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Conversion Tips for Service Area Businesses (Pu...

Avatar for Brandon Schmidt Brandon Schmidt
March 12, 2019
Marketing & SEO
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Conversion Tips for Service Area Businesses (Pubcon Florida 2019)

Presentation given at Pubcon Florida 2019

Avatar for Brandon Schmidt

Brandon Schmidt

March 12, 2019
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Transcript

  1. Conversion Tips for Service Area Businesses Presented by: Brandon Schmidt

  2. Service Area Businesses Want to Make Money!

  3. None

  4. How do you build trust online?

  5. Photos & Videos

  6. *Real* Images

  7. None

  8. Stock images are the worst

  9. None

  10. Provide Context

  11. Video

  12. None
  13. None
  14. None

  15. About & Team Pages

  16. None

  17. Team Pages

  18. Company Values

  19. None
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  22. Service Area

  23. None
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  26. Trust Symbols

  27. None
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  33. Who You Work With

  34. None

  35. Case Studies

  36. None
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  38. None
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  40. Social Proof

  41. Social Proof • Expert Social Proof • Celebrity Social Proof

    • User Social Proof • Wisdom of the Crowd • Wisdom of Your Friends https://techcrunch.com/2011/11/27/social-proof-why-people-like-to-follow-the-crowd/
  42. None
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  50. Main Navigation

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  63. Calls to Action

  64. None
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  70. Forms

  71. None

  72. Too Long Form

  73. Customers Seeing a Long Form

  74. None
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  77. Engagement

  78. None
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  88. Further Resources

  89. Google’s UX Guide for Lead Gen: bit.ly/UXLeadGen Nielsen Norman Group:

    nngroup.com CXL Blog: conversionxl.com/blog

  90. Thank You! Brandon Schmidt Director of Digital Strategy YDOP Internet

    Marketing @brandonschmidt [email protected]