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Digital Marketing Campaigns for Online Fundraisers

January 17, 2023

Digital Marketing Campaigns for Online Fundraisers

Digital Marketing Campaigns for Online Fundraisers featuring Cornerstone Creative's Founder and CEO, Ira Horowitz


January 17, 2023

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  1. Ira Horowitz Founder, Cornershop Creative 20+ years of fundraising and

    digital communications experience Based in Olney, MD
  2. About Cornershop Creative • Founded in 2012 • 30 full-time

    employees • 100% distributed Digital strategy, website development & maintenance for nonprofits • WordPress experts • Nonprofits are our passion • Fundraising focus
  3. What are online fundraisers? Any online form or process that

    allows your supporters to financially contribute
  4. What are online fundraisers? Can include donation forms, campaign appeals,

    auctions, raffles, peer-to-peer campaigns, giving day campaigns, SMS, digital stores, or digital sponsorship opportunities
  5. Why is digital fundraising important? The internet is not a

    fad Expands your reach beyond your geographical area
  6. Why is digital fundraising important? The internet is not a

    fad Expands your reach beyond your geographical area Convenient and easy for supporters
  7. Microsites & Consistent Web Presence • Consistent virtual home for

    the event all year • Brand visibility • More tracking • Sign-up for next year’s event (or get alerted about it)
  8. Partners and Sponsors • Donate items and experiences • Promote

    the event to internal staff and external supporters
  9. SEO • Think of the terms people are searching for

    • Write blog posts to showcase events, activities, and opportunities • Get others to link to your site • Pagespeed Performance
  10. Google Grant & Bing Ads for Social Impact • $10,000/month

    of free advertising on Google • $3,000/month of free advertising on Microsoft platforms
  11. Personalize it • Collect donor information • Make it local

    • Segment supporters • Utilize brand ambassadors
  12. Resources • Blog Posts: ◦ https://www.auctria.com/blog/online-marketing- campaigns-for-auction-fundraisers-5-tips/ ◦ https://cornershopcreative.com/blog/7-essential- features-of-successful-event-microsites/

    ◦ https://cornershopcreative.com/blog/effective-ev ent-microsites/ ◦ https://cornershopcreative.com/blog/how-to-plan -a-virtual-raffle-or-penny-social-8-steps/ • Additional Resources: ◦ https://pagespeed.web.dev/ ◦ https://cornershopcreative.com/ ◦ https://www.auctria.com/
  13. Free Webinar: SEO Strategies to Boost Your Fundraising Join us

    Feb 15th for more tips from Ira Tips for SEO strategy with fundraising How to boost your event participation with SEO tactics Open Q&A
  14. What others are saying We use it annually for a

    Silent Auction, which is our largest fundraiser of the year. The report generation greatly assists us in our finance reporting to the state. Mike Their customer service is top notch! They are very responsive to answering questions and problem solving in the moment at an event. Amanda We like Auctria and have been using it for our auctions twice a year for almost 8 years. Auctria is very user friendly and intuitive. I love the ability to host a silent online auction with online bidding. Or the option to have the silent auction bidding done via text messaging. Sara Auctria 4.8 (410 reviews) The dashboard and the ease of using the multiples tools was very helpful in documenting and tracking information. Annaluz Sara