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Conversion Tips for Service Area Businesses (Pu...
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Brandon Schmidt
March 12, 2019
Marketing & SEO
0
16
Conversion Tips for Service Area Businesses (Pubcon Florida 2019)
Presentation given at Pubcon Florida 2019
Brandon Schmidt
March 12, 2019
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Transcript
Conversion Tips for Service Area Businesses Presented by: Brandon Schmidt
Service Area Businesses Want to Make Money!
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How do you build trust online?
Photos & Videos
*Real* Images
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Stock images are the worst
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Provide Context
Video
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About & Team Pages
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Team Pages
Company Values
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Service Area
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Trust Symbols
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Who You Work With
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Case Studies
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Social Proof
Social Proof • Expert Social Proof • Celebrity Social Proof
• User Social Proof • Wisdom of the Crowd • Wisdom of Your Friends https://techcrunch.com/2011/11/27/social-proof-why-people-like-to-follow-the-crowd/
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Main Navigation
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Calls to Action
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Forms
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Too Long Form
Customers Seeing a Long Form
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Engagement
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Further Resources
Google’s UX Guide for Lead Gen: bit.ly/UXLeadGen Nielsen Norman Group:
nngroup.com CXL Blog: conversionxl.com/blog
Thank You! Brandon Schmidt Director of Digital Strategy YDOP Internet
Marketing @brandonschmidt brandon@ydop.com