Why you need Technical SEO to build a great e-commerce strategy

Technical SEO isn’t just a backend detail, it’s the backbone of every successful e-commerce strategy. In this tactical and myth-busting session, Anna Moragli walks through how technical SEO directly impacts visibility, indexation, and performance at scale for online retailers.

Learn how to leverage log file analysis to uncover real user and bot behaviour, prioritise site audit fixes that actually move the needle, and separate SEO facts from fiction in the e-commerce space. Through real-world examples and case studies, Anna shares how to identify what matters most when triaging complex technical SEO problems across large product catalogues.

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