Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Capturing Value from Big Financial Data by MARCELO SORIA-RODRÍGUEZ at Big Data Spain 2013

Cb6e6da05b5b943d2691ceefa3381cad?s=47 Big Data Spain
December 19, 2013

Capturing Value from Big Financial Data by MARCELO SORIA-RODRÍGUEZ at Big Data Spain 2013

Financial data is an underutilized asset, one that focused properly can bring new opportunities to financial institutions and third parties alike. It is critical to understand that the creation of new opportunities, or the creation of new business value, is key to the successful adoption of the current and coming crops of big data solutions.

Cb6e6da05b5b943d2691ceefa3381cad?s=128

Big Data Spain

December 19, 2013
Tweet

Transcript

  1. Capturing Value from Big Financial Data Marcelo Soria-Rodríguez

  2. capturing value from big financial data big data spain madrid,

    movember 7th, 2013 marcelo soria-rodríguez marcelo.soria@bbva.com @msoriaro http://www.linkedin.com/in/marcelosoriarodriguez
  3. 2 this is not a talk about big data

  4. 3 neural networks pattern recognition machine learning text mining emotion

    detection…
  5. 4 (it’s a brain)

  6. 5 (foto de Lyne y Manuel) maximize biological value

  7. 6 extract the right value from data value

  8. 7 data? where’s the data I care about?

  9. 8 life is data

  10. 9 0 1 1 0 0 1 1 1 0

    0 1 1 1 1 1 0 0 1 1 1 0 1 1 1 0 1 1 0 0 1 0 0 1 0 0 1 1 1 0 1 1 0 0 1 0 1 0 0 1 1 1 1 1 0 0 1 1 1 0 1 1 1 0 1 1 0 0 1 0 0 1 0 0 1 1 1 1 1 0 0 1 1 1 0 1 1 1 0 1 1 0 0 1 0 0 1 0 0 1 1 1 0 1 1 1 0 0 1 1 1 1 1 0 0 1 1 1 0 1 1 0 0 1 0 0 1 0 1 1 1 0 0 1 1 1 0 0 1
  11. 10 0 1 1 0 0 1 0 1 0

    0 1 1 1 1 1 0 0 1 1 1 0 1 1 1 0 0 1 0 0 1
  12. 11 26M transactions / day

  13. 12

  14. 13 how should I do this?

  15. 14 start small

  16. 15 explore à learn à convince à explore with more

    money à learn more à build exciting products/projects
  17. 16 credit access

  18. 17

  19. 18 15% 40%

  20. retail

  21. 20 Sector My customers Area What does a retailer really

    know? My customers in other sectors & areas? Non customers in other sectors & areas My customers in my sector & area? My customers in my sector? My customers in my area? Non customers in my sector? Non customers in my area? Non customers in my sector & area?
  22. 21 Sector My customers Area Crosselling Diversification Diversification Loyalty Expansion

    Expansion Opening hours New portfolio Offers Crosselling What does a retailer really know?
  23. 22 some early explorations…

  24. 23 Average distance covered by Madrid customers of a given

    chain to purchase at stores of the chain
  25. 24 Recurrence for a given chain Distribution of recurrence vs.

    distribution of spending for each recurrence level. Recurrence for a given chain Distribution of recurrence
  26. 25 Market share for a given chain by purchase zip

    code.
  27. 26 … that drive exciting products (we’re building products based

    on all this!)
  28. urban data services

  29. 28 world 2011-2012 spending in Madrid by nationality Download tourism

    report for Madrid here: http://bit.ly/1bKPwtS
  30. 29 country Watch the Easter 2011 financial transactions in Spain

    video at: http://www.youtube.com/watch?v=Zel6wych9p0 country
  31. region

  32. neighbourhood Madrid, Gay Pride festivities

  33. Madrid, Gay Pride Increase 2012 vs. 2011 13,8% -0,8% 9,1%

    3,7% 9,8% 4,01% 23,62% 19,48% Increase in 2011 vs .control week in 2011 # stores comparison week 2011 event week 2011 event week 2012
  34. 33 number of transactions per street, event week Madrid Gay

    Pride street
  35. 34 comparison with control week (number of transactions) Madrid Gay

    Pride street
  36. 35 open?

  37. 36 open? what if we become a platform?

  38. 37 open [data API] :-) open challenge: datathon! à (visit

    room 8 at 5pm today!)
  39. thanks! marcelo soria-rodríguez marcelo.soria@bbva.com @msoriaro http://www.linkedin.com/in/marcelosoriarodriguez

  40. None