Happy Cog @ AIGA Central PA

C51b39fa3c79ccb99dcb8a076bc98287?s=47 Brian Warren
December 09, 2011

Happy Cog @ AIGA Central PA

On November 17, 2011, Happy Cog gave a talk at AIGA Central PA about pain points in process. The presenters were:

Brian Warren, Senior Designer
Chris Cashdollar, Creative Director
Kevin Hoffman, Experience Director
Dave DeRuchie, Project Management Director

Huge thanks to AIGA Central PA for hosting us. It was a lot of fun!

C51b39fa3c79ccb99dcb8a076bc98287?s=128

Brian Warren

December 09, 2011
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Transcript

  1. Pain Points in the Design Process TELL ME WHERE IT

    HURTS
  2. SERIOUSLY, WHO IS HAPPY COG?

  3. None
  4. PROJECT DEFINITION & IA GRAPHIC DESIGN FRONT-END DEVELOPMENT BACK-END DEVELOPMENT

  5. PROJECT DEFINITION & IA GRAPHIC DESIGN FRONT-END DEVELOPMENT BACK-END DEVELOPMENT

  6. PROJECT DEFINITION & IA GRAPHIC DESIGN FRONT-END DEVELOPMENT BACK-END DEVELOPMENT

  7. PROJECT DEFINITION & IA GRAPHIC DESIGN FRONT-END DEVELOPMENT BACK-END DEVELOPMENT

  8. PROJECT DEFINITION & IA GRAPHIC DESIGN FRONT-END DEVELOPMENT BACK-END DEVELOPMENT

  9. PROJECT DEFINITION & IA GRAPHIC DESIGN FRONT-END DEVELOPMENT BACK-END DEVELOPMENT

  10. None
  11. None
  12. None
  13. None
  14. WHAT ARE PAIN POINTS? When the process breaks down

  15. ‣ Not dogmatic, but informed ‣ Develop tools to address

    pain points ‣ Iterative & collaborative ‣ It will never be done; there will never be a final version HAPPY COG & PROCESS
  16. COGNITION.HAPPYCOG.COM

  17. None
  18. WE CAN’T DESIGN IT ALL CAN WE SHARE DESIGN? APPROVALS

    DON’T COME EASILY MEETINGS PREVENT DESIGN WORK CLIENTS DON’T UNDERSTAND WIREFRAMES WE AREN’T FINISHING THE PROJECT BTW, WE ALSO WANT MOBILE DESIGN ≠ CODE BAD WEB TYPOGRAPHY NOT ENOUGH TIME OR MONEY THE CLIENT IS DETACHED SCOPE CREEP
  19. PAIN POINT 1 THE CLIENT IS DETACHED “(Crickets.)”

  20. How do projects begin?

  21. ‣ Communication ‣ Collaboration ‣ Understand-ation WHAT MAKES A PROJECT

    SUCCESSFUL? Practiced by both customer & vendor!
  22. ‣ Mis-communication (or none) ‣ Working in a vacuum (not

    literally, that would suck!) ‣ Mis-understand-ation WHAT MAKES A PROJECT FAIL?
  23. Is your customer detached? Detached customers have sincere interest in

    your project, but they don’t make it a priority.
  24. ‣ Case Study: Project X ‣ Hold the customer accountable

    ‣ Reiterate your expectations ‣ Find a solution, together GET RE- ATTACHED!
  25. ‣ Define your expectations at project start ‣ Establish project

    roles & accountability ‣ Use active voice in verbal & written communication AVOID DETACHMENT
  26. Q&A A NOTE OF

  27. PAIN POINT 2 BTW, WE ALSO WANT MOBILE “And can

    you throw in a side of Native App?”
  28. RESPONSIVE WEB DESIGN

  29. None
  30. ...OR YOU COULD DO NOTHING

  31. SIRI, CAN YOU MAKE THE SITE MOBILE- FRIENDLY?” “

  32. SINGLE SHOT, ADAPTIVE LAYOUT

  33. ‣ Targeted to specific screen size(s) ‣ Fixed, not fluid

    ‣ Fairly quick to implement ADAPTIVE
  34. Q&A A NOTE OF

  35. PAIN POINT 3 CLIENTS DON’T UNDERSTAND WIREFRAMES “Are these the

    fonts we’re using?”
  36. Practice neutrality

  37. What is a wireframe? Wireframes provide a presentation of the

    hierarchy of items present on the page, and an overview of what will and won't have persistence throughout the site, when it will persist, and why. Wireframes are not meant to provide any strict guidelines for visual design, and a visual designer will significantly deviate from the visual appearance and layout when executing them.
  38. Logo/branding (link to home page) Suggested topic Search Welcome to

