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Undercover UX

Ben Peck
November 02, 2013

Undercover UX

Often designers are leaned heavily upon for the "success" of the business since they are at the front lines when communicating with web users but are not involved on the front lines of the "business". When a user does or doesn't do what the business intended, it often times is reflected on the way it was "designed". We designers spend our time undercover until a piece of work is set into the wild. Most of that time we spend worrying about the way it looks and not enough about the way its used (or could be used). If we're expected to be a part of driving the success and not just aesthetics we need to spend less time trying to BE RIGHT and more time GETTING IT RIGHT. That requires us to spend less time undercover. We'll discuss ways designers can get involved earlier in the business decision process to allow them to have a good balance between business and user needs to foster more delightful experiences for all.

Ben Peck

November 02, 2013

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  1. Undercover a person (or their activities) involved in or involving

    secret work within a community or organization.
  2. Can you work Undercover? is trying to make a difference

    possible while being an undercover ux designer?
  3. “good design arises as much from the internal structure of

    a company as from whether or not it’s a priority” - Hartmut Esslinger
  4. “I explained that to make design a core element of

    Apple’s corporate strategy, it would have to be seen as a leadership issue; world-class design can’t work its way up from the bottom, watered down by the motivations and egos of every layer of management it passes through.” - Hartmut Esslinger
  5. “…bottom-up design never succeeds, because even good efforts by departments

    within such systems remain insulated within the layers of the company’s organizational structure and everything really new, courageous and potentially game-changing is destroyed by its passage through ‘the gates of rejection.’” - Hartmut Esslinger
  6. “Designers couldn’t simply be at the table: They had to

    be in charge. Beautiful design requires designers in charge.” - Hartmut Esslinger
  7. In Charge: What I thought next an “in charge” designer

    has to tell the internet who’s in charge
  8. In Charge: What I thought next an “in charge” designer

    doesn’t need help, or to be told what to do
  9. In Charge: What I think now its not about me.

    it’s not about control. its about the people who use what I help make. its about being part of something, something bigger than me. Lead, don’t control.
  10. Leadership i think we’re afraid. i think we fear speaking

    up when we feel low on the totem pole. we say “how can I lead when no one gives me the opportunity”
  11. “We need to fear the consequences of our work more

    than we fear speaking up” - Mike Moneiro
  12. Leadership people struggle with feeling creatively satified. what they truely

    want is to make a difference. to do that we need to be surrounded by our tribe, people that have similar goals and vision. if you don’t have that now, find one, make one, join one.
  13. Leadership Journey: Internal developer tribe did I start a mini

    tribe? kinda, in a way. a tribe of developers that would watch the logs every time something was released to make sure I didn’t mess up again.
  14. Leadership Journey: Dev to UX moved from front-end dev into

    user experience over the years. asked for support and recieved it openly. i’ve been able to make great things with great people because we work together.
  15. Leadership Journey: Store wireframes (14 screens) design theming (4 brand

    designs) interaction rules admin integration strategy code
  16. Leadership Journey: Expert Profiles wireframes (many) prototype (client roadshow, user

    test) user interviews, interaction testing design interaction rules / usability long term roadmap strategy
  17. Leadership Journey: Come out from under the covers do I

    know everything about leadership. no. i’m just getting started. i’m grateful for what i’ve learned so far and hope to continue to share it with you in the future.