Digital Marketing Campaigns for Online Fundraisers

Digital Marketing Campaigns for Online Fundraisers featuring Cornerstone Creative's Founder and CEO, Ira Horowitz

Transcript

1. Digital Marketing Campaigns for Online Fundraisers
2. 50K Auctions & event fundraisers Over $500 Million raised using Auctria
3. Are among Auctria clients
4. Ira Horowitz Founder, Cornershop Creative 20+ years of fundraising and digital communications experience Based in Olney, MD
5. About Cornershop Creative • Founded in 2012 • 30 full-time employees • 100% distributed Digital strategy, website development & maintenance for nonprofits • WordPress experts • Nonprofits are our passion • Fundraising focus
6. Poll: Do you run in-person events, digital events, or both?
7. What are online fundraisers? Any online form or process that allows your supporters to financially contribute
8. What are online fundraisers? Can include donation forms, campaign appeals, auctions, raffles, peer-to-peer campaigns, giving day campaigns, SMS, digital stores, or digital sponsorship opportunities
9. Poll: What types of digital fundraisers does your organization run?
10. Why is digital fundraising important? The internet is not a fad
11. Why is digital fundraising important? The internet is not a fad Expands your reach beyond your geographical area
12. Why is digital fundraising important? The internet is not a fad Expands your reach beyond your geographical area Convenient and easy for supporters
13. Strategies for Digital Fundraising
14. Offer Incentives • Matching Gifts • Offer unique items
15. Chesapeake Climate Action Network https://ccanactionfund.org/
16. Offer Incentives • Matching Gifts • Offer unique items • Experiences • Bundled baskets
17. Habitat for Humanity: Paper Airplane Toss https://www.auctria.com/blog/unlock-the-giving-unlocks-the-doors/
18. Microsites & Consistent Web Presence • Consistent virtual home for the event all year • Brand visibility • More tracking • Sign-up for next year’s event (or get alerted about it)
19. American University https:/ /www.augivingday.com/
20. Chesapeake Climate Action Network https://ccanactionfund.org/
21. Partners and Sponsors • Donate items and experiences • Promote the event to internal staff and external supporters
22. Sharsheret https://summit.sharsheret.org/
23. SEO • Think of the terms people are searching for • Write blog posts to showcase events, activities, and opportunities • Get others to link to your site • Pagespeed Performance
24. Google Pagespeed Insights https://pagespeed.web.dev/
25. Multi-Channel Campaigns • Website • Email • Social media • SMS/Text • Ads
26. Google Grant & Bing Ads for Social Impact • $10,000/month of free advertising on Google • $3,000/month of free advertising on Microsoft platforms
27. Personalize it • Collect donor information • Make it local • Segment supporters • Utilize brand ambassadors
28. Resources • Blog Posts: ◦ https://www.auctria.com/blog/online-marketing- campaigns-for-auction-fundraisers-5-tips/ ◦ https://cornershopcreative.com/blog/7-essential- features-of-successful-event-microsites/ ◦ https://cornershopcreative.com/blog/effective-ev ent-microsites/ ◦ https://cornershopcreative.com/blog/how-to-plan -a-virtual-raffle-or-penny-social-8-steps/ • Additional Resources: ◦ https://pagespeed.web.dev/ ◦ https://cornershopcreative.com/ ◦ https://www.auctria.com/
29. Free Webinar: SEO Strategies to Boost Your Fundraising Join us Feb 15th for more tips from Ira Tips for SEO strategy with fundraising How to boost your event participation with SEO tactics Open Q&A
30. Questions? @cornershop hello@cornershopcreative.com cornershopcreative.com
31. Stay in Touch with Auctria @auctria Email: hello@auctria.com FB Group: Auction Team Talk www.auctria.com + Launch
32. What others are saying We use it annually for a Silent Auction, which is our largest fundraiser of the year. The report generation greatly assists us in our finance reporting to the state. Mike Their customer service is top notch! They are very responsive to answering questions and problem solving in the moment at an event. Amanda We like Auctria and have been using it for our auctions twice a year for almost 8 years. Auctria is very user friendly and intuitive. I love the ability to host a silent online auction with online bidding. Or the option to have the silent auction bidding done via text messaging. Sara Auctria 4.8 (410 reviews) The dashboard and the ease of using the multiples tools was very helpful in documenting and tracking information. Annaluz Sara