Building a modern subscription experience on iOS

Sharing a story on how we built subscriptions for the iOS WeTransfer app.

Transcript

1. BUILDING A MODERN
   SUBSCRIPTION EXPERIENCE
   ON IOS
   @BASTHOMAS
   1 — @basthomas, SwiftConf, August 17, 2022
   

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2. AMAZING ANNUAL
   RECURRING REVENUE... ON
   IOS
   @BASTHOMAS
   2 — @basthomas, SwiftConf, August 17, 2022
   

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3. SUPERB SUBSCRIPTIONS... ON
   IOS
   @BASTHOMAS
   3 — @basthomas, SwiftConf, August 17, 2022
   

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4. INTERESTING IN-APP
   PURCHASES... ON IOS
   @BASTHOMAS
   4 — @basthomas, SwiftConf, August 17, 2022
   

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5. BUILDING A MODERN
   SUBSCRIPTION EXPERIENCE
   ON IOS
   @BASTHOMAS
   5 — @basthomas, SwiftConf, August 17, 2022
   

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6. WHO AM I?
   ▸ @basthomas on Twitter
   ▸ XING
   ▸ Moya, GitHawk
   ▸ Apple (macOS VoiceOver)
   ▸ WeTransfer
   6 — @basthomas, SwiftConf, August 17, 2022
   

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7. WHY AM I TALKING ABOUT
   THIS TOPIC?
   7 — @basthomas, SwiftConf, August 17, 2022
   

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8. WETRANSFER IOS
   !
   8 — @basthomas, SwiftConf, August 17, 2022
   

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9. WETRANSFER IOS
   !!
   9 — @basthomas, SwiftConf, August 17, 2022
   

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10. WETRANSFER IOS
    !!!
    10 — @basthomas, SwiftConf, August 17, 2022
    

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11. !
    11 — @basthomas, SwiftConf, August 17, 2022
    

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12. !
    ..?
    12 — @basthomas, SwiftConf, August 17, 2022
    

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13. !
    13 — @basthomas, SwiftConf, August 17, 2022
    

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14. !
    14 — @basthomas, SwiftConf, August 17, 2022
    

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15. WE GOT SOME DESIGNS.
    LET'S GET CRACKIN', RIGHT?
    15 — @basthomas, SwiftConf, August 17, 2022
    

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16. 16 — @basthomas, SwiftConf, August 17, 2022
    

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17. ACCESSIBILITY
    17 — @basthomas, SwiftConf, August 17, 2022
    

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18. 18 — @basthomas, SwiftConf, August 17, 2022
    

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19. 19 — @basthomas, SwiftConf, August 17, 2022
    

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20. WAIT, TWITTER?
    20 — @basthomas, SwiftConf, August 17, 2022
    

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21. !
    21 — @basthomas, SwiftConf, August 17, 2022
    

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22. HAPTICS
    22 — @basthomas, SwiftConf, August 17, 2022
    

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23. VOICEOVER
    23 — @basthomas, SwiftConf, August 17, 2022
    

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24. VOICE CONTROL & FULL
    KEYBOARD ACCESS
    24 — @basthomas, SwiftConf, August 17, 2022
    

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25. DARK MODE,
    MOTION, MORE
    25 — @basthomas, SwiftConf, August 17, 2022
    

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26. LET'S GET
    CRACKIN'
    26 — @basthomas, SwiftConf, August 17, 2022
    

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27. LOCAL
    CONFIGURATION
    27 — @basthomas, SwiftConf, August 17, 2022
    

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28. 28 — @basthomas, SwiftConf, August 17, 2022
    

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29. 29 — @basthomas, SwiftConf, August 17, 2022
    

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30. WE'LL START
    SLOWLY
    30 — @basthomas, SwiftConf, August 17, 2022
    

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31. ... AND USE
    FEATURE FLAGS
    31 — @basthomas, SwiftConf, August 17, 2022
    

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32. EVERYTHING'S GOING TO BE
    FINE, RIGHT?
    32 — @basthomas, SwiftConf, August 17, 2022
    

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33. 33 — @basthomas, SwiftConf, August 17, 2022
    

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34. 34 — @basthomas, SwiftConf, August 17, 2022
    

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35. 35 — @basthomas, SwiftConf, August 17, 2022
    

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36. 36 — @basthomas, SwiftConf, August 17, 2022
    

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37. public func purchase(product: StoreProduct) async throws -> PurchaseInformation {
    try checkRevenueCatConfiguration()
    let purchaseInformation = try await revenueCat.purchase(product: product)
    return .init(
    transaction: purchaseInformation.0,
    customerInformation: .init(customerInformation: purchaseInformation.1),
    isUserCancelled: purchaseInformation.2
    )
    }
    37 — @basthomas, SwiftConf, August 17, 2022
    

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38. ... THAT'S IT?
    38 — @basthomas, SwiftConf, August 17, 2022
    

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39. THANKS,
    REVENUECAT
    39 — @basthomas, SwiftConf, August 17, 2022
    

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40. OH, AND THEN WE
    CRASHED
    40 — @basthomas, SwiftConf, August 17, 2022
    

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41. HAS ANYONE EVER TOLD YOU
    TO BE CAREFUL
    WITH FORCE-UNWRAPPING?
    41 — @basthomas, SwiftConf, August 17, 2022
    

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42. !
    42 — @basthomas, SwiftConf, August 17, 2022
    

