛ৵֐͍ͯ͠ͳ͍͔ ݸਓ৘ใอޢΨΠυϥΠϯͳͲʹԊ͍ͬͯΔ͔ ͦͷଞ๏཯త΍ɺެংྑଏʹଇ্ͬͨͰͷ൑அ Click !! ޿ใ෺νΣοΫ߲໨
43. 1718term Brand Book 43 .2 ΨΠυϥΠϯ ϏδϡΞϧΨΠυϥΠϯ 5. ΦϯϥΠϯϝσΟΞΨΠυϥΠϯ Don’ts Check 01
    ૊৫ͷϒϥϯυʹࢧোΛ͖ͨ͢Α͏ͳ಺༰΍
    ಈըɾը૾ͷ౤ߘ
    
    02
    ૊৫ʹର͢ΔωΨςΟϒൃݴ
    03
    ແڐՄͰͷݸਓ৘ใͷྲྀग़΍ΠϯλϏϡʔهࣄͷܝࡌ
    04
    ޡͬͨ৘ใͷൃ৴ 01
    ਖ਼͍͠৘ใ͔֬ೝ͢Δɻ
    02
    ΞΠηοΫ༻ޠΛ࢖͍ͬͯͳ͍͔֬ೝ͢Δɻ
    03
    ޡࣈ୤ࣈ͕ͳ͍͔֬ೝ͢Δɻ
    04
    ҙݟͱࣄ࣮ͷҧ͍͕໌͔֬
    05
    Ձ஋ͷ͋Δ৘ใΛ৺͕͚Α͏ɻ
    
    㒷ᨱதইɺ݌՞Λ͔͠ͶΔΑ͏ͳൃݴ͸ආ͚·͠ΐ͏ɻ ✔
    ༑ୡਃ੥ͷঝೝ͸Α͘ߟ͔͑ͯΒߦ͓͏
    
    ަྲྀ૬ख͕૿͑Δɺָ͠Έ΋૿͑·͢ɻ͔͠͠ɺ҆қʹ༑ୡ ʹͳͬͨͨΊʹɺʮ˓˓͞Μͷ
    ༑ୡʯͱ͍͏ؔ܎Λར༻͞Ε ͯɺ΄͔ͷ༑ୡʹ·Ͱ໎࿭Λ͔͚ͯ͠·͏Մೳੑ͕͋Γ· ͢ɻ
    ໘ੵͷͳ͍ਓҎ֎͸༑ୡʹͳΒͳ͍ɺ·ͨ͸૬खͷϓϩ ϑΟʔϧͷ֬ೝͯ͠਎ݩΛ͔֬ΊΔ
    ͳͲɺࣗ෼ͳΓͷঝೝج ४ϧʔϧΛઃ͚ͯɺ૬खʹΑͬͯ͸༑ୡਃ੥ΛஅΓ·͠ΐ͏ɻ ✔
    άϧʔϓϖʔδΛ׆༻͠Α͏ɻ
    ֘౰͢Δ΋ͷ ϓϥΠόγʔ
    ઃఆ ׆༻ํ๏ ಺෦޲͚
    ϖʔδ ϝϯόʔ޲͚ ൿີ LCཱྀߦ
    ҿΈձ ֎෦޲͚
    ϖʔδ EP/Alumni ޲͚ ಺༰ʹԠ͡Δ ׆ಈใࠂ
    Πϕϯτࠂ஌ ✔
    Twitter͸୭Ͱ΋ΈΔ͜ͱ͕Ͱ͖Δɻ
    Tweet͸ DMμΠϨΫτϝοηʔδΛআ͖ جຊతʹ͢΂ͯ୭ Ͱ΋ಡΊΔ৘ใͰ͢ɻTwitterʹ
    ొ࿥͍ͯ͠ͳ͍৔߹͸λΠϜ ϥΠϯʹදࣔ͞ΕΔ͜ͱ͸͋Γ·ͤΜ͕ɺΩʔϫʔυݕࡧΛ ͢Ε͹
    ಡΉ͜ͱ͕Ͱ͖·͢ɻݸਓͷΞΧ΢ϯτΛ࢖༻͢Δࡍ ͸ɺݸਓ৘ใ΍ϓϥΠϕʔτؔ͢Δ࿩ʹ
    ͸े෼஫ҙ͠·͠ΐ ͏ɻ
    ✔
    ReplyΛݟΕΔͷ͸૬ख͚ͩͰ͸͋Γ·ͤΜɻ
    Twitter͸ݸਓతͳ΍ΓऔΓΑΓ΋ɺ৘ใ֦ࢄʹదͨ͠πʔϧ Ͱ͢ɻ
    TwitterʹΑΔϦϓϥΠ͸ϝʔϧͱ͸ҟͳΓɺݺͼ͔ ͚ͨ૬ख͚ͩͰ͸ͳ͘୭Ͱ΋ಡΉ͜ͱ͕Ͱ͖
    ·͢ɻಛఆͷ૬ ख͚ͩʹ఻͍͑ͨ৘ใʹ͸DMΛ࢖͏ͳͲɺϦϓϥΠͰ͸ͳ ͘DMΛ࢖͏ͳͲɺ
    ೔͝Ζ͔Βҙࣝͯ͠࢖͍෼͚ΔบΛ͔ͭ Έ·͠ΐ͏ɻ
    
44. 1718term Brand Book 44 7 ࢀߟࢿྉҰཡ Contents Background 
    AIESEC in Japan 
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45. 1718term Brand Book 45  ࢀߟࢿྉҰཡ AIESEC in Japan AIESEC in Japan AJ2020 AJ Direction Online Media Guideline ݸਓ৘ใอޢΨΠυϥΠϯ σβΠϯΨΠυϥΠϯ PR Strategy
46. 1718term Brand Book 46  ࢀߟࢿྉҰཡ AIESEC International AIESEC International AIESEC Blue Book The AIESEC Way AIESEC 2020 AIESEC HUB AIESEC Experience AIESEC’s+Leadership +Development+Model Digital Guideline PR Manual
47. 1718term Brand Book 47 8 ϒϥϯυ
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    XJLJ
48. 1718term Brand Book 48 9 ͓໰͍߹Θͤ Contents Background 
    ͓໰͍߹Θͤ ͜ͷϒϥϯυϒοΫΛ੒௕ͤ͞ΔͨΊʹ΋Έ ͳ͞Μͷ੠͕ཉ͍͠Ͱ͢ɻ
49. 1718term Brand Book 49 ࣭໰͸͢΂ͯϑΥʔϥϜʹͯड͚෇͚·͢ʂ  ͓໰͍߹Θͤ ͓໰͍߹Θͤ .BS$P
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50. 1718term Brand Book 50