Digital Marketing Strategy for Realtors

Bassem Ghali demonstrates the power of Digital Marketing and how it can impact the bottom line for Realtors. RE/MAX Canada has hired Green Lotus Agency in Toronto to implement Advanced SEO & PPC Strategies for 3 Top RE/MAX Realtors in Ontario.

Transcript

1. Presented by: David Brown VP Marketing at Remax Bassem Ghali CEO at Green Lotus Case Study How Digital Marketing Can Impact Realtors Bottom Line! Powered By
2. In Order to demonstrate the power of Digital Marketing and how it can impact the bottom line for Realtors! RE/MAX Canada has hired Green Lotus to implement Advanced SEO & PPC Strategies for 3 Top RE/MAX Realtors for 3 months.
3. PPC SERVICES CANADA’S 1st
4. ✓A.I. Google AdWords Management ✓Optimized Landing Page Across Devices ✓Real Time Reports on Email Leads & Phone Calls ✓Dynamic Phone Tracking & Recording ✓Free Phone Support ✓No Contract & No Setup Fees PPC Services Provided By Green Lotus
5. Powerfully Simple Landing Pages Desktop View Mobile View
6. Craig Butcher Tottenham Rob Golfi Hamilton Jason Pilon Ottawa Landing Page Visits: 1,488 1,778 1,878 Average Cost Per Visit: $1.96 $1.08 $1.36 All Email & Phone Leads: 11 29 8 Qualified Leads: 8 15 4 Average Cost Per Qualified Lead: $186 $118 $469 PPC Services - Case Study Results
7. PPC Services - Case Study Results 56% Of Leads Generated Are Qualified Leads $190.5 Is the Avg. Cost For Qualified Lead 5:51 The Avg. Call Duration For Phone Leads 87.5% Of All Leads Generated Are Phone Leads
8. SEO Services Provided By Green Lotus KEYWORD RESEARCH ✓ Assembled a smart list of relevant search words (keywords) that target audience is using to locate services & listings. ✓ Identified keywords to target local audiences. ✓ Selected the most valuable pages (Landing Pages) of the website to optimize for targeted keywords. COMPETITIVE ANALYSIS ✓ Competitors Rankings ✓ Competitors Backlink Profiles ✓ Competitors Traffic ✓ Brand Names & Social Activity SEO ANALYSIS & TECHNICAL AUDIT ✓ XML sitemap generation & submission to search engines. ✓ META Titles & Descriptions optimization: • removing duplicate META tags, • creating unique, relevant META titles & description tags for each optimized page ✓ Optimizing headings of the pages for targeted keywords. ✓ Optimizing the BODY area of website’s pages. ✓ Optimizing the anchor text of internal links for targeted keywords. ✓ Inspecting site for broken links and missing anchors. ✓ Optimizing image ALT tags and the Titles of images for targeted keywords.
9. Craig Butcher Team Tottenham, New Tecumseth, Ontario Average Listing Position of Client & Competitors Technical Errors: →Before: 37 →After: 9 On-Page Issues: →Before: 815 →After: 25 Avg. Ranking: →Before: 34 →After: 27
10. Craig Butcher Team Competitors - Ranking Analysis
11. Craig Butcher Team Local Competitors - Ranking Across 30 Keywords Before Rank #17 After Rank #13
12. Rob Golfi Team Hamilton, Burlington & Niagara Region, Ontario Technical Errors: →Before: 8 →After: 0 On-Page Issues: →Before: 360 →After: 77 Avg. Ranking: →Before: 89 →After: 28 Average Listing Position of Client & Competitors
13. Rob Golfi Team Competitors - Ranking Analysis
14. Rob Golfi Team Local Competitors - Ranking Across 30 Keywords Before Rank #10 After Rank #7
15. Jason Pilon Team Ottawa, Orleans, Ontario Technical Errors: →Before: 6 →After: 0 On-Page Issues: →Before: 1,540 →After: 77 Avg. Ranking: →Before: 73 →After: 71 Average Listing Position of Client & Competitors
16. Jason Pilon Team Competitors - Ranking Analysis
17. Jason Pilon Team Local Competitors - Ranking Across 30 Keywords Before Rank #31 After Rank #31
18. SEO Issues To Watch Out For! • Templated Websites:  Most templated websites are created on an outdated framework, and likely poorly coded  Not search engine friendly platforms  Lack of flexibility in CMS makes SEO more difficult  Duplicate Content / Plagiarism • Multiple Location Targeting  Create dedicated pages for each city, town, neighborhood targeted • META Data Keyword Stuffing (By Default Settings) • Poor User Experience on Mobile or Desktop
19. SEO Case Study Results 3 Month Analysis 3.5 Pages 2 of 3 sites has increased their Avg. ranking by 3.5 Pages on Google in 3m 100% All 3 websites had duplicate content issues! Avg. Increase in Ranking is 23 Ranks On average website ranking improved by 2.3 pages on Google in 3 months
20. Avg. Google Local Ranking #1.2 Case Study analysis of 90 keywords in 3 major Canadian cities show that Remax.ca ranked #1 on Google for most keywords measured by Green Lotus SEO Tools for 3 months.