Redefining Search Intent in the Age of LLMs

Search is no longer just about keywords - it's about meaning. In this forward-looking talk, Aris Vrakas, CEO of RankBee.ai, explores how prompt engineering, corpus shaping, and vector-based optimisation are reshaping how content surfaces in LLM-powered environments like ChatGPT.

Learn how Large Language Models interpret concepts, attributes, and context instead of literal keyword matches, and why SEO success increasingly depends on aligning product content, reviews, and citations with user intent. From influencing training data to optimising on-site content for AI-driven discovery, Aris breaks down the emerging playbook for visibility in a world where users “ask” instead of “search.”

Transcript

1. Beyond Keywords: Redefining Search Intent in the Age of LLMs Aris Vrakas, CEO, RankBee.ai 24 MAY 2025
2. GenAI will replace 25% search engines Volume by 2026. Gartner ChatGPT hits 400M MAU and is on track to have more users than Instagram or TikTok by 2027
3. Customers discover differently on ChatGPT
4. LLMs interpret meaning, not just words. Amazon Cosmo Product Attribute Analysis LLMs – A New Understanding of Language
5. LLM Family Car ▪ Spacious for families with 5 or 7 seats ▪ Large Trunk / Boot space ▪ Passenger Safety ▪ Value for Money ▪ Consumer and Expert Ratings
6. ▪ Which Attributes are important for my product? ▪ Do my products / services highlight key attributes? ▪ Do Reviewers / Influencers praise my products’ key attributes? ▪ Does my content and brand highlight important attributes of my services and products? LLM Optimization
7. Citations
8. Citation Sources
9. ▪ Product Attribute optimisation. ▪ Thought Leadership, Compelling brand aligned content ▪ Format FAQ’s for “copy paste answers”. ▪ Marketing Content alignment On-Site / Shopping Feed ▪ Seed high-authority, cited sites with the right facts ▪ Secure reviews that highlight key attributes ▪ LinkedIn, Reddit, Relevant Cited Platforms – shape narrative Source Augmentation Errors & Hallucinations Practical Levers ▪ Detect and correct erroneous answers about your brand
10. Product Attribute Optimization Practical Levers
11. Q&A Aris Vrakas CEO, RankBee.ai aris@rankbee.ai rankbee.ai