Marketing for Founders

Transcript

1. Marketing for Founders Lim Cheng Soon Wednesday, August 8, 2012
2. Founders are incredibly busy. Wednesday, August 8, 2012
3. Story Telling + Community Marketing #FTW Wednesday, August 8, 2012
4. Why tell a good story? Wednesday, August 8, 2012
5. Elements of a good story Be Human. Be Honest. Be Inspirational. Wednesday, August 8, 2012
6. Crafting Your Story How did you get started? What are the angles? A/B test your story! LISTEN. Wednesday, August 8, 2012
7. Community a group of interacting people who share common interest. Wednesday, August 8, 2012
8. reddit.com/r/apple @marcoarment cultofmac.com TechCrunch macrumours.com Hacker News @gruber @parislemon 2 things. Wednesday, August 8, 2012
9. To sell to a thousand, you only need to delight a few. Wednesday, August 8, 2012
10. Relationship Building Secret Ask for feedback. Wednesday, August 8, 2012
11. 1. Craft a good story. 2. Identify target communities. 3. Build relationship with community leaders. 4. Launch! DO IT. Wednesday, August 8, 2012
12. Bonus! Marketing on Hacker News Wednesday, August 8, 2012
13. lim@chengsoon.com @bearwithclaws Wednesday, August 8, 2012