Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Resistance to change: strategies for presenting...

Avatar for bensauer bensauer
January 15, 2014
Design
1.1k
0

Resistance to change: strategies for presenting usability findings (UXCB13 Redux)

A loose collection of my thoughts on presenting usability findings.

Avatar for bensauer

bensauer

January 15, 2014

More Decks by bensauer

See All by bensauer
Finding your use case for voice UI
Avatar for bensauer bensauer
0
390
Voice UI: The past, future, and what now?
Avatar for bensauer bensauer
1
350
Fail fast, fail cheap, voice apps the guerrilla way - Smart Voice Summit Paris, 2018
Avatar for bensauer bensauer
0
220
Don't solve the wrong problem - Design club 2017
Avatar for bensauer bensauer
0
130
Come dialogue with me: Elmann Wall Summit 2017
Avatar for bensauer bensauer
0
220
Designing dialogue - an intro to voice design
Avatar for bensauer bensauer
0
530
Designing your first voice interface (workshop)
Avatar for bensauer bensauer
2
300
An introduction to voice design - UX Scotland
Avatar for bensauer bensauer
0
220
Designing Dialogue: An intro to voice design
Avatar for bensauer bensauer
2
340

Other Decks in Design

See All in Design
AIでデザインをつくる：基礎編
Avatar for 太田賢一 kenichiota0711
4
3.2k
設計と制作 意図を形に表す / Design and Making: Intent Made Form
Avatar for usagimaru usagimaru
3
2k
ClaudeCodeでマーケターの課題を解決する
Avatar for 太田賢一 kenichiota0711
11
14k
大企業インハウスデザイン組織における DesignOps改革の現在地 / DesignOps at Scale: Navigating Transformation in Large Enterprises
Avatar for NTT docomo Business nttcom
0
770
decksh object reference
Avatar for Anthony Starks ajstarks
2
1.7k
Drawing for Animation
Avatar for Mandalyn Teo lynteo
2
310
PAMPHLET.pdf
Avatar for M-HAND,Inc. mhand01
0
1k
JBUG大阪#9_登壇資料_引き継ぎで困らないためのBacklogWikiの整え方_ミスと属人化を防ぐために、 “次の人が動ける状態”をどう残すか
Avatar for Beeworks Marketing Design webnaut
1
190
研修担当者が一番伸びた　熊本市役所✕AI『泥臭いAI研修』のワークショップ設計について
Avatar for @Garyuten garyuten
2
440
デザインの文脈を理解する：エンジニアがデザインカンファレンスに参加して得た学びと気づき
Avatar for 蛋白（たんぱく・TANPACT） hypebeans
0
240
「余白」と「欲望」を味方につける ——AI時代のデザインエンジニアリングと「越境」の作法 #KNOTS2026
Avatar for koyaman koyaman
1
2k
test deck title
Avatar for Shota Matsuo shotamatsuo
0
1.5k

Featured

See All Featured
Impact Scores and Hybrid Strategies: The future of link building
Avatar for Tamara Novitovic tamaranovitovic
0
330
コードの90%をAIが書く世界で何が待っているのか / What awaits us in a world where 90% of the code is written by AI
Avatar for r-kagaya rkaga
62
44k
A brief & incomplete history of 
UX Design for the World Wide Web: 1989–2019
Avatar for Jason CranfordTeague jct
2
420
The Spectacular Lies of Maps
Avatar for Per Axbom axbom
PRO
1
850
Design of three-dimensional binary manipulators for pick-and-place task avoiding obstacles (IECON2024)
Avatar for konakalab konakalab
0
490
Color Theory Basics | Prateek | Gurzu
Avatar for Gurzu gurzu
0
390
[SF Ruby Conf 2025] Rails X
Avatar for Vladimir Dementyev palkan
2
1.2k
The Art of Programming - Codeland 2020
Avatar for Erika Heidi erikaheidi
57
14k
Principles of Awesome APIs and How to Build Them.
Avatar for Keavy McMinn keavy
128
18k
Public Speaking Without Barfing On Your Shoes - THAT 2023
Avatar for David Neal reverentgeek
1
460
Mind Mapping
Avatar for Hélio Medeiros helmedeiros
PRO
1
280
My Coaching Mixtape
Avatar for mlcsv mlcsv
0
170

Transcript

  1. strategies for presenting usability findings RESISTANCE TO CHANGE @bensauer UXCamp

    Redux Brighton 1/2014

  2. Ever presented results from testing and nothing changed?

  3. THE STRAIGHT SHOOTER

  4. BRITISH COMMUNICATION What we say That is a very brave

    proposal What others understand He thinks I have courage What we mean You are insane

  5. David Hume: the is–ought problem

  6. “I decree that people should be able to use heaven’s

    new checkout system just fine!”

  7. “Apple has a culture of respectful challenge” TYLER MINCEY, IPHONE

    PROJECT MANAGER

  8. FRAMING

  9. So what now?

  10. HUMOUR

  11. None

  12. INCENTIVES & MOMENTUM

  13. COGNITIVE DISSONANCE

  14. EXAMPLES

  15. TRIANGULATION