Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Google Design Sprint for Devs (english) #AndroidTO

Google Design Sprint for Devs (english) #AndroidTO

An intensive and compact introduction into the method mix from Google Ventures, that combines aspects from business strategy, design thinking, and user research from places like IDEO and Stanford d.school. How the structured process works, and what its strengths are, as well as its comparison and interplay with the established combination of Design Thinking and Lean Startup.

How Design Sprint helps answering critical business questions through rapid prototyping and user testing. How teams reach clearly defined goals and deliverables and gain key learnings, quickly. How the structured process helps to spark innovation, encourage user-centered thinking, aligning teams under a shared vision, and gain insights about a products marketability before launch.

This presentation offers answers to these questions and a lot of practical insights.

#DesignSprint, #DesignThinking, #LeanStartup #DevFest17

Benno Loewenberg

September 20, 2017
Tweet

More Decks by Benno Loewenberg

Other Decks in Business

Transcript

  1. LAUNCH IDEATE BUILD LEARN 1 3 4 2 Here it

    costs a lot of time & money Graphic: @BennoLoewenberg  PRODUCT 
  2.  TOOLS  Graphic: @jakek T h e e x e r

    c i s e w o r k s b e s t w h e n y o u s k e t c h s e v e r a l v a r i a t i o n s o f t h e s a me i d e a . T a k e a f a v o r i t e p i e c e f r o m y o u r i d e a s s h e e t a n d a s k y o u r s e l f , “ Wh a t w o u l d b e a n o t h e r g o o d w a y t o d o t h i s ? ” K e e p g o i n g u n t i l y o u c a n ’ t t h i n k o f a n y mo r e v a r i a t i o n s , t h e n l o o k b a c k a t y o u r i d e a s s h e e t , c h o o s e a n e w i d e a , a n d s t a r t r i f f n g o n i t i n s t e a d .
  3. @BennoLoewenberg   1. UNDERSTAND  Shared knowledge and shared brain View

    from/illustrate all angles Mapping the problem space
  4.   3. DECIDE  @BennoLoewenberg Collaboratively surfacing the best ideas Narrowing

    down to what makes sense Building consensus on solutions
  5.   4. PROTOTYPE  @BennoLoewenberg Gaining knowledge earlier on what has

    potential Rapid Prototyping to test ideas before investing a ton of time, money, or resources Real Enough-Experience
  6.   5. VALIDATE  @BennoLoewenberg Most important part of a sprint

    Answer the hardest question: “How good is this idea actually ?” Immediate feedback from potential users
  7.   CHALLENGE STATEMENT  @BennoLoewenberg at the beginning of the sprint:

    We will redesign  {what} to improve the experience  {for whom} because they value  {why} later during the sprint: by  {taking what action}
  8.   FLEXIBLE FRAMEWORK  @BennoLoewenberg Tailored to each task and team

    On the fly-adjustments by Sprint Master Method toolbox, no rigit corset/cookie cutter
  9. @BennoLoewenberg  BENEFIT  Ensuring that customer needs have been identified and

    looked at from different angles Several solutions validated in a very short duration in an early stage & with real users Clear vision of the actual customer acceptance before execution/production
  10. Any of the trademarks, service marks, collective marks, design rights,

    personality rights or similar rights that are mentioned, used or cited are the property of their respective owners.   BENNOLOEWENBERG   LINKEDIN / TWITTER  @