How To Build An Online Store With WooCommerce - WordCamp Miami

How To Build An Online Store With WooCommerce - WordCamp Miami

How to build an online store with WooCommerce. Originally presented at WordCamp Miami.

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Patrick Rauland

February 20, 2016
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    How to Build an Online Store with WooCommerce by Patrick

    Rauland @BFTrick https://speakerdeck.com/bftrick/how-to-build-an-online-store-with- woocommerce-wordcamp-miami
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    WooCommerce Features (Also Our Roadmap!) • Add to any WordPress

    site • Open source ◦ 246 themes for free on WordPress.org ▪ Including Storefront by WooThemes ◦ 1,000+ plugins for free on WordPress.org • Add products to your site • Charge shipping • Add taxes • Accept payment • Fulfil orders 8
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    Product Features • Inventory • Dimensions (for calculating shipping costs)

    • Sale price + sale price scheduling • Up-sells & Cross-sells • Downloadable & virtual products • Variable products ◦ Sizes ◦ Colors ◦ Etc 25
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    Traditional Gateways • Validates funds • Funds deposit into a

    merchant account • Merchant account deposits funds into your business bank account 34
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    Shipping Quotes • Get quotes from UPS, USPS, FedEx, etc.

    • Multiple rates is great for customers! • You need a lot of data from the client ◦ Exact dimensions (length, width, height, weight) for every single product ◦ Boxes ▪ Exact dimensions of boxes (inner length, inner width, inner height, outer length, outer width, outer height, weight) ▪ Or… ▪ Use predefined boxes like USPS Flat Rate Boxes • These are usually paid plugins 41
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    You Need SSL If... • You’re handling credit card numbers

    on your site • If users are logging in 47
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    Next Steps • Get more people to your site ◦

    SEO ◦ SEM • Optimize Average Order Value (AOV) ◦ Cross promote products / create bundles • Optimize Customer Lifetime Value (CLV) ◦ Newsletter Marketing 49
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