Capturing Value from Big Financial Data by MARCELO SORIA-RODRÍGUEZ at Big Data Spain 2013

Cb6e6da05b5b943d2691ceefa3381cad?s=47 Big Data Spain
December 19, 2013

Capturing Value from Big Financial Data by MARCELO SORIA-RODRÍGUEZ at Big Data Spain 2013

Financial data is an underutilized asset, one that focused properly can bring new opportunities to financial institutions and third parties alike. It is critical to understand that the creation of new opportunities, or the creation of new business value, is key to the successful adoption of the current and coming crops of big data solutions.

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Big Data Spain

December 19, 2013
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    capturing value from big financial data big data spain madrid,

    movember 7th, 2013 marcelo soria-rodríguez marcelo.soria@bbva.com @msoriaro http://www.linkedin.com/in/marcelosoriarodriguez
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    12

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    15 explore à learn à convince à explore with more

    money à learn more à build exciting products/projects
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    17

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    20 Sector My customers Area What does a retailer really

    know? My customers in other sectors & areas? Non customers in other sectors & areas My customers in my sector & area? My customers in my sector? My customers in my area? Non customers in my sector? Non customers in my area? Non customers in my sector & area?
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    21 Sector My customers Area Crosselling Diversification Diversification Loyalty Expansion

    Expansion Opening hours New portfolio Offers Crosselling What does a retailer really know?
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    23 Average distance covered by Madrid customers of a given

    chain to purchase at stores of the chain
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    24 Recurrence for a given chain Distribution of recurrence vs.

    distribution of spending for each recurrence level. Recurrence for a given chain Distribution of recurrence
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    28 world 2011-2012 spending in Madrid by nationality Download tourism

    report for Madrid here: http://bit.ly/1bKPwtS
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    29 country Watch the Easter 2011 financial transactions in Spain

    video at: http://www.youtube.com/watch?v=Zel6wych9p0 country
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    Madrid, Gay Pride Increase 2012 vs. 2011 13,8% -0,8% 9,1%

    3,7% 9,8% 4,01% 23,62% 19,48% Increase in 2011 vs .control week in 2011 # stores comparison week 2011 event week 2011 event week 2012
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