    Georgetown University About | Academics | Admissions & Financial Aid | Campus Life | Research | News Events Calendar | Faculty & Office Directory | Maps & Directions | Latest Sports Scores Plan a Visit | Make a Gift | Contact Us | Work For Us Our Schools Topic Title Topic statement would go here. Topic statement would go here. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Full Length Story Title Topic Title Topic Title Topic Title Topic Title hierarchy persistence not visual design +
  39. Logo/branding (link to home page) Suggested topic Search Welcome to

    Georgetown University About | Academics | Admissions & Financial Aid | Campus Life | Research | News Events Calendar | Faculty & Office Directory | Maps & Directions | Latest Sports Scores Plan a Visit | Make a Gift | Contact Us | Work For Us Our Schools Topic Title Topic statement would go here. Topic statement would go here. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Full Length Story Title Topic Title Topic Title Topic Title Topic Title WIREFRAME Look, there’s one right there!
  40. Logo/branding (link to home page) Suggested topic Search Welcome to

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  42. None
  43. None
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  49. [Entry Headline] by [name] [day, date at time] Lorem ipsum

    dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Discuss (#Comments) [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Read Comments (#Comments) [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum non justo. Suspendisse scelerisque facilisis dolor. Quisque pretium volutpat nisi. Quisque mauris dolor, consectetur nec, dignissim ultrices, porta ut, velit. Mauris pellentesque feugiat lacus. Praesent bibendum dui id diam. Morbi sem ipsum, gravida vel, feugiat sed, tincidunt volutpat, mi. Duis a magna. Suspendisse nisl tortor, accumsan eu, pellentesque nec, molestie id, nunc. In hac habitasse platea dictumst. Vestibulum purus augue, fringilla eu, ultricies id, varius sit amet, tellus. Aliquam blandit lectus sed lorem. (##) (##) ShareThis Recommend Report I'm Done Reading Discuss (#Comments) + Add Tag Tag(s): [Tag] | [Tag] | [Tag] | [Tag] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Discuss (#Comments) [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore Favorite Favorite Discuss (#Comments) [Permalink] [Permalink] [Permalink] [Permalink] [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Discuss (#Comments) Favorite Rescue 2 1 8 2b 2a 9 5 1a 1b 3 3a 6 7 4 6a Home Page Diary Entries Provides the ability to read and interact with today's featured diary entries on the Daily Kos home page (without leaving the page). Additional functionality for users based on role. Entry Examples, Collapsed Entries should be at least 475 px wide to accommodate video and photographs. All icons not representative of final design. Each diary entry includes the following based on role: 1. All users: Clickable Title (expands entry on page, w/o JavaScript goes directly to entry. Attribution (goes to authors diary) Date, Time of Publish, Permalink Intro to Diary Entry 1a. Cue to Expand to Full Entry 1b. Cue to Read All Comments (goes to top comment in sequence, changes to Discuss for logged in members) 2. Member: All above items plus 2a. Ability to add author to stream. Should indicate if author is already in stream. 2b. Ability to favorite. Should indicate if item is already favorited. 3. Admin/Rescue Ranger: All above plus the 3a. Ability to rescue, and designate which blog in the network to which the entry is rescued. Interface should indicate if the entry has already been rescued. 4. Entry Example, Expanded (Admin/Ranger Privileges) 5. Expanded Entry Content 6. Tag Listing Listing of tags assigned to the entry. All users: Clicking on a tag takes a visitor to a tag detail page. Member: All above functionality plus Ability to add the tag to your stream, should indicate if tag is already in stream. Ability to favorite a tag Admin/Rescue Ranger: All above plus 6a. Ability to add, modify and remove tags 7. Recommendation and Report to Admin Interface Displays number of recommendations and reports. Member role and above. One vote per entry. 8. ShareThis Interface (all roles) 9. Cue to Collapse Expanded Article [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Discuss (#Comments) [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Read Comments (#Comments) [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum non justo. Suspendisse scelerisque facilisis dolor. Quisque pretium volutpat nisi. Quisque mauris dolor, consectetur nec, dignissim ultrices, porta ut, velit. Mauris pellentesque feugiat lacus. Praesent bibendum dui id diam. Morbi sem ipsum, gravida vel, feugiat sed, tincidunt volutpat, mi. Duis a magna. Suspendisse nisl tortor, accumsan eu, pellentesque nec, molestie id, nunc. In hac habitasse platea dictumst. Vestibulum purus augue, fringilla eu, ultricies id, varius sit amet, tellus. Aliquam blandit lectus sed lorem. (##) (##) ShareThis Recommend Report I'm Done Reading Discuss (#Comments) + Add Tag Tag(s): [Tag] | [Tag] | [Tag] | [Tag] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. 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    dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Discuss (#Comments) [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Read Comments (#Comments) Favorite [Permalink] [Permalink] [Permalink] [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Discuss (#Comments) Favorite Rescue [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Discuss (#Comments) [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Read Comments (#Comments) Favorite [Permalink] [Permalink] [Permalink] [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Discuss (#Comments) Favorite Rescue [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Discuss (#Comments) [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Read Comments (#Comments) [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum non justo. Suspendisse scelerisque facilisis dolor. Quisque pretium volutpat nisi. Quisque mauris dolor, consectetur nec, dignissim ultrices, porta ut, velit. Mauris pellentesque feugiat lacus. Praesent bibendum dui id diam. Morbi sem ipsum, gravida vel, feugiat sed, tincidunt volutpat, mi. Duis a magna. Suspendisse nisl tortor, accumsan eu, pellentesque nec, molestie id, nunc. In hac habitasse platea dictumst. Vestibulum purus augue, fringilla eu, ultricies id, varius sit amet, tellus. Aliquam blandit lectus sed lorem. (##) (##) ShareThis Recommend Report + Add Tag Tag(s): [Tag] | [Tag] | [Tag] | [Tag] Read Discuss (#Comments) Favorite Favorite Discuss (#Comments) [Permalink] [Permalink] [Permalink] [Permalink] [Entry Headline] by [name] [day, date at time] Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Read Discuss (#Comments) Favorite Rescue
  51. cue, ShareThis and Inline Tag Editing + Add Tag Tag(s):