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43. // when we are here, we should always be able
    // to find a package. if not, that's a programmer error
    43 — @basthomas, SwiftConf, August 17, 2022
    

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44. PRODUCT
    IDENTIFIER: ?
    44 — @basthomas, SwiftConf, August 17, 2022
    

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45. // when we are here, we should always be able
    // to find a package. if not, that's a
    // programmer error... or an Apple issue.
    // So do _NOT_ crash.
    !
    45 — @basthomas, SwiftConf, August 17, 2022
    

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46. PRODUCT
    IDENTIFIER:
    46 — @basthomas, SwiftConf, August 17, 2022
    

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47. ANYWAY...
    47 — @basthomas, SwiftConf, August 17, 2022
    

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48. DEMO
    48 — @basthomas, SwiftConf, August 17, 2022
    

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49. 49 — @basthomas, SwiftConf, August 17, 2022
    

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50. 50 — @basthomas, SwiftConf, August 17, 2022
    

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51. DEMO
    51 — @basthomas, SwiftConf, August 17, 2022
    

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52. 52 — @basthomas, SwiftConf, August 17, 2022
    

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53. 53 — @basthomas, SwiftConf, August 17, 2022
    

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54. 54 — @basthomas, SwiftConf, August 17, 2022
    

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55. 55 — @basthomas, SwiftConf, August 17, 2022
    

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56. EVERYTHING IS GOING (TO
    BE) FINE, RIGHT?
    56 — @basthomas, SwiftConf, August 17, 2022
    

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57. 57 — @basthomas, SwiftConf, August 17, 2022
    

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58. GRADUAL
    ROLLOUT
    58 — @basthomas, SwiftConf, August 17, 2022
    

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59. 59 — @basthomas, SwiftConf, August 17, 2022
    

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60. 60 — @basthomas, SwiftConf, August 17, 2022
    

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61. IT'S NOT A BUG,
    IT'S A FEATURE
    61 — @basthomas, SwiftConf, August 17, 2022
    

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62. YOLO
    62 — @basthomas, SwiftConf, August 17, 2022
    

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63. YOLO
    CARPE DIEM
    63 — @basthomas, SwiftConf, August 17, 2022
    

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64. 64 — @basthomas, SwiftConf, August 17, 2022
    

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65. !"#
    65 — @basthomas, SwiftConf, August 17, 2022
    

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66. ✅
    66 — @basthomas, SwiftConf, August 17, 2022
    

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67. !
    67 — @basthomas, SwiftConf, August 17, 2022
    

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68. PAYWALLS
    68 — @basthomas, SwiftConf, August 17, 2022
    

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69. PAYWALLS
    CONTEXTUAL PAYWALLS
    69 — @basthomas, SwiftConf, August 17, 2022
    

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70. DEMO
    70 — @basthomas, SwiftConf, August 17, 2022
    

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71. 71 — @basthomas, SwiftConf, August 17, 2022
    

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72. CHANGING EXPIRATION
    DATES
    PASSWORD PROTECTION
    TRANSFER LIMIT
    72 — @basthomas, SwiftConf, August 17, 2022
    

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73. PRE-LOGIN
    PAYWALL
    73 — @basthomas, SwiftConf, August 17, 2022
    

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74. !
    74 — @basthomas, SwiftConf, August 17, 2022
    

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75. !
    75 — @basthomas, SwiftConf, August 17, 2022
    

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76. !
    76 — @basthomas, SwiftConf, August 17, 2022
    

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77. A NOTE ON CUSTOMER
    SATISFACTION...
    77 — @basthomas, SwiftConf, August 17, 2022
    

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78. BE CAREFUL WITH "TRICKING"
    USERS TO BUY
    SUBSCRIPTIONS
    78 — @basthomas, SwiftConf, August 17, 2022
    

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79. DEMO
    79 — @basthomas, SwiftConf, August 17, 2022
    

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80. 80 — @basthomas, SwiftConf, August 17, 2022
    

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81. !
    81 — @basthomas, SwiftConf, August 17, 2022
    

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82. 82 — @basthomas, SwiftConf, August 17, 2022
    

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83. TICKING LIKE (GERMAN)
    CLOCKWORK
    83 — @basthomas, SwiftConf, August 17, 2022
    

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84. There's something one should expect not
    only of a watch but also of oneself: to
    never stand sti .
    — Walter Lange
    84 — @basthomas, SwiftConf, August 17, 2022
    

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85. EXPERIMENTS
    85 — @basthomas, SwiftConf, August 17, 2022
    

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86. OPTIMIZATION*
    86 — @basthomas, SwiftConf, August 17, 2022
    

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87. * HAPPY CUSTOMERS >
    SHORT TERM
    87 — @basthomas, SwiftConf, August 17, 2022
    

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88. OPTIMIZATIONS TO CONSIDER
    ▸ Default to monthly
    ▸ Default to yearly
    ▸ Focus on Pro
    ▸ Focus on Premium
    ▸ Button colors
    ▸ Etc. etc.
    88 — @basthomas, SwiftConf, August 17, 2022
    

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89. VERIFY, VERIFY,
    VERIFY
    89 — @basthomas, SwiftConf, August 17, 2022
    

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90. !
    90 — @basthomas, SwiftConf, August 17, 2022
    

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91. THANK YOU!
    @BASTHOMAS
    91 — @basthomas, SwiftConf, August 17, 2022
    

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