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How To Build An Online Store With WooCommerce - WordCamp Miami

How To Build An Online Store With WooCommerce - WordCamp Miami

How to build an online store with WooCommerce. Originally presented at WordCamp Miami.

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Patrick Rauland

February 20, 2016
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  1. How to Build an Online Store with WooCommerce by Patrick

    Rauland @BFTrick https://speakerdeck.com/bftrick/how-to-build-an-online-store-with- woocommerce-wordcamp-miami
  2. WooCommerce 2

  3. Source: https://trends.builtwith.com/shop/WooCommerce 3

  4. Source: https://trends.builtwith.com/shop/ 4

  5. Goal: build a store & start selling 5

  6. E-Commerce in the early 2000s 1. Launch e-commerce site 2.

    Profit 6
  7. 7

  8. WooCommerce Features (Also Our Roadmap!) • Add to any WordPress

    site • Open source ◦ 246 themes for free on WordPress.org ▪ Including Storefront by WooThemes ◦ 1,000+ plugins for free on WordPress.org • Add products to your site • Charge shipping • Add taxes • Accept payment • Fulfil orders 8
  9. Installing WooCommerce 9

  10. 10

  11. 11

  12. 12

  13. 13

  14. 14

  15. 15

  16. 16

  17. 17

  18. 18

  19. Adding a Product 19

  20. 20

  21. 21

  22. 22

  23. 23

  24. 24

  25. Product Features • Inventory • Dimensions (for calculating shipping costs)

    • Sale price + sale price scheduling • Up-sells & Cross-sells • Downloadable & virtual products • Variable products ◦ Sizes ◦ Colors ◦ Etc 25
  26. https://www.quora.com/GitHub/What-is-the- significance-of-the-Ship-It-squirrel 26

  27. 27

  28. Adding the Extras 28

  29. Payment 29

  30. Modern VS Traditional Gateways 30

  31. Modern Gateways • Validates & draws funds • Funds deposit

    directly into your bank account 31
  32. https://stripe.com 32

  33. http://www.woothemes.com/products/pay-with-amazon/ 33

  34. Traditional Gateways • Validates funds • Funds deposit into a

    merchant account • Merchant account deposits funds into your business bank account 34
  35. http://www.authorize.net/ 35

  36. Traditional gateways are slightly cheaper for stores making > $8,000

    a month 36
  37. Merchant accounts are a pain to setup 37

  38. Use traditional gateway if client already has a merchant account

    38
  39. http://speakinginbytes.com/ 2014/08/merchant-account/ 39

  40. Shipping 40

  41. Shipping Quotes • Get quotes from UPS, USPS, FedEx, etc.

    • Multiple rates is great for customers! • You need a lot of data from the client ◦ Exact dimensions (length, width, height, weight) for every single product ◦ Boxes ▪ Exact dimensions of boxes (inner length, inner width, inner height, outer length, outer width, outer height, weight) ▪ Or… ▪ Use predefined boxes like USPS Flat Rate Boxes • These are usually paid plugins 41
  42. USPS > UPS & FedEx 42

  43. ShipStation for Multiple Stores 43

  44. Security 44

  45. 45

  46. SSL certificates protects your users from having sensitive data stolen

    46
  47. You Need SSL If... • You’re handling credit card numbers

    on your site • If users are logging in 47
  48. A Note on Free 48

  49. Next Steps • Get more people to your site ◦

    SEO ◦ SEM • Optimize Average Order Value (AOV) ◦ Cross promote products / create bundles • Optimize Customer Lifetime Value (CLV) ◦ Newsletter Marketing 49
  50. • Product Manager for WooCommerce at Automattic • Live in

    Denver Colorado 50
  51. 51

  52. https://www.packtpub.com/web-development/woocommerce-cookbook 52

  53. http://www.lynda.com/WordPress-tutorials/WordPress-Ecommerce/379262-2.html 53

  54. WooConf.com - April 6-8th in Austin TX 54

  55. Questions? @BFTrick 55