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Plug the Leaks in the Auction Fundraising Strategy featuring Ellen Bristol

Auctria
October 28, 2022

Plug the Leaks in the Auction Fundraising Strategy featuring Ellen Bristol

Is Your Fundraising Bucket Leaking?

If It Is, So What?
But It’s Just an Auction!!
The Nine Big Leaks
Leak-Proof Auction Strategy

Take the assessment

Auctria

October 28, 2022
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Transcript

  1. Is Your Auction Strategy Leaking?
    Featuring Ellen Bristol

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  2. 45K Auctions & event fundraisers
    Over $500 Million raised using Auctria

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  3. Are among Auctria clients

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  4. Who’s Ellen?
    ● Founded Bristol Strategy 1995
    ● Nut for Metrics, Geek for Performance
    Management
    ● Designer, Leaky Bucket Fundraising
    Assessments
    ● Developer, Fundraising the SMART Way
    ● Author, Three Books on Fundraising

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  5. Agenda: Is Your Fundraising Bucket Leaking?
    1. If It Is, So What?
    2. But It’s Just an Auction!!
    3. The Nine Big Leaks
    4. Leak-Proof Auction Strategy
    Take the assessment

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  6. So What?
    What Happens with a Leaky Bucket?
    ● Can’t Serve Enough Clients
    ● Payroll, Overhead Costs - Ugh
    ● Board Demands More Events
    ● Team Demoralized - They Leave

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  7. It’s Just an
    Auction!
    Strategy Drives Tactics
    ● Hail-Mary Pass?
    ● Aimed at Target Audience?
    ● Performance Goals?
    ● Auction Support “Tuned”?
    ● Follow-Up Planned - with KPI’s*?
    *KPI - Key Performance Indicators

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  8. 9 Big Leaks
    1. Know Your Ideal Donor
    2. Targets for Acquiring Donors (# + $)
    3. Targets for Retaining Donors (# + $)
    4. Targets for Upgrading Donors (# + $)
    5. Level of Funding Diversification
    6. Staff Capacity (includes volunteers)
    7. Performance Metrics
    8. Fundraising Toolkit
    9. Responding to Undesirable Performance

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  9. Median Score C-Minus / D-Plus

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  10. Leak-Proof
    Auction
    Strategy
    1. Aim Event AND Auction to Ideal Donors &
    sponsors
    2. Acquire the Right Items
    3. Set Performance Expectations:
    a. Number of Visitors, Bidders
    b. Amount $$
    4. Careful Analysis of Performance
    a. Great? Repeat
    b. Not-So-Great? Analyze Performance
    Data; Choose Improvements or Don’t
    Repeat

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  11. Leak-Proof Auction Strategy
    Aim Event AND Auction to Ideal Donors & Sponsors
    ● Your audience
    ● Make it easy to donate & sponsor
    ● Assign someone to oversee auction line
    ● Follow up with all bidders - they could be
    prospects

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  12. Leak-Proof Auction Strategy
    Acquire the Right Items
    ● Fill the catalog
    ● Procurement letter
    ● Who and when to ask
    ● Ok to say no thank you
    ● Auctria’s Pinterest boards
    ● No risk auction consignment items

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  13. Leak-Proof Auction Strategy
    Set Performance Expectations
    ● Number of Visitors, Bidders
    ● Historical data, what did you you do that
    worked, what did not work?
    ● Monetary goal (reveal or not reveal)
    ● Matching donation?
    ● Enroll donors and sponsors to help share the
    news

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  14. Leak-Proof Auction Strategy
    Careful Analysis of Performance
    ● Use YOUR data
    ● Great? Repeat
    ● Not-So-Great? Analyze Performance Data;
    Choose Improvements or Don’t Repeat
    ● Don’t be discouraged comparing your event to
    anyone else’s
    ● Events grow from year to year

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  15. Auction Accelerators for Online Only
    Online auction
    ● Open for days not hours
    ● Live kickoff
    ● Reason to come back daily
    ● Start bids low enough to gain traction and
    registrants
    ● Reverse bell shaped curve for bidding

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  16. Auction Accelerators for In Person
    In Person
    ● Ways to give
    ● Early bird tickets
    ● Sponsorship sales
    ● Merch sales
    ● In room games, raffle, wine wall/pull
    ● VIP anything
    ● Silent, live and paddle raise
    ● Professional auctioneer

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  17. Out of the box or Custom

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  18. What others
    are saying
    Easy to use.
    Surprisingly
    affordable.
    Attractive,
    simple to use
    for the bidders.
    Michael
    Custom custom custom, no
    other auction software I have
    used has allowed for the level of
    customization as this one. Fits a
    variety of clients.
    Barry
    We like Auctria and have been using it
    for our auctions twice a year for almost
    8 years.
    Auctria is very user friendly and
    intuitive. I love the ability to host a silent
    online auction with online bidding. Or
    the option to have the silent auction
    bidding done via text messaging.
    Sara

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  19. Stay in Touch
    with Auctria
    @auctria
    Email: [email protected]
    FB Group: Auction Team Talk
    www.auctria.com + Launch

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  20. Stay in Touch
    with Ellen
    Bristol Strategy Group
    @BristolStrat
    Email:
    [email protected]
    Bristol Strategy Group
    Complete Your Leaky Bucket Assessment!

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