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Undercover UX

Ben Peck
November 02, 2013

Undercover UX

Often designers are leaned heavily upon for the "success" of the business since they are at the front lines when communicating with web users but are not involved on the front lines of the "business". When a user does or doesn't do what the business intended, it often times is reflected on the way it was "designed". We designers spend our time undercover until a piece of work is set into the wild. Most of that time we spend worrying about the way it looks and not enough about the way its used (or could be used). If we're expected to be a part of driving the success and not just aesthetics we need to spend less time trying to BE RIGHT and more time GETTING IT RIGHT. That requires us to spend less time undercover. We'll discuss ways designers can get involved earlier in the business decision process to allow them to have a good balance between business and user needs to foster more delightful experiences for all.

Ben Peck

November 02, 2013
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  1. Undercover UX
    The business of design & the undercover user experience agent.

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  2. Me
    Who is this guy? You probably haven’t heard of me.
    That’s ok, right?

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  3. Undercover
    a person (or their activities) involved in or involving
    secret work within a community or organization.

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  4. Can you work Undercover?
    is trying to make a difference possible while being an
    undercover ux designer?

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  5. No.
    Why, you ask? Well, lets discuss.

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  6. Undercovering Myths

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  7. “good design arises as much from the internal
    structure of a company as from whether or not it’s a
    priority” - Hartmut Esslinger

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  8. “I explained that to make design a core element of
    Apple’s corporate strategy, it would have to be seen
    as a leadership issue; world-class design can’t work
    its way up from the bottom, watered down by the
    motivations and egos of every layer of management it
    passes through.” - Hartmut Esslinger

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  9. “…bottom-up design never succeeds, because even
    good efforts by departments within such systems
    remain insulated within the layers of the company’s
    organizational structure and everything really
    new, courageous and potentially game-changing
    is destroyed by its passage through ‘the gates of
    rejection.’” - Hartmut Esslinger

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  10. “Designers couldn’t simply be at the table: They had
    to be in charge. Beautiful design requires designers in
    charge.” - Hartmut Esslinger

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  11. Being “In Charge”

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  12. In Charge: What I first thought
    an “in charge” designer has to win awards

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  13. In Charge: What I thought next
    an “in charge” designer has to tell the internet who’s in
    charge

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  14. In Charge: What I thought next
    an “in charge” designer doesn’t need help, or to be told what to do

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  15. In Charge: What I think now
    its not about me. it’s not about control. its about the people
    who use what I help make. its about being part of something,
    something bigger than me. Lead, don’t control.

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  16. “Leadership is about encouraging acts of greatness...
    Don’t take control, give control”
    - David Marquet

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  17. The Business of Design

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  18. Lead Generation: What I think now
    YouTube
    Kickstarter
    Meetup
    etc.

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  19. Leadership
    i think we’re afraid. i think we fear speaking up when we feel low on
    the totem pole. we say “how can I lead when no one gives me the
    opportunity”

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  20. “We need to fear the consequences of our work more
    than we fear speaking up” - Mike Moneiro

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  21. Leadership
    people struggle with feeling creatively satified. what they truely
    want is to make a difference. to do that we need to be surrounded
    by our tribe, people that have similar goals and vision. if you don’t
    have that now, find one, make one, join one.

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  22. Leadership
    my experticity leadership experience. i’m trying to make less
    excuses.

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  23. Leadership Journey
    started as a front-developer/designer. messed up and made a
    name for myself.

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  24. Leadership Journey: Internal developer tribe
    did I start a mini tribe? kinda, in a way. a tribe of developers that
    would watch the logs every time something was released to make
    sure I didn’t mess up again.

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  25. Leadership Journey: Dev to UX
    moved from front-end dev into user experience over the years.
    asked for support and recieved it openly. i’ve been able to make
    great things with great people because we work together.

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  26. Leadership Journey: Promotive
    design
    prototype
    code

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  27. Leadership Journey: 3point5
    simple wireframe
    design
    code

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  28. Leadership Journey: Store
    wireframes (14 screens)
    design theming (4 brand designs)
    interaction rules
    admin integration strategy
    code

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  29. Leadership Journey: Admin
    wireframe
    design patterns, standards
    interaction rules

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  30. Leadership Journey: Expert Profiles
    wireframes (many)
    prototype (client roadshow, user test)
    user interviews, interaction testing
    design
    interaction rules / usability
    long term roadmap strategy

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  31. Leadership Journey: Come out from under the covers
    do I know everything about leadership. no. i’m just getting started.
    i’m grateful for what i’ve learned so far and hope to continue to
    share it with you in the future.

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  32. Creatively Inspired: The Great Discontent
    strive to be creatively inspired and lead.
    http://twominuteswithtgd.com/

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  33. Thank you.
    benpeck.com
    @benpeck
    experticity.com
    @experticity

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