    [Tag] [Tag] [Tag] [Tag] Tag(s): [Tag] [Tag] [Tag] [Tag] Health care Add Tag [Tag] [Tag] Health care Cancel Are you sure you want to remove this tag? No, Cancel Close or Yes, Remove 10a dministrators ("rescue promote diary entires across s network. Clicks on Rescue Icon t representative of final design. s Network Sites cks on unchecked box beside choice to rescue to that site. Rescued has already been rescued to that ked and the label for the checkbox ess prominent. n and Cue 9 his sitors to share content via mail/aim or online sharing llows the ShareThis icon and delines found at http:// m/. ks on ShareThis Icon ptions r to share this article via traditional cell phone text message. Interface s within this pop-up. ptions to share this article via online es including Digg, Twitter and ce for each opens within this pop- n and Cue Inline Tag Editing Allows site administrators (or entry authors) to add or remove tags while browsing entries. 9. Admin Clicks on Add Tag Cue 10. Remove Tag Icon Eliminates assignment of a tag to an article. 10a. Confirmation message for tag removal. 11. Tag Input Field 12. Add Tag Button 13. Cancel Cue Restores interface to initial state. 14. New Tag Add to stream and favorited status should be checked and indicated appropriately. 15. Tag Input Field Persists The tag input field will persist to allow adminstrator to add multiple tags. When administrator has collapsed the article, the next time the article is opened the interface is restored to the initial state. 13 10 11 12 14 Add Tag Add another Cancel 15
  52. BUT THIS LOOKS AWFUL In more ways than one...

  53. A Wireframing Case Study GEORGETOWN

  54. Logo/branding (link to home page) Suggested topic Search Welcome to

    Georgetown University About | Academics | Admissions & Financial Aid | Campus Life | Research | News Events Calendar | Faculty & Office Directory | Maps & Directions | Latest Sports Scores Plan a Visit | Make a Gift | Contact Us | Work For Us Our Schools Topic Title Topic statement would go here. Topic statement would go here. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Full Length Story Title Topic Title Topic Title Topic Title Topic Title
  55. None
  56. Logo/branding (link to home page) Suggested topic Search Photograph browser/video/audio

    player Welcome to Georgetown University About | Academics | Admissions & Financial Aid | Campus Life | Research | News Events Calendar | Faculty & Office Directory | Maps & Directions | Latest Sports Scores Plan a Visit | Make a Gift | Contact Us | Work For Us Our Schools Topic Title Topic statement would go here. Topic statement would go here. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce tristique. Lorem ipsum dolor sit amet,. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Related Department Related Office Upcoming Events Event Title at hh:mm, PM Read the Full Story Find Information Just For You What's this? Full Length Story Title Topic Title Topic Title Topic Title Topic Title Privacy Policy | Copyright Information Georgetown University 37th and O Streets, NW Washington D.C. 20057 Our Schools Georgetown College The Law Center (etc.) University News Event Title at hh:mm, PM h:mm TT - h:mm TT Location MONTH DATE, YYYY Teaser Title Posted on mm/dd/yy Lorem ipsum dolor sit amet Teaser Title mm/dd/yy at hh:mm, PM Find Information Just For You Prospective Undergraduate Stud Prospective Graduate Students Parents, Family, & Friends Current Students Faculty & Staff Alumni (cont., see page 3)
  57. None
  58. Logo/branding (link to home page) Suggested topic Search Photograph browser/video/audio

