Designing In Tech

Transcript

1. #DesignInTech
   @ B E N P E C K • @ E X P E R T I C I T Y
   

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2. T H E J O Y O F H E L P F U L E X P E RT I S E
   www.experticity.com • @experticity
   

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3. P R O D U C T D E S I G N E R S , M A N A G E R S A N D M A K E R S
   www.frontutah.com • @frontutah
   

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4. # D E S I G N I N T E C H
   1. Design, Tech, Business
   2. Generalist v Specialist?
   3. You = Skills + Business
   

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5. “Tech companies, and investors, are increasingly seeing
   the value of designers who know how to work with and
   within the constraints of the tech industry”
   - John Maeda
   

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6. Startup • Agency / Studio • Software (Enterprise, B2B, B2C)
   D E S I G N , T E C H , B U S I N E S S
   

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7. “[Silicon Valley] didn’t think a designer could build and
   run a company. They were straight up about it. We
   weren’t MBAs, we weren’t PhD students from Stanford.
   Being designers they thought we were people that
   worked for people that ran companies.”
   - Brian Chesky (Co-Founder of Airbnb)
   

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8. “27 startups that were co-founded by designers have been acquired since 2010
   by companies like Google, Facebook, Adobe, LinkedIn, Dropbox, and Yahoo”
   - John Maeda
   

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9. S TA RT U P
   E X P E R T I C I T Y
   Private • Employees 250+ • Product Designers 4
   

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11. S TA RT U P
    A U T H E N T I C J O B S
    Private • Employees 2 • Designers - 1
    

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12. Ratio for Early Stage,
    Design-Conscious Startups
    1:4 to 1:5
    Designer : Engineers
    

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13. A G E N C Y
    T E E H A N + L A X
    Acquired • Employees 41
    

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14. A G E N C Y
    A D A P T I V E PA T H
    Acquired • Employees 41
    

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15. Are design service agencies dead?
    I don’t know.
    http://www.wired.com/2014/12/disappearing-business-of-design/
    

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16. S O F T WA R E
    A D O B E
    Public • Employees 10,000+ (12,074 On Linkedin) • Designers - 236
    

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17. “Thirteen (10%) of the 2014 Fortune 125 companies have
    executive-level positions or CEO support for design.
    Note that Nike’s CEO is a designer.”
    - John Maeda
    

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18. Depends on who you are.
    G E N E R A L I S T V S P E C I A L I S T ?
    

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19. “Generalists change the world; specialists perfect it”
    - Ross Floate
    

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20. P R O D U C T I D E AT I O N
    Investigate
    Involve
    Imagine
    Iterate
    Illustrate
    Interface
    Interact
    Implement
    (Research)
    (Test)
    (Map)
    (Draw)
    (Wire)
    (Visual)
    (Prototype)
    (Develop)
    

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21. I N V E S T I G AT E
    ( R E S E A R C H )
    

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22. I N V O LV E
    ( T E S T )
    

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23. I M A G I N E
    ( M A P )
    

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24. I T E R AT E
    ( D R A W )
    

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25. I L L U S T R AT E
    ( W I R E )
    

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26. I N T E R FA C E
    ( V I S U A L )
    

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27. I N T E R A C T
    ( P R O T O T Y P E )
    

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28. I M P L E M E N T
    ( D E V E L O P )
    

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29. Do it all, or don’t. Figure out what you do best, then figure out the
    business that values who you are.
    Y O U = S K I L L S + B U S I N E S S
    

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30. P R O D U C T I D E AT I O N
    Investigate
    Involve
    Imagine
    Iterate
    Illustrate
    Interface
    Interact
    Implement
    (Research)
    (Test)
    (Map)
    (Draw)
    (Wire)
    (Visual)
    (Prototype)
    (Develop)
    

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31. P R O D U C T I D E AT I O N
    Investigate
    Involve
    Imagine
    Iterate
    Illustrate
    Interface
    Interact
    Implement
    (Research)
    (Test)
    (Map)
    (Draw)
    (Wire)
    (Visual)
    (Prototype)
    (Develop)
    V I S U A L D E S I G N E R
    

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32. Investigate
    Involve
    Imagine
    Iterate
    Illustrate
    Interface
    Interact
    Implement
    (Research)
    (Test)
    (Map)
    (Draw)
    (Wire)
    (Visual)
    (Prototype)
    (Develop)
    P R O D U C T I D E AT I O N
    S T Y L E G U I D E
    

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33. Investigate
    Involve
    Imagine
    Iterate
    Illustrate
    Interface
    Interact
    Implement
    (Research)
    (Test)
    (Map)
    (Draw)
    (Wire)
    (Visual)
    (Prototype)
    (Develop)
    P R O D U C T I D E AT I O N
    D E S I G N I N T H E B R O W S E R
    

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34. # D E S I G N I N T E C H
    1. Design, Tech, Business
    2. Generalist v Specialist?
    3. You = Skills + Business
    

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35. T H A N K S
    @ B E N P E C K • @ E X P E R T I C I T Y
    

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