Building a modern subscription experience on iOS

Sharing a story on how we built subscriptions for the iOS WeTransfer app.

Transcript

1. BUILDING A MODERN SUBSCRIPTION EXPERIENCE ON IOS @BASTHOMAS 1 — @basthomas, SwiftConf, August 17, 2022
2. AMAZING ANNUAL RECURRING REVENUE... ON IOS @BASTHOMAS 2 — @basthomas, SwiftConf, August 17, 2022
3. SUPERB SUBSCRIPTIONS... ON IOS @BASTHOMAS 3 — @basthomas, SwiftConf, August 17, 2022
4. INTERESTING IN-APP PURCHASES... ON IOS @BASTHOMAS 4 — @basthomas, SwiftConf, August 17, 2022
5. BUILDING A MODERN SUBSCRIPTION EXPERIENCE ON IOS @BASTHOMAS 5 — @basthomas, SwiftConf, August 17, 2022
6. WHO AM I? ▸ @basthomas on Twitter ▸ XING ▸ Moya, GitHawk ▸ Apple (macOS VoiceOver) ▸ WeTransfer 6 — @basthomas, SwiftConf, August 17, 2022
7. WHY AM I TALKING ABOUT THIS TOPIC? 7 — @basthomas, SwiftConf, August 17, 2022
8. WETRANSFER IOS ! 8 — @basthomas, SwiftConf, August 17, 2022
9. WETRANSFER IOS !! 9 — @basthomas, SwiftConf, August 17, 2022
10. WETRANSFER IOS !!! 10 — @basthomas, SwiftConf, August 17, 2022
11. ! 11 — @basthomas, SwiftConf, August 17, 2022
12. ! ..? 12 — @basthomas, SwiftConf, August 17, 2022
13. ! 13 — @basthomas, SwiftConf, August 17, 2022
14. ! 14 — @basthomas, SwiftConf, August 17, 2022
15. WE GOT SOME DESIGNS. LET'S GET CRACKIN', RIGHT? 15 — @basthomas, SwiftConf, August 17, 2022
16. 16 — @basthomas, SwiftConf, August 17, 2022
17. ACCESSIBILITY 17 — @basthomas, SwiftConf, August 17, 2022
18. 18 — @basthomas, SwiftConf, August 17, 2022
19. 19 — @basthomas, SwiftConf, August 17, 2022
20. WAIT, TWITTER? 20 — @basthomas, SwiftConf, August 17, 2022
21. ! 21 — @basthomas, SwiftConf, August 17, 2022
22. HAPTICS 22 — @basthomas, SwiftConf, August 17, 2022
23. VOICEOVER 23 — @basthomas, SwiftConf, August 17, 2022
24. VOICE CONTROL & FULL KEYBOARD ACCESS 24 — @basthomas, SwiftConf, August 17, 2022
25. DARK MODE, MOTION, MORE 25 — @basthomas, SwiftConf, August 17, 2022
26. LET'S GET CRACKIN' 26 — @basthomas, SwiftConf, August 17, 2022
27. LOCAL CONFIGURATION 27 — @basthomas, SwiftConf, August 17, 2022
28. 28 — @basthomas, SwiftConf, August 17, 2022
29. 29 — @basthomas, SwiftConf, August 17, 2022
30. WE'LL START SLOWLY 30 — @basthomas, SwiftConf, August 17, 2022
31. ... AND USE FEATURE FLAGS 31 — @basthomas, SwiftConf, August 17, 2022
32. EVERYTHING'S GOING TO BE FINE, RIGHT? 32 — @basthomas, SwiftConf, August 17, 2022
33. 33 — @basthomas, SwiftConf, August 17, 2022
34. 34 — @basthomas, SwiftConf, August 17, 2022
35. 35 — @basthomas, SwiftConf, August 17, 2022
36. 36 — @basthomas, SwiftConf, August 17, 2022
37. public func purchase(product: StoreProduct) async throws -> PurchaseInformation { try checkRevenueCatConfiguration() let purchaseInformation = try await revenueCat.purchase(product: product) return .init( transaction: purchaseInformation.0, customerInformation: .init(customerInformation: purchaseInformation.1), isUserCancelled: purchaseInformation.2 ) } 37 — @basthomas, SwiftConf, August 17, 2022
38. ... THAT'S IT? 38 — @basthomas, SwiftConf, August 17, 2022
39. THANKS, REVENUECAT 39 — @basthomas, SwiftConf, August 17, 2022
40. OH, AND THEN WE CRASHED 40 — @basthomas, SwiftConf, August 17, 2022
41. HAS ANYONE EVER TOLD YOU TO BE CAREFUL WITH FORCE-UNWRAPPING? 41 — @basthomas, SwiftConf, August 17, 2022
42. ! 42 — @basthomas, SwiftConf, August 17, 2022
