Creating Your Online Store

Creating Your Online Store

How to create your online store with WooCommerce & WordPress.

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Patrick Rauland

November 21, 2015
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  1. Building an Online Store with WooCommerce by Patrick Rauland @BFTrick

    https://speakerdeck.com/bftrick/creating-your-online-store-1
  2. WooCommerce 2

  3. Source: https://trends.builtwith.com/shop/WooCommerce 3

  4. Source: https://trends.builtwith.com/shop/ 4

  5. Goal: build a store & start selling 5

  6. 6

  7. WooCommerce Features (Also Our Roadmap!) • Add to any WordPress

    site • Open source ◦ 213 themes for free on WordPress.org ▪ Including Storefront by WooThemes ◦ 1,000+ plugins for free on WordPress.org • Add products to your site • Charge shipping • Add taxes • Accept payment • Fulfil orders 7
  8. Installing Storefront 8

  9. 9

  10. 10

  11. 11

  12. Installing WooCommerce 12

  13. 13

  14. 14

  15. 15

  16. 16

  17. 17

  18. 18

  19. 19

  20. 20

  21. 21

  22. 22

  23. Adding a Product 23

  24. 24

  25. 25

  26. 26

  27. 27

  28. 28

  29. Product Features • Inventory • Dimensions (for calculating shipping costs)

    • Sale price + sale price scheduling • Up-sells & Cross-sells • Downloadable & virtual products • Variable products ◦ Sizes ◦ Colors ◦ Etc 29
  30. https://www.quora.com/GitHub/What-is-the- significance-of-the-Ship-It-squirrel 30

  31. 31

  32. Adding the Extras 32

  33. Payment 33

  34. Modern VS Traditional Gateways 34

  35. Modern Gateways • Validates & draws funds • Funds deposit

    directly into your bank account 35
  36. https://stripe.com 36

  37. http://www.woothemes.com/products/pay-with-amazon/ 37

  38. Traditional Gateways • Validates funds • Funds deposit into a

    merchant account • Merchant account deposits funds into your business bank account 38
  39. http://www.authorize.net/ 39

  40. Traditional gateways are slightly cheaper for stores making > $8,000

    a month 40
  41. Merchant accounts are a pain to setup 41

  42. Use traditional gateway if client already has a merchant account

    42
  43. http://speakinginbytes.com/ 2014/08/merchant-account/ 43

  44. Shipping 44

  45. Shipping Quotes • Get quotes from UPS, USPS, FedEx, etc.

    • Multiple rates is great for customers! • You need a lot of data from the client ◦ Exact dimensions (length, width, height, weight) for every single product ◦ Boxes ▪ Exact dimensions of boxes (inner length, inner width, inner height, outer length, outer width, outer height, weight) ▪ Or… ▪ Use predefined boxes like USPS Flat Rate Boxes • These are usually paid plugins 45
  46. USPS > UPS & FedEx 46

  47. ShipStation for Multiple Stores 47

  48. Security 48

  49. 49

  50. SSL certificates protects your users from having sensitive data stolen

    50
  51. You Need SSL If... • You’re handling credit card numbers

    on your site • If users are logging in 51
  52. A Note on Free 52

  53. • Product Manager for WooCommerce at Automattic • Live in

    Denver Colorado 53
  54. https://www.packtpub.com/web-development/woocommerce-cookbook 54

  55. https://www.packtpub.com/web-development/woocommerce-cookbook 55

  56. WooConf.com - April 6-8th in Austin TX 56

  57. Questions? @BFTrick 57