Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Conversion Tips for Service Area Businesses (Pu...

Brandon Schmidt
March 12, 2019
Marketing & SEO
0
14

Conversion Tips for Service Area Businesses (Pubcon Florida 2019)

Presentation given at Pubcon Florida 2019

Brandon Schmidt

March 12, 2019
Tweet

More Decks by Brandon Schmidt

See All by Brandon Schmidt
Getting the Most Out of Google - Without Spending a Dime (ABHE 2023)
brandonschmidt
0
67
How to Avoid the 5 Mistakes Contractors Make with Their Online Reputation (IBS 2023)
brandonschmidt
0
16
Building a Digital Marketing Plan (Green & Growin 2023)
brandonschmidt
0
41
Getting Your Online Marketing Right in 2023 (PSP Expo 2022)
brandonschmidt
0
25
Creating Killer Location Finder Pages (LocalU Advanced - November 2022)
brandonschmidt
0
25
Secrets to a Successful Dealer Network (Shed Builder Expo 2022)
brandonschmidt
0
21
There are No Second Chances at First Impressions (HighEdWeb 2022 Analytics Summit)
brandonschmidt
0
24
Getting Your Online Marketing Right in 2022 (NKBA Webinar)
brandonschmidt
0
12
Landing Page Optimization for Local (Pubcon Local 2021)
brandonschmidt
0
26

Other Decks in Marketing & SEO

See All in Marketing & SEO
SNS運用支援サービス ”リベラバ” 実績（出光興産様）
ln0721
1
910
The Impact of AI in SEO - AI Overviews June 2024 Edition
aleyda
5
560
The Keys to Optimize your Travel Content to Maximize SEO Success #TBEXPuertoRico #TBEX
aleyda
1
230
Tips avanzados para optimizar tus fichas de producto
rocioseo
0
430
¿Por qué pensar en SEO?: Creando el once ideal en una redacción
clarasoteras
0
200
MIXI における技術広報とその役割
mixi_engineers
PRO
2
290
RでPSM分析
bob3bob3
1
200
Tactics vs strategy: why SEO’s shouldn’t focus on industries
petervz
0
120
Perfekte Prompts für ChatGPT & Co.: Wie du KI-Tools optimal nutzt
kaispriestersbach
0
110
Retiring and removing content at scale
wk252
4
360
Encraft ライブ配信ハンドブック
kworkdev
PRO
0
190
Audience-centric planning and creative personas: a strategic approach to relevancy
sophiecoley
0
520

Featured

See All Featured
Keith and Marios Guide to Fast Websites
keithpitt
410
22k
StorybookのUI Testing Handbookを読んだ
zakiyama
27
5.3k
ピンチをチャンスに：未来をつくるプロダクトロードマップ #pmconf2020
aki_iinuma
111
49k
Java REST API Framework Comparison - PWX 2021
mraible
28
8.3k
YesSQL, Process and Tooling at Scale
rocio
169
14k
The Myth of the Modular Monolith - Day 2 Keynote - Rails World 2024
eileencodes
17
2.3k
Adopting Sorbet at Scale
ufuk
73
9.1k
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
8
1.2k
Testing 201, or: Great Expectations
jmmastey
40
7.1k
Why Our Code Smells
bkeepers
PRO
335
57k
Six Lessons from altMBA
skipperchong
27
3.5k
The Web Performance Landscape in 2024 [PerfNow 2024]
tammyeverts
2
290

Transcript

  1. Conversion Tips for Service Area Businesses Presented by: Brandon Schmidt

  2. Service Area Businesses Want to Make Money!

  3. None

  4. How do you build trust online?

  5. Photos & Videos

  6. *Real* Images

  7. None

  8. Stock images are the worst

  9. None

  10. Provide Context

  11. Video

  12. None
  13. None
  14. None

  15. About & Team Pages

  16. None

  17. Team Pages

  18. Company Values

  19. None
  20. None
  21. None

  22. Service Area

  23. None
  24. None
  25. None

  26. Trust Symbols

  27. None
  28. None
  29. None
  30. None
  31. None
  32. None

  33. Who You Work With

  34. None

  35. Case Studies

  36. None
  37. None
  38. None
  39. None

  40. Social Proof

  41. Social Proof • Expert Social Proof • Celebrity Social Proof

    • User Social Proof • Wisdom of the Crowd • Wisdom of Your Friends https://techcrunch.com/2011/11/27/social-proof-why-people-like-to-follow-the-crowd/
  42. None
  43. None
  44. None
  45. None
  46. None
  47. None
  48. None
  49. None

  50. Main Navigation

  51. None
  52. None
  53. None
  54. None
  55. None
  56. None
  57. None
  58. None
  59. None
  60. None
  61. None
  62. None

  63. Calls to Action

  64. None
  65. None
  66. None
  67. None
  68. None
  69. None

  70. Forms

  71. None

  72. Too Long Form

  73. Customers Seeing a Long Form

  74. None
  75. None
  76. None

  77. Engagement

  78. None
  79. None
  80. None
  81. None
  82. None
  83. None
  84. None
  85. None
  86. None
  87. None

  88. Further Resources

  89. Google’s UX Guide for Lead Gen: bit.ly/UXLeadGen Nielsen Norman Group:

    nngroup.com CXL Blog: conversionxl.com/blog

  90. Thank You! Brandon Schmidt Director of Digital Strategy YDOP Internet

    Marketing @brandonschmidt [email protected]