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Auctria's Virtual Live Auction Features

Auctria
April 22, 2020

Auctria's Virtual Live Auction Features

Auctria's Virtual Live Auction Features

Auctria

April 22, 2020
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  1. Auctria’s Virtual Live Auction Features
    Let the bidding begin

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  2. About Auctria
    ● 28.6K auctions
    ● 3.3 million bidders
    ● 1.8 million items
    ● Over $170 million
    raised

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  3. Agenda: how to
    keep the live
    auction intact
    ● Challenges of fundraising during the
    Coronavirus crisis
    ● Convert silent auction to online auction
    ● Shift live auction to virtual auction
    ○ Live streaming options
    ● Auctria features
    ○ Live auction bidding activity
    ○ Paddle raise
    ● Setting- up the live auction within Auctria

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  4. Fundraising Consultants Weigh-in
    GivingTuesday campaign re-deploying for GivingNow on May 5th. This is a global initiative like they do
    the Tuesday after Thanksgiving
    Pamela Grow tweeted
    “The 2 worst kinds of fundraising you can do in COVID-19… 1 Tone Deaf: you send out that e-news
    appeal you scheduled in January with no changes, 2. You pause all your fundraising, assuming your
    donors don’t want to give right now.
    Mark Phillips tweeted
    “.. look at results from the appeals currently running and I think anyone that called an appeal should get
    it out urgently. People are helping. People are giving. People are great.”
    Jeff Brooks then follow-up with this Tweet “...seeing the same… getting better-than-usual results.
    Some dramatically better. All types of causes.
    Sandy Rees in her RISE webinar stated
    “Mission needs to keep moving even though the world is standing still. People are hungry for happy
    stories, happy leaders that result in happy endings.”

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  5. Participation Options (listen only 4 rotating mics)

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  6. Challenges Fundraising during the Coronavirus
    If not now, then when?
    ● Are you fully funded? What do you need to continue to be committed
    to the cause?
    ○ How will not fundraising hurt long term and compound the end
    result of NOT feeding, sheltering, researching, proving medical
    services, educating
    ● Cost of postponement in dollars and commitment to the cause
    ○ Move to the summer - when?
    ○ Move to the Fall - potential conflict with other longstanding
    events

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  7. LIVE fundraising
    Lead with mission and purpose
    Invite stakeholders with an opportunity to help
    Virtual event, show impact
    Embark on a new chapter

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  8. Entice Participation
    Upbeat and meaningful gathering
    ● Lead with the mission, active voice
    ● Promoting ahead of time-use video and on dedicated website to
    tell your story
    ● Enhance donors & sponsors with sponsor catalogs on dedicated
    website and live activity
    ● Speakers, influential
    ● Future token of appreciation
    ● Raise the paddle with micro donations
    ● Even if can’t give, share & join

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  9. People only give if you ask
    Right now you have a very captive audience
    ● Opportunity to share your story
    ● Convert silent auction to online auction either leading up
    to or after the virtual event
    ● Invite everyone through usual communication channels
    ● Encourage sharing before and after the event
    ● Use sensitive language

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  10. Virtual Events are Real Events
    Virtual events are versatile
    ● REMEMBER stay on message
    ● Choose your ‘stage’
    ● Chat box or all attention on presenter
    ● Single camera, single presenter
    ● Multiple presenters
    ● Require screen compositing program
    ● Invitation & RSVPs

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  11. Embark on new chapter
    Embark on new chapter
    ● Post event wrap-up still imperative
    ● Thank you to donors, bidders, volunteers
    ● Online activity easy to track internally
    ● Online activity easy to send bidder statements
    ● Report and stay engaged with status of activities
    on how funds were used
    ● Donations ongoing, YouTube Giving, on own
    website, on Auctria dedicated website

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  12. Auctria’s Role in Virtual Event
    Live Streaming Device
    Bidding Device
    Using Auctria

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  13. Choose a favorite livestream style
    Online Meetings
    Zoom, Google Meet, Ring Central...
    ● All gather and
    immediately interact,
    no buffer to live feed
    ● Minimal registration
    Webinar
    Clickmeeting, WebEx, ...
    ● Lobby and buffer
    then ‘open the door’
    ● Registration &
    tracking for better
    planning
    What are your needs?
    How many seats needed for admin, emcee, auctioneer?
    How public do you want to broadcast?
    Social Media
    FB Live, YouTube Live, Instagram, ...
    ● Live alerts for visibility
    ● Less private
    ● Familiarity

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  14. Live Stream Considerations
    Basement → Full production, or something in between
    ● Most streaming technologies introduce latency between the
    recording and the viewer. Optimistically 10-20s … maybe more.
    ○ Avoid giving $ specific amounts in the stream
    ● Screen compositing for more comprehensive content
    ● Auctioneers need to fill more space
    ○ More selling of the item vs encouraging specific bids?
    ● Lack of feedback from ‘reading the room’
    Pre-plan, practice, be prepared.