43. // when we are here, we should always be able // to find a package. if not, that's a programmer error 43 — @basthomas, SwiftConf, August 17, 2022
44. PRODUCT IDENTIFIER: ? 44 — @basthomas, SwiftConf, August 17, 2022
45. // when we are here, we should always be able // to find a package. if not, that's a // programmer error... or an Apple issue. // So do _NOT_ crash. ! 45 — @basthomas, SwiftConf, August 17, 2022
46. PRODUCT IDENTIFIER: 46 — @basthomas, SwiftConf, August 17, 2022
47. ANYWAY... 47 — @basthomas, SwiftConf, August 17, 2022
48. DEMO 48 — @basthomas, SwiftConf, August 17, 2022
49. 49 — @basthomas, SwiftConf, August 17, 2022
50. 50 — @basthomas, SwiftConf, August 17, 2022
51. DEMO 51 — @basthomas, SwiftConf, August 17, 2022
52. 52 — @basthomas, SwiftConf, August 17, 2022
53. 53 — @basthomas, SwiftConf, August 17, 2022
54. 54 — @basthomas, SwiftConf, August 17, 2022
55. 55 — @basthomas, SwiftConf, August 17, 2022
56. EVERYTHING IS GOING (TO BE) FINE, RIGHT? 56 — @basthomas, SwiftConf, August 17, 2022
57. 57 — @basthomas, SwiftConf, August 17, 2022
58. GRADUAL ROLLOUT 58 — @basthomas, SwiftConf, August 17, 2022
59. 59 — @basthomas, SwiftConf, August 17, 2022
60. 60 — @basthomas, SwiftConf, August 17, 2022
61. IT'S NOT A BUG, IT'S A FEATURE 61 — @basthomas, SwiftConf, August 17, 2022
62. YOLO 62 — @basthomas, SwiftConf, August 17, 2022
63. YOLO CARPE DIEM 63 — @basthomas, SwiftConf, August 17, 2022
64. 64 — @basthomas, SwiftConf, August 17, 2022
65. !"# 65 — @basthomas, SwiftConf, August 17, 2022
66. ✅ 66 — @basthomas, SwiftConf, August 17, 2022
67. ! 67 — @basthomas, SwiftConf, August 17, 2022
68. PAYWALLS 68 — @basthomas, SwiftConf, August 17, 2022
69. PAYWALLS CONTEXTUAL PAYWALLS 69 — @basthomas, SwiftConf, August 17, 2022
70. DEMO 70 — @basthomas, SwiftConf, August 17, 2022
71. 71 — @basthomas, SwiftConf, August 17, 2022
72. CHANGING EXPIRATION DATES PASSWORD PROTECTION TRANSFER LIMIT 72 — @basthomas, SwiftConf, August 17, 2022
73. PRE-LOGIN PAYWALL 73 — @basthomas, SwiftConf, August 17, 2022
74. ! 74 — @basthomas, SwiftConf, August 17, 2022
75. ! 75 — @basthomas, SwiftConf, August 17, 2022
76. ! 76 — @basthomas, SwiftConf, August 17, 2022
77. A NOTE ON CUSTOMER SATISFACTION... 77 — @basthomas, SwiftConf, August 17, 2022
78. BE CAREFUL WITH "TRICKING" USERS TO BUY SUBSCRIPTIONS 78 — @basthomas, SwiftConf, August 17, 2022
79. DEMO 79 — @basthomas, SwiftConf, August 17, 2022
80. 80 — @basthomas, SwiftConf, August 17, 2022
81. ! 81 — @basthomas, SwiftConf, August 17, 2022
82. 82 — @basthomas, SwiftConf, August 17, 2022
83. TICKING LIKE (GERMAN) CLOCKWORK 83 — @basthomas, SwiftConf, August 17, 2022
84. There's something one should expect not only of a watch but also of oneself: to never stand sti . — Walter Lange 84 — @basthomas, SwiftConf, August 17, 2022
85. EXPERIMENTS 85 — @basthomas, SwiftConf, August 17, 2022
86. OPTIMIZATION* 86 — @basthomas, SwiftConf, August 17, 2022
87. * HAPPY CUSTOMERS > SHORT TERM 87 — @basthomas, SwiftConf, August 17, 2022
88. OPTIMIZATIONS TO CONSIDER ▸ Default to monthly ▸ Default to yearly ▸ Focus on Pro ▸ Focus on Premium ▸ Button colors ▸ Etc. etc. 88 — @basthomas, SwiftConf, August 17, 2022
89. VERIFY, VERIFY, VERIFY 89 — @basthomas, SwiftConf, August 17, 2022
90. ! 90 — @basthomas, SwiftConf, August 17, 2022
91. THANK YOU! @BASTHOMAS 91 — @basthomas, SwiftConf, August 17, 2022