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Winning in eCommerce SEO

Winning in eCommerce SEO

Slides from my talk at the eComm.Live event in May 2019 where I spoke about the key tactics to succeed in SEO for ecommerce.

Barry Adams

May 02, 2019
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  1. @badams #ecommlive Image Ranking Factors <script type="application/ld+json"> { "@context": "https://schema.org/",

    "@type": "Product", "name": "Inglot Makeup Brush Set", "image": "/img/inglot-brush-set.jpg", "description": "Inglot makeup is all about your creative freedom! …", "brand": "Inglot", "sku": "112344567789", "offers": { "@type": "Offer", "url": "https://websites.com/inglot/brush-set", "priceCurrency": "GBP", "price": "25", "availability": "https://schema.org/InStock" } } </script>
  2. @badams #ecommlive Rich Results <script type="application/ld+json"> { "@context": "http://schema.org/", "@type":

    "Product", "name": "Acme Anvil", "mpn": "925872", "offers": { "@type": "Offer", "priceCurrency": "GBP", "price": "119.99", "availability": "http://schema.org/InStock", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.8", "reviewCount": "12" } } </script>
  3. @badams #ecommlive Links • Content alone is not enough to

    build authority. • Approximately 50%-60% of Google’s ranking algorithms are link-based.
  4. @badams #ecommlive But… Google doesn’t like linkbuilding “Any links intended

    to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” Source: http://bada.ms/googleguidelines
  5. @badams #ecommlive Barry Adams ➢ Doing SEO since 1998 ➢

    Specialist in Technical SEO & News SEO ➢ Co-Chief Editor at StateofDigital.com ➢ Columnist for SearchEngineLand.com