“Tech companies, and investors, are increasingly seeing the value of designers who know how to work with and within the constraints of the tech industry” - John Maeda
“[Silicon Valley] didn’t think a designer could build and run a company. They were straight up about it. We weren’t MBAs, we weren’t PhD students from Stanford. Being designers they thought we were people that worked for people that ran companies.” - Brian Chesky (Co-Founder of Airbnb)
“27 startups that were co-founded by designers have been acquired since 2010 by companies like Google, Facebook, Adobe, LinkedIn, Dropbox, and Yahoo” - John Maeda
“Thirteen (10%) of the 2014 Fortune 125 companies have executive-level positions or CEO support for design. Note that Nike’s CEO is a designer.” - John Maeda
P R O D U C T I D E AT I O N Investigate Involve Imagine Iterate Illustrate Interface Interact Implement (Research) (Test) (Map) (Draw) (Wire) (Visual) (Prototype) (Develop)
P R O D U C T I D E AT I O N Investigate Involve Imagine Iterate Illustrate Interface Interact Implement (Research) (Test) (Map) (Draw) (Wire) (Visual) (Prototype) (Develop)
P R O D U C T I D E AT I O N Investigate Involve Imagine Iterate Illustrate Interface Interact Implement (Research) (Test) (Map) (Draw) (Wire) (Visual) (Prototype) (Develop) V I S U A L D E S I G N E R
Investigate Involve Imagine Iterate Illustrate Interface Interact Implement (Research) (Test) (Map) (Draw) (Wire) (Visual) (Prototype) (Develop) P R O D U C T I D E AT I O N S T Y L E G U I D E
Investigate Involve Imagine Iterate Illustrate Interface Interact Implement (Research) (Test) (Map) (Draw) (Wire) (Visual) (Prototype) (Develop) P R O D U C T I D E AT I O N D E S I G N I N T H E B R O W S E R