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Resistance to change: strategies for presenting...
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bensauer
January 15, 2014
Design
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1.1k
Resistance to change: strategies for presenting usability findings (UXCB13 Redux)
A loose collection of my thoughts on presenting usability findings.
bensauer
January 15, 2014
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Transcript
strategies for presenting usability findings RESISTANCE TO CHANGE @bensauer UXCamp
Redux Brighton 1/2014
Ever presented results from testing and nothing changed?
THE STRAIGHT SHOOTER
BRITISH COMMUNICATION What we say That is a very brave
proposal What others understand He thinks I have courage What we mean You are insane
David Hume: the is–ought problem
“I decree that people should be able to use heaven’s
new checkout system just fine!”
“Apple has a culture of respectful challenge” TYLER MINCEY, IPHONE
PROJECT MANAGER
FRAMING
So what now?
HUMOUR
None
INCENTIVES & MOMENTUM
COGNITIVE DISSONANCE
EXAMPLES
TRIANGULATION