Google Design Sprint for Devs (english) #AndroidTO

An intensive and compact introduction into the method mix from Google Ventures, that combines aspects from business strategy, design thinking, and user research from places like IDEO and Stanford d.school. How the structured process works, and what its strengths are, as well as its comparison and interplay with the established combination of Design Thinking and Lean Startup.

How Design Sprint helps answering critical business questions through rapid prototyping and user testing. How teams reach clearly defined goals and deliverables and gain key learnings, quickly. How the structured process helps to spark innovation, encourage user-centered thinking, aligning teams under a shared vision, and gain insights about a products marketability before launch.

This presentation offers answers to these questions and a lot of practical insights.

#DesignSprint, #DesignThinking, #LeanStartup #DevFest17

Transcript

1.   DESIGN SPRINT  GOOGLE DEVFEST, TORONTO SEPTEMBER 20, 2017 @BENNOLOEWENBERG
2.   BUSINESS CATALYST  Product Strategy UX/UI Design Design Sprint @BennoLoewenberg
3.   AUTOMATIC DOORS  Photo: @BennoLoewenberg
4. @BennoLoewenberg   AUTOMATIC DOORS 
5. LAUNCH IDEATE BUILD LEARN 1 3 4 2 Here it costs a lot of time & money Graphic: @BennoLoewenberg  PRODUCT 
6. LAUNCH  AGILE  1 3 4 2 Graphic: @BennoLoewenberg IDEATE BUILD LEARN
7. LAUNCH IDEATE BUILD LEARN  LEAN  1 3 4 2 Graphic: @BennoLoewenberg
8.  DESIGN  1 2 3 LAUNCH 4 IDEATE BUILD LEARN Graphic: @BennoLoewenberg
9.  TIMEFRAME  Photo: @BennoLoewenberg
10.  STRUCTURE  Graphic: @jakek
11.  RESULTS  Photo: @BennoLoewenberg
12.  TOOLS  Graphic: @jakek T h e e x e r c i s e w o r k s b e s t w h e n y o u s k e t c h s e v e r a l v a r i a t i o n s o f t h e s a me i d e a . T a k e a f a v o r i t e p i e c e f r o m y o u r i d e a s s h e e t a n d a s k y o u r s e l f , “ Wh a t w o u l d b e a n o t h e r g o o d w a y t o d o t h i s ? ” K e e p g o i n g u n t i l y o u c a n ’ t t h i n k o f a n y mo r e v a r i a t i o n s , t h e n l o o k b a c k a t y o u r i d e a s s h e e t , c h o o s e a n e w i d e a , a n d s t a r t r i f f n g o n i t i n s t e a d .
13.  TEAM   & SPACE  Photo: @BennoLoewenberg (in “The Garage” at Google)
14. @BennoLoewenberg   1. UNDERSTAND  Shared knowledge and shared brain View from/illustrate all angles Mapping the problem space
15. @BennoLoewenberg Individual work Focus and strategy Not the 1st ready, but many ideas   2. SKETCH 
16.   3. DECIDE  @BennoLoewenberg Collaboratively surfacing the best ideas Narrowing down to what makes sense Building consensus on solutions
17.   4. PROTOTYPE  @BennoLoewenberg Gaining knowledge earlier on what has potential Rapid Prototyping to test ideas before investing a ton of time, money, or resources Real Enough-Experience
18.   5. VALIDATE  @BennoLoewenberg Most important part of a sprint Answer the hardest question: “How good is this idea actually ?” Immediate feedback from potential users
19.  DETAILS  @BennoLoewenberg
20.   VISION & MOONSHOT  Photo: @BennoLoewenberg
21.   FEATURES & ROADMAP  Photo: @BennoLoewenberg
22.   CHALLENGE STATEMENT  @BennoLoewenberg at the beginning of the sprint: We will redesign  {what} to improve the experience  {for whom} because they value  {why} later during the sprint: by  {taking what action}
23.   EXECUTION TIMELINE  Graphic: @BenoLoewenberg (aft. @kaihaley) NOW SHORT MID and LONG TERM WHAT IS POSSIBLE ?
24. Graphic: @BennoLoewenberg (aft. @mpowel85) BEFORE SPRINT AFT. WORK TIME  PREPARATION 
25.   FLEXIBLE FRAMEWORK  @BennoLoewenberg Tailored to each task and team On the fly-adjustments by Sprint Master Method toolbox, no rigit corset/cookie cutter
26.   TOOLS & TIPS  @BennoLoewenberg
27.   NO GUESSWORK …  Photo: @BennoLoewenberg
28.   … BUT THINKING & TESTING  Photo: @BennoLoewenberg (prototyping an elevator cabin)
29. @BennoLoewenberg  BENEFIT  Ensuring that customer needs have been identified and looked at from different angles Several solutions validated in a very short duration in an early stage & with real users Clear vision of the actual customer acceptance before execution/production
30.   NO ROCKET SCIENCE …  Photo: @BennoLoewenberg (in a real spacesuit at Eurpoean Space Agency)
31.   … BUT A PRACTICAL SHORTCUT  Photo: @BennoLoewenberg
32. Any of the trademarks, service marks, collective marks, design rights, personality rights or similar rights that are mentioned, used or cited are the property of their respective owners.   BENNOLOEWENBERG   LINKEDIN / TWITTER  @