Does your website play nicely with social media?

The relationship between your website and social media channels is like a tragic love story. Social media is deeply in love with your website and is constantly telling the world they should visit. However, your website seems to care little in return. While social media promotes your site, the site does nothing but display a couple of 'like this' or 'tweet that' icons. User experience does not start and end with your site. It encompasses the entire online experience (and beyond). It is therefore important that your website plays nicely with social media so that users move seamlessly between the two. In this talk Paul shares ways that social media can become deeply embedded into your website rather than exist as a separate entity.

Transcript

1. PLAY NICE PAUL BOAG @BOAGWORLD DOES YOUR SITE WITH SOCIAL MEDIA?
3. WAY BEYOND USER EXPERIENCE GOES THE WEBSITE
4. IS USER EXPERIENCE SOCIAL MEDIA
5. DAMAGES IGNORING SOCIAL MEDIA USER EXPERIENCE
6. A BETTER EXPERIENCE
7. A BETTER EXPERIENCE
8. SOCIAL MEDIA IS ABOUT MORE THAN DRIVING TRAFFIC
9. HUB OUR SITES SHOULD BE A MOVING USERS SEAMLESSLY BETWEEN CHANNELS
10. MOVE BEYOND WE NEED TO SOCIAL MEDIA ICONS
11. WHO WOULD SHARE THIS? WHY WOULD THEIR FRIENDS BE INTERESTED?
12. Only 1% of the 560 million city residents living in China are breathing air that would be considered safe according to EU guidelines Tweet this Tweet this shocking fact Join 3 of your friends in tweeting this.
13. CRY WOLF DON’T
14. TELL USERS WHAT TO SHARE AND HOW TO SHARE IT
15. Follow us YOU CAN DO BETTER
16. I’M BUYING A LAPTOP, STOP DISTRACTING ME
17. I’VE BOUGHT A LAPTOP, NOW WHAT?
18. SOCIAL MEDIA SHOULD INTEGRATE INTO THE USERS WORKFLOW
19. Follow us For great advice on how to get the most out of your new laptop, follow us on Twitter
20. PEOPLE BUILD COMMUNITY WITH PEOPLE, NOT BRANDS
21. CALLS TO FOLLOW SHOULD NOT DISTRACT*, BE PLACED APPROPRIATELY, GIVE A REASON TO FOLLOW & BE PERSONAL. *FROM USER TASKS OR PRIMARY BUSINESS OBJECTIVES
22. VALUABLE CONTENT SOCIAL MEDIA CAN ADD
23. Something as powerful, fashionable and reliable as the Samsung R540 shouldn’t be so affordable. But it is. Designed to enhance your unique sense of style with a subtle hairline external pattern in a sophisticated Dark Brown hue, with a complimentary interior... blah, blah, blah. Brought one for the wife, it is absolutely superb. We checked all the laptops available and found that for value for money it had all the features we were looking for. Especially fast wifi as we run all the pc's etc in the house wireless.
24. “Bought the new Samsung R540 laptop today. Over the moon with it.”
27. #TWITTER, #FACEBOOK, #YOUTUBE, #FLICKR
29. SOCIAL MEDIA CAN ENCOURAGE USERS TO TAKE ACTION
30. PRESSURE SOCIAL
31. Bob has raised £6000 by running 15 miles. Can you do better? Sign up now
32. Steve Fry follows us on Twitter. Why don't you too? Follow us
33. BARRIERS REMOVE
36. SOCIAL BY DESIGN WE NEED TO BUILD SITES THAT ARE
37. BUILD FOR PEOPLE
38. NO MAN IS AN ISLAND JOHN DONNE
39. BUY A CAR, PICK OUT CLOTHES, HOW TO RAISE OUR CHILDREN, HOLIDAY DESTINATIONS, WHERE TO LIVE, WHAT WINE TO DRINK, WHERE TO EAT...
40. BUILD AROUND USER SOCIAL INTERACTION NOT AROUND OUR CONTENT
41. UNIFY THE CONVERSATION
42. BOLT ON BOAGWORLD A CASE STUDY IN FAILURE
43. DRIVEN BY TECHNOLOGY NOT PEOPLE
44. TWEET. POST TO MY FACEBOOK PAGE. COMMENT ON BLOG. PARTICIPATE IN FORUM. RESPOND TO AUDIO MESSAGES
45. FRAGMENTED CONVERSATIONS
46. WHAT IF WE DESIGN IN SOCIAL FROM THE START?
47. PERSONAL SOCIAL BY DESIGN IS
48. Three of your friends liked this page
49. Brought one for the wife, it is absolutely superb. We checked all the laptops available and found that for value for money it had all the features we were looking for. Especially fast wifi as we run all the pc's etc in the house wireless. Review written by John
50. Your friend John has raised £6000 by running 15 miles. Can you do better? Challenge John
52. SOCIAL MEDIA IS A USER EXPERIENCE ISSUE WE HAVE TO DO BETTER THAN SLAPPING ON SOME SOCIAL MEDIA ICONS WE NEED TO DESIGN FOR SOCIAL FROM THE BEGINNING
53. THANKS PAUL BOAG @BOAGWORLD