Presentation given at Pubcon Florida 2019
Conversion Tips forService Area BusinessesPresented by:Brandon Schmidt
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Service Area BusinessesWant to Make Money!
How do you build trust online?
Photos & Videos
*Real* Images
Stock images are the worst
Provide Context
Video
About & Team Pages
Team Pages
Company Values
Service Area
Trust Symbols
Who You Work With
Case Studies
Social Proof
Social Proof• Expert Social Proof• Celebrity Social Proof• User Social Proof• Wisdom of the Crowd• Wisdom of Your Friendshttps://techcrunch.com/2011/11/27/social-proof-why-people-like-to-follow-the-crowd/
Main Navigation
Calls to Action
Forms
Too Long Form
Customers Seeing a Long Form
Engagement
Further Resources
Google’s UX Guide for Lead Gen: bit.ly/UXLeadGenNielsen Norman Group: nngroup.comCXL Blog: conversionxl.com/blog
Thank You!Brandon SchmidtDirector of Digital StrategyYDOP Internet Marketing@brandonschmidt[email protected]