    player Welcome to Georgetown University About | Academics | Admissions & Financial Aid | Campus Life | Research | News Events Calendar | Faculty & Office Directory | Maps & Directions | Latest Sports Scores Plan a Visit | Make a Gift | Contact Us | Work For Us Our Schools Topic Title Topic statement would go here. Topic statement would go here. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Fusce tristique. Lorem ipsum dolor sit amet,. Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Teaser mm/dd/yy at hh:mm, PM Related Department Related Office Upcoming Events Event Title at hh:mm, PM Read the Full Story Find Information Just For You What's this? Full Length Story Title Topic Title Topic Title Topic Title Topic Title Privacy Policy | Copyright Information Georgetown University 37th and O Streets, NW Washington D.C. 20057 Our Schools Georgetown College The Law Center (etc.) University News Event Title at hh:mm, PM h:mm TT - h:mm TT Location MONTH DATE, YYYY Teaser Title Posted on mm/dd/yy Lorem ipsum dolor sit amet Teaser Title mm/dd/yy at hh:mm, PM Find Information Just For You Prospective Undergraduate Stud Prospective Graduate Students Parents, Family, & Friends Current Students Faculty & Staff Alumni (cont., see page 3)
  59. None
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  61. Q&A A NOTE OF

  62. PAIN POINT 4 APPROVALS DON’T COME EASILY “Committees are AWESOME!!!!1!

    RIGHT?”
  63. None
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  65. 6 ENTIRELY NEW DESIGNS Then, 16 additional revisions.

  66. Working with our clients Collaboration SYSTEM IMPLEMENTATION REFINEMENT EXPLORATION

  67. DESIGN VALUES

  68. C I R C L E O N E N

    U M B E R F O R E A C H S C A L E . “How close will the new design be visually and typographically to the current print materials and branding?” 2 1 3 4 5 6 7 8 9 1 0 “Should the homepage use lots of visuals such as photography to express ideas or focus more on typography and headlines?” V I S UA L S 2 1 3 4 5 6 7 8 W O R D S 9 1 0 “Should the new site design fit visually in the same category as other similar websites in this field or should the design be groundbreaking and create a new standard?” A. B. C. N A M E C O M P A N Y Design Characteristics R I G I D LY A D H E R E T O C U R R E N T S T Y L E S N O T C L O S E AT A L L
  69. 1 2 3 4 5 6 7 8 9 10

    M O DE RN H I STOR I CA L The new site will feel...
  70. 3.5 M O DE RN H I STOR I CA

    L The new site will feel... Client
  71. 3.5 M O DE RN H I STOR I CA

    L The new site will feel... Client Happy Cog 6.75
  72. MOOD BOARDS

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  75. IMAGESPARK.COM

  76. None
  77. EARLY COMPS

  78. None
  79. None
  80. None
  81. DON’T TREAD ON MY BRAND

  82. None
  83. None
  84. <video of concept 1>

  85. <video of concept 2>

  86. None
  87. Q&A A NOTE OF

  88. PAIN POINT 5 SCOPE CREEP “Isn’t that what we agreed

    to?”
  89. ‣ Describe what & how ‣ Begin as general ‣

    Evolve with detail ‣ Apply to parts of a system ‣ Apply to whole systems ‣ Are subjective Requirements
  90. EVOLUTION

  91. ‣ Distinguish the “What” from the “How” ‣ Revisit requirements

    in project phase ‣ Build your quality plan from requirements MANAGE REQUIREMENTS EVERY PHASE
  92. ‣ Problem ‣ Requirement constraints caused by rigid CMS ‣

    Impact ‣ Alter graphic design approach to ensure solution can be implemented ‣ Solution ‣ Extend wireframe artifact to illustrate requirement constraints GEORGETOWN: PROJECT
  93. None
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  98. Q&A A NOTE OF

  99. PAIN POINT 6 DESIGN ≠CODE “Let the finger pointing begin.”

  100. 1. DESIGN-TO-DEV HANDOFF

  101. AWESOME_HOMEPAGE_FINAL.PSD “Here you go.”

  102. None
  103. 1. System Guidelines 2. Typefaces 3. Images 4. Flexible content

    5. Progressive Enhancement DESIGN-TO-DEV HANDOFF MEETING
  104. 2. DESIGN QA

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  108. Q&A A NOTE OF

  109. PAIN POINT 7 WE CAN’T DESIGN