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Conversion Tips for Service Area Businesses (Pubcon Florida 2019)

Brandon Schmidt
March 12, 2019
Marketing & SEO
0
8

Conversion Tips for Service Area Businesses (Pubcon Florida 2019)

Presentation given at Pubcon Florida 2019

Brandon Schmidt

March 12, 2019
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Transcript

  1. Conversion Tips for
    Service Area Businesses
    Presented by:
    Brandon Schmidt

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  2. Service Area Businesses
    Want to Make Money!

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  3. View Slide

  4. How do you build trust online?

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  5. Photos & Videos

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  6. *Real* Images

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  7. View Slide

  8. Stock images are the worst

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  10. Provide Context

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  11. Video

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  15. About & Team Pages

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  16. View Slide

  17. Team Pages

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  18. Company Values

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  22. Service Area

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  26. Trust Symbols

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  33. Who You Work With

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  35. Case Studies

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  40. Social Proof

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  41. Social Proof
    • Expert Social Proof
    • Celebrity Social Proof
    • User Social Proof
    • Wisdom of the Crowd
    • Wisdom of Your Friends
    https://techcrunch.com/2011/11/27/social-proof-why-people-like-to-follow-the-crowd/

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  50. Main Navigation

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  63. Calls to Action

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  70. Forms

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  71. View Slide

  72. Too Long Form

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  73. Customers Seeing a Long Form

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  74. View Slide

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  76. View Slide

  77. Engagement

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  88. Further Resources

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  89. Google’s UX Guide for Lead Gen: bit.ly/UXLeadGen
    Nielsen Norman Group: nngroup.com
    CXL Blog: conversionxl.com/blog

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  90. Thank You!
    Brandon Schmidt
    Director of Digital Strategy
    YDOP Internet Marketing
    @brandonschmidt
    [email protected]

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