Designing In Tech

93198dcb31b3ecf6d9afcfb34727a059?s=47 Ben Peck
April 23, 2015

Designing In Tech

93198dcb31b3ecf6d9afcfb34727a059?s=128

Ben Peck

April 23, 2015
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  1. #DesignInTech @ B E N P E C K •

    @ E X P E R T I C I T Y
  2. T H E J O Y O F H E

    L P F U L E X P E RT I S E www.experticity.com • @experticity
  3. P R O D U C T D E S

    I G N E R S , M A N A G E R S A N D M A K E R S www.frontutah.com • @frontutah
  4. # D E S I G N I N T

    E C H 1. Design, Tech, Business 2. Generalist v Specialist? 3. You = Skills + Business
  5. “Tech companies, and investors, are increasingly seeing the value of

    designers who know how to work with and within the constraints of the tech industry” - John Maeda
  6. Startup • Agency / Studio • Software (Enterprise, B2B, B2C)

    D E S I G N , T E C H , B U S I N E S S
  7. “[Silicon Valley] didn’t think a designer could build and run

    a company. They were straight up about it. We weren’t MBAs, we weren’t PhD students from Stanford. Being designers they thought we were people that worked for people that ran companies.” - Brian Chesky (Co-Founder of Airbnb)
  8. “27 startups that were co-founded by designers have been acquired

    since 2010 by companies like Google, Facebook, Adobe, LinkedIn, Dropbox, and Yahoo” - John Maeda
  9. S TA RT U P E X P E R

    T I C I T Y Private • Employees 250+ • Product Designers 4
  10. None
  11. S TA RT U P A U T H E

    N T I C J O B S Private • Employees 2 • Designers - 1
  12. Ratio for Early Stage, Design-Conscious Startups 1:4 to 1:5 Designer

    : Engineers
  13. A G E N C Y T E E H

    A N + L A X Acquired • Employees 41
  14. A G E N C Y A D A P

    T I V E PA T H Acquired • Employees 41
  15. Are design service agencies dead? I don’t know. http://www.wired.com/2014/12/disappearing-business-of-design/

  16. S O F T WA R E A D O

    B E Public • Employees 10,000+ (12,074 On Linkedin) • Designers - 236
  17. “Thirteen (10%) of the 2014 Fortune 125 companies have executive-level

    positions or CEO support for design. Note that Nike’s CEO is a designer.” - John Maeda
  18. Depends on who you are. G E N E R

    A L I S T V S P E C I A L I S T ?
  19. “Generalists change the world; specialists perfect it” - Ross Floate

  20. P R O D U C T I D E

    AT I O N Investigate Involve Imagine Iterate Illustrate Interface Interact Implement (Research) (Test) (Map) (Draw) (Wire) (Visual) (Prototype) (Develop)
  21. I N V E S T I G AT E

    ( R E S E A R C H )
  22. I N V O LV E ( T E S

    T )
  23. I M A G I N E ( M A

    P )
  24. I T E R AT E ( D R A

    W )
  25. I L L U S T R AT E (

    W I R E )
  26. I N T E R FA C E ( V

    I S U A L )
  27. I N T E R A C T ( P

    R O T O T Y P E )
  28. I M P L E M E N T (

    D E V E L O P )
  29. Do it all, or don’t. Figure out what you do

    best, then figure out the business that values who you are. Y O U = S K I L L S + B U S I N E S S
  30. P R O D U C T I D E

    AT I O N Investigate Involve Imagine Iterate Illustrate Interface Interact Implement (Research) (Test) (Map) (Draw) (Wire) (Visual) (Prototype) (Develop)
  31. P R O D U C T I D E

    AT I O N Investigate Involve Imagine Iterate Illustrate Interface Interact Implement (Research) (Test) (Map) (Draw) (Wire) (Visual) (Prototype) (Develop) V I S U A L D E S I G N E R
  32. Investigate Involve Imagine Iterate Illustrate Interface Interact Implement (Research) (Test)

    (Map) (Draw) (Wire) (Visual) (Prototype) (Develop) P R O D U C T I D E AT I O N S T Y L E G U I D E
  33. Investigate Involve Imagine Iterate Illustrate Interface Interact Implement (Research) (Test)

    (Map) (Draw) (Wire) (Visual) (Prototype) (Develop) P R O D U C T I D E AT I O N D E S I G N I N T H E B R O W S E R
  34. # D E S I G N I N T

    E C H 1. Design, Tech, Business 2. Generalist v Specialist? 3. You = Skills + Business
  35. T H A N K S @ B E N

    P E C K • @ E X P E R T I C I T Y