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  15. Latency Considerations
    For streaming services, we reviewed:
    ● Zoom & Zoom Pro Webinar ~less than second
    ● LiveStorm ~2-15 seconds
    ● YouTube Live ~2 seconds using ultra
    ● Facebook Live ~24 seconds
    For screen compositing, we reviewed:
    ● Streamyard
    ● OBS

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  16. Professional Livestream

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  17. Yes, Auctria can help you go virtual
    Let the bids soar

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  18. Virtual View- Admin
    Administrator's
    Live Auction
    Controller

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  19. Live Auction Controller bidding tab
    Let the is soar
    Auctioneer View Bidder View

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  20. Live Auction Controller: Single Item
    Let the bids soar
    Single Item Focus
    ● Shows the currently focused item(s)
    ● Quickly see the total winning bid amount
    ● Shows when the open/close status and the
    remaining time if timed
    ● Has controls to close the item and control the time
    Two modes for closing:
    manual & timed
    ● Manual: the bidder doesn’t see a
    time, and you must click Close
    Now
    ● Timed: the item follows the timer,
    but you can adjust

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  21. Live Auction Controller: Multiple Items
    Let the bids soar
    Multiple Item Focus
    ● You can have multiple items in focus
    ● Keep the bidding open longer and talk about both of
    them
    ● Still see the total winning bid amount on each item
    ● Bidding times affect all items in the group
    Two modes for closing:
    manual & timed
    ● Manual: the bidder doesn’t see a
    time, and you must click Close
    Now
    ● Timed: the item follows the timer,
    but you can adjust

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  22. Live Auction Controller: Multiple Items
    Multiple Items
    ● Bidders stay on the
    same page
    ● The get a button to
    switch between
    the focused items
    ● See notifications
    for all items

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  23. Live Auction Controller: Bidding Tab
    Let the bids soar
    Bidding Tab
    ● See the full bid history for all focused items in the
    order they are placed
    ● Winning bids are highlighted in green
    ● Quickly call out the names of the current high bidder
    and amounts

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  24. Live Auction Controller: Next Up Tab
    Next Up Tab
    ● Easily select the items to switch to
    next
    ● Single click to choose the next item#
    ● Or choose the items to group
    together
    ● Preview current bid and open/close
    status

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  25. Live Auction Controller: Active Group History Tab
    Let the bids soar
    Active Group History
    ● See the history of items you had in focus previously
    ● Single click to jump back to a previous group in case of mis-clicks!

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  26. Virtual Paddle Raise
    Virtual Paddle
    Raise

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  27. Live Auction Page: paddle raise bidder view

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  28. Virtual Paddle Raise: admin controller view

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  29. Auctria Usage: overview

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  30. Auctria Usage: Live Auction Items Set-Up
    Auction Items
    1. Enter auction items with a
    type LIVE
    2. Fill in description, donors &
    values as normal

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  31. Auctria Usage: Live Auction Item Set-up (cont’d)
    Auction Items
    1. Ensure Participate in online
    bidding is checked
    2. Choose the closing mode
    a. Default (pre-bidding only)
    b. Timed
    c. Manual

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  32. Auctria Usage: Paddle Raise Options

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  33. Auctria Usage: Paddle Raise Set-Up
    Paddle Raise ‘Items’
    1. Enter paddle raise item(s)
    with a type DONATION
    2. Fill in description, image

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  34. Auctria Usage: Paddle Raise Multiple Levels 1 Item
    Paddle Raise ‘Items’
    1. Enter donations levels
    a. * for any amount
    2. Enter fundraising target for
    thermometer usage
    Thermometer will roll totals for all donations at all increments

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  35. Auctria Usage: Paddle Raise Single Levels
    Paddle Raise ‘Items’
    1. Enter a single level
    2. No fundraising target --
    doesn’t make sense for
    one item generally
    MAY want to add a thermometer to show entire fundraising status

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  36. Website Live Auction Page: step 1 of 3
    1. Manage Pages
    2. Add New Page
    3. Add Section, choose
    Pre-Built Live Auction Controller

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  37. Website Live Auction Page: step 2 of 3
    1. Manage Pages
    2. Add New Page
    3. Add Section, choose
    Pre-Built Live Auction Controller

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  38. Website Live Auction Page: step 3 of 3
    1. Manage Pages
    2. Add New Page
    3. Add Section-Pre Built
    Live Auction Controller

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  39. Auctria Usage: Bidder Registration
    Invite bidder
    ● Ordinary channels
    ● Auctria Bidder Access email
    ● QR code
    ○ This QR codes was created
    with QRCode Monkey
    ● Register by text (optional)

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  40. Auctria Features: Live Auction Online
    Let the bids soar

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  41. Coming soon ...
    ● Concierge Startup
    ● Concierge Virtual Live Gala
    Email us at [email protected] for more information

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  42. Resources
    [ARTICLE] Convert Silent & Live to Online & Virtual fundraising event
    [USER GUIDE] How to convert on Auctria
    Spotlight on NorthStar Academy converting from silent to online
    Stephen Kilbreath’s Virtual Gala
    Streaming events platform review
    [USER GUIDE] Auctioneer Experience, virtual live gala & paddle raise
    QR Code Monkey

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  43. Stay connected
    with Auctria
    Facebook Page @auctria
    Email: [email protected]
    Pinterest @auctria
    Twitter @auctria
    Q & A
    Demo:
    www.auctria.com/DEMO
    FB Group @Auction Team Talk

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