Bootstrapping your brand

A presentation for the fall'15 batch of the Startup Sauna Accelerator Program. Speaker Lukas Jakob Hafner.

Link for the video: https://www.youtube.com/watch?v=2YBtspm8j8M
Sources:
Name generator: http://www.naminum.com
Email marketing: http://mailchimp.com
Websites: http://wordpress.org
Websites: http://squarespace.com
Evolution of logos: http://www.startuptimelines.org
GitHub: https://pages.github.com
Blogging: https://medium.com
Blogging: http://tumblr.com
Social media management: https://buffer.com
High quality stock images: http://unsplash.com
Online store: https://www.shopify.com
Measure your actions on Google Analytics: http://www.google.com/analytics/
Fonts: https://www.google.com/fonts/
Fonts: https://edgewebfonts.adobe.com/fonts
Colours: http://paletton.com
More about booncon PIXELS: http://pixels.fi & http://boonconic.com

Transcript

1. @saftsaak Bootstrapping your brand The do’s and don’ts for startups. Startup Sauna Fall’15 Program | 16.10.2015
2. @saftsaak Lukas Jakob Hafner Follow me @saftsaak and check out our work at pixels.fi
3. @saftsaak Why your brand is more than a logo.
4. @saftsaak https://www.youtube.com/watch?v=2YBtspm8j8M
5. @saftsaak B2B vs. B2C Strong visual brand vs. strong feelings
6. @saftsaak
7. @saftsaak
8. @saftsaak
9. @saftsaak
10. @saftsaak Your brand is not defined by you alone Remember customer touch points, care about UX & CX
11. @saftsaak How to create and grow your brand?
12. @saftsaak Pick what feels good to you Be true to yourself, in the end that is why you have started your own company
13. @saftsaak
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15. @saftsaak Be coherent Your brand stems from inside, it is reflected from the outside.
16. @saftsaak December 21, 2012 January 04, 2011 April 26, 2015
17. @saftsaak April 30, 2012 March 06, 2008 April 20, 2015
18. @saftsaak April 30, 2012 March 19, 2000 April 20, 2015
19. @saftsaak Remember to stay honest Especially when you experience negative opinions about your brand
20. @saftsaak Which shortcuts can I take and which should I avoid?
21. @saftsaak
22. @saftsaak How to build a better pitch deck Small details can make all the difference
23. @saftsaak
24. @saftsaak
25. @saftsaak
26. @saftsaak Karl Marx “Surround yourself with people who make you happy. People who make you laugh, who help you when you’re in need. People who genuinely care. They are the ones worth keeping in your life. Everyone else is just passing through.”
27. @saftsaak How to invest your money best And what to do if there isn’t much money
28. @saftsaak Measure success, don’t overthink what you do Solve one problem at a time
29. @saftsaak Get in touch @boonconPIXELS @booncon booncon pixels.fi
30. @saftsaak Pictures taken from: http://www.suunto.com/fi-FI/Urheilukellokokoelmat/Suunto-Connected-Family-with-Ambit3/ http://www.reebok.fi http://www.coca-cola.fi https://unsplash.com/ http://nos.twnsnd.co/image/130753717231 http://www.lifeofpix.com/gallery/clouds-2/ http://barnimages.com/a-hand-touching-a-tree/ http://www.sitebuilderreport.com/stock-up/3474/ http://wikipedia.org http://connery.dk/image/box/223711/1290/10000.jpg?oversize=1 http://www.bitrebels.com/wp-content/uploads/2012/11/branding-fails-famous-logos-8.jpg http://www.splitshire.com/blue-volkswagen/ http://paletton.com/#uid=51P0h0k-lpDLIwEFysQvymGu7jL http://www.startuptimelines.org/startup-timelines https://www.anthedesign.fr/w2015/wp-content/uploads/2014/04/déclinaisons-coca-cola.jpg http://ic.pics.livejournal.com/taladnotebe/16120575/4950/4950_900.jpg http://www.brandingmagazine.com/wp-content/uploads/2014/09/Reebok-Forever-Camilla_ENG.jpg http://www.fastcodesign.com/3027567/how-reeboks-crossfit-logo-took-over-the-mothership#2 http://jaymantri.com/post/97277824128/download