Designing In Tech

Transcript

1. #DesignInTech @ B E N P E C K • @ E X P E R T I C I T Y
2. T H E J O Y O F H E L P F U L E X P E RT I S E www.experticity.com • @experticity
3. P R O D U C T D E S I G N E R S , M A N A G E R S A N D M A K E R S www.frontutah.com • @frontutah
4. # D E S I G N I N T E C H 1. Design, Tech, Business 2. Generalist v Specialist? 3. You = Skills + Business
5. “Tech companies, and investors, are increasingly seeing the value of designers who know how to work with and within the constraints of the tech industry” - John Maeda
6. Startup • Agency / Studio • Software (Enterprise, B2B, B2C) D E S I G N , T E C H , B U S I N E S S
7. “[Silicon Valley] didn’t think a designer could build and run a company. They were straight up about it. We weren’t MBAs, we weren’t PhD students from Stanford. Being designers they thought we were people that worked for people that ran companies.” - Brian Chesky (Co-Founder of Airbnb)
8. “27 startups that were co-founded by designers have been acquired since 2010 by companies like Google, Facebook, Adobe, LinkedIn, Dropbox, and Yahoo” - John Maeda
9. S TA RT U P E X P E R T I C I T Y Private • Employees 250+ • Product Designers 4
11. S TA RT U P A U T H E N T I C J O B S Private • Employees 2 • Designers - 1
12. Ratio for Early Stage, Design-Conscious Startups 1:4 to 1:5 Designer : Engineers
13. A G E N C Y T E E H A N + L A X Acquired • Employees 41
14. A G E N C Y A D A P T I V E PA T H Acquired • Employees 41
15. Are design service agencies dead? I don’t know. http://www.wired.com/2014/12/disappearing-business-of-design/
16. S O F T WA R E A D O B E Public • Employees 10,000+ (12,074 On Linkedin) • Designers - 236
17. “Thirteen (10%) of the 2014 Fortune 125 companies have executive-level positions or CEO support for design. Note that Nike’s CEO is a designer.” - John Maeda
18. Depends on who you are. G E N E R A L I S T V S P E C I A L I S T ?
19. “Generalists change the world; specialists perfect it” - Ross Floate
20. P R O D U C T I D E AT I O N Investigate Involve Imagine Iterate Illustrate Interface Interact Implement (Research) (Test) (Map) (Draw) (Wire) (Visual) (Prototype) (Develop)
21. I N V E S T I G AT E ( R E S E A R C H )
22. I N V O LV E ( T E S T )
23. I M A G I N E ( M A P )
24. I T E R AT E ( D R A W )
25. I L L U S T R AT E ( W I R E )
26. I N T E R FA C E ( V I S U A L )
27. I N T E R A C T ( P R O T O T Y P E )
28. I M P L E M E N T ( D E V E L O P )
29. Do it all, or don’t. Figure out what you do best, then figure out the business that values who you are. Y O U = S K I L L S + B U S I N E S S
30. P R O D U C T I D E AT I O N Investigate Involve Imagine Iterate Illustrate Interface Interact Implement (Research) (Test) (Map) (Draw) (Wire) (Visual) (Prototype) (Develop)
31. P R O D U C T I D E AT I O N Investigate Involve Imagine Iterate Illustrate Interface Interact Implement (Research) (Test) (Map) (Draw) (Wire) (Visual) (Prototype) (Develop) V I S U A L D E S I G N E R
32. Investigate Involve Imagine Iterate Illustrate Interface Interact Implement (Research) (Test) (Map) (Draw) (Wire) (Visual) (Prototype) (Develop) P R O D U C T I D E AT I O N S T Y L E G U I D E
33. Investigate Involve Imagine Iterate Illustrate Interface Interact Implement (Research) (Test) (Map) (Draw) (Wire) (Visual) (Prototype) (Develop) P R O D U C T I D E AT I O N D E S I G N I N T H E B R O W S E R
34. # D E S I G N I N T E C H 1. Design, Tech, Business 2. Generalist v Specialist? 3. You = Skills + Business
35. T H A N K S @ B E N P E C K • @ E X P E R T I C I T Y