Using Controversy to Build Links

Slides from my talk at SMX Munich 2019 where I spoke about using controversial topics as linkbuilding tactics.

Barry Adams

April 04, 2019

More Decks by Barry Adams

See All by Barry Adams

How to Optimise for Google Discover in the Age of AI

0

70

The Most Common Technical SEO Issues for News Publishers

2

76

30 Years of SEO Bullshit

2

47

Managing Googlebot's Greed

1

95

Google's AI Overviews - The New Search

0

980

Site Migrations for News Publishers

1

350

The Future of SEO: The Impact of AI on Search

0

500

WNMC24: Google AI Overviews

2

1.2k

Crawling and Indexing (and Ranking) in Google in 2024

1

260

Other Decks in Marketing & SEO

See All in Marketing & SEO

Hra o vyhledávání: Nová pravidla, noví vítězové a nové oběti

0

180

2025 AWS Communities Year-End Party

4

180

Measuring Dark Social's Impact On Conversion and Attribution

2

190

Not on My Watch! Catching Technical SEO Regressions and Rendering Disasters in CI

1

340

Beyond borders and beyond the search box: How to win the global "messy middle" with AI-driven SEO

3

110

From Chaos To Clarity: Structuring International SEO for Real Impact

0

210

How to Build an AI Search Optimization Roadmap

1

240

Metehan YESILYURT - From Rankings to Citations: How LLMs Actually Choose Sources - Salon du Search Marketing Paris 30/01/2026

metehanyesilyurt

2

110

The #1 spot is gone: here's how to win anyway

tamaranovitovic

2

1k

Dominate Local Search Results - an insider guide to GBP, reviews, and Local SEO

PRO

0

150

SEO and Brand Sitting In A Tree K-I-S-S-I-N-G - By Lidia Infante for Digital PR Summit 2026

0

110

How to Build Effective Brand Mentions for AI Search (What the Data Says)

0

230

Featured

See All Featured

Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything

31

2.8k

Mobile First: as difficult as doing things right

225

10k

Embracing the Ebb and Flow

88

5k

Facilitating Awesome Meetings

57

6.8k

The Psychology of Web Performance [Beyond Tellerrand 2023]

49

3.4k

職位にかかわらず全員がリーダーシップを発揮するチーム作り / Building a team where everyone can demonstrate leadership regardless of position

62

53k

Information Architects: The Missing Link in Design Systems

0

890

How To Stay Up To Date on Web Technology

790

250k

世界の人気アプリ100個を分析して見えたペイウォール設計の心得

PRO

69

39k

Understanding Cognitive Biases in Performance Measurement

32

2.9k

More Than Pixels: Becoming A User Experience Designer

3

380

Lessons Learnt from Crawling 1000+ Websites

PRO

1

1.2k

Transcript