Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Conversion Tips for Service Area Businesses (Pu...
Search
Brandon Schmidt
March 12, 2019
Marketing & SEO
0
23
Conversion Tips for Service Area Businesses (Pubcon Florida 2019)
Presentation given at Pubcon Florida 2019
Brandon Schmidt
March 12, 2019
Tweet
Share
More Decks by Brandon Schmidt
See All by Brandon Schmidt
Getting the Most Out of Google - Without Spending a Dime (ABHE 2023)
brandonschmidt
0
73
How to Avoid the 5 Mistakes Contractors Make with Their Online Reputation (IBS 2023)
brandonschmidt
0
27
Building a Digital Marketing Plan (Green & Growin 2023)
brandonschmidt
0
51
Getting Your Online Marketing Right in 2023 (PSP Expo 2022)
brandonschmidt
0
35
Creating Killer Location Finder Pages (LocalU Advanced - November 2022)
brandonschmidt
0
32
Secrets to a Successful Dealer Network (Shed Builder Expo 2022)
brandonschmidt
0
28
There are No Second Chances at First Impressions (HighEdWeb 2022 Analytics Summit)
brandonschmidt
0
28
Getting Your Online Marketing Right in 2022 (NKBA Webinar)
brandonschmidt
0
18
Landing Page Optimization for Local (Pubcon Local 2021)
brandonschmidt
0
32
Other Decks in Marketing & SEO
See All in Marketing & SEO
Manchester DM - How eCommerce Faceted Navigation can either Supercharge or Sabotage SEO
chrisleverseo
0
110
Evidence-Based Management in SEO: Improving Value Delivery Under Uncertainty
rubenremy
0
250
Site Migrations for News Publishers
badams
1
260
Search Marketing Connect - SXO: Cos’è la Search Experience Optimization? - #SMConnect
sarafernandezseo
0
100
Does Structured Data Markup influence EEAT?
jarnovandriel
2
950
Tactics vs strategy: why SEO’s shouldn’t focus on industries
petervz
0
250
International SEO Forecasting - How to Determine the Investment Needed and the Potential Returns When Entering New Markets (James Brockbank, International Search Summit 2024)
brockbankjames
PRO
0
870
Smarter Search Strategies: Diversifying Ad Platforms in the Age of AI
yourppcdoc
1
130
Crafting winning internal linking strategies
smp_seo
1
450
Туризм Івано-Франківської області'2024
iftourism
0
200
Exploring the relationship between traditional SERPs and Gen AI search
raygrieselhuber
PRO
2
1.4k
Winning at Ecommerce SEO Now And Trends to Watch
aleyda
1
750
Featured
See All Featured
Side Projects
sachag
455
42k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
morganepeng
130
19k
Fashionably flexible responsive web design (full day workshop)
malarkey
407
66k
Why You Should Never Use an ORM
jnunemaker
PRO
57
9.4k
Intergalactic Javascript Robots from Outer Space
tanoku
271
27k
Docker and Python
trallard
44
3.4k
Typedesign – Prime Four
hannesfritz
42
2.7k
How STYLIGHT went responsive
nonsquared
100
5.6k
Producing Creativity
orderedlist
PRO
346
40k
The Illustrated Children's Guide to Kubernetes
chrisshort
48
50k
Site-Speed That Sticks
csswizardry
10
660
Build your cross-platform service in a week with App Engine
jlugia
231
18k
Transcript
Conversion Tips for Service Area Businesses Presented by: Brandon Schmidt
Service Area Businesses Want to Make Money!
None
How do you build trust online?
Photos & Videos
*Real* Images
None
Stock images are the worst
None
Provide Context
Video
None
None
None
About & Team Pages
None
Team Pages
Company Values
None
None
None
Service Area
None
None
None
Trust Symbols
None
None
None
None
None
None
Who You Work With
None
Case Studies
None
None
None
None
Social Proof
Social Proof • Expert Social Proof • Celebrity Social Proof
• User Social Proof • Wisdom of the Crowd • Wisdom of Your Friends https://techcrunch.com/2011/11/27/social-proof-why-people-like-to-follow-the-crowd/
None
None
None
None
None
None
None
None
Main Navigation
None
None
None
None
None
None
None
None
None
None
None
None
Calls to Action
None
None
None
None
None
None
Forms
None
Too Long Form
Customers Seeing a Long Form
None
None
None
Engagement
None
None
None
None
None
None
None
None
None
None
Further Resources
Google’s UX Guide for Lead Gen: bit.ly/UXLeadGen Nielsen Norman Group:
nngroup.com CXL Blog: conversionxl.com/blog
Thank You! Brandon Schmidt Director of Digital Strategy YDOP Internet
Marketing @brandonschmidt
[email protected]