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Marketing for Founders

Avatar for bearwithclaws bearwithclaws
August 08, 2012
Business
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Marketing for Founders

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bearwithclaws

August 08, 2012
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Transcript

  1. Marketing for Founders Lim Cheng Soon Wednesday, August 8, 2012

  2. Founders are incredibly busy. Wednesday, August 8, 2012

  3. Story Telling + Community Marketing #FTW Wednesday, August 8, 2012

  4. Why tell a good story? Wednesday, August 8, 2012

  5. Elements of a good story Be Human. Be Honest. Be

    Inspirational. Wednesday, August 8, 2012

  6. Crafting Your Story How did you get started? What are

    the angles? A/B test your story! LISTEN. Wednesday, August 8, 2012

  7. Community a group of interacting people who share common interest.

    Wednesday, August 8, 2012

  8. reddit.com/r/apple @marcoarment cultofmac.com TechCrunch macrumours.com Hacker News @gruber @parislemon 2

    things. Wednesday, August 8, 2012

  9. To sell to a thousand, you only need to delight

    a few. Wednesday, August 8, 2012

  10. Relationship Building Secret Ask for feedback. Wednesday, August 8, 2012

  11. 1. Craft a good story. 2. Identify target communities. 3.

    Build relationship with community leaders. 4. Launch! DO IT. Wednesday, August 8, 2012

  12. Bonus! Marketing on Hacker News Wednesday, August 8, 2012

  13. [email protected] @bearwithclaws Wednesday, August 8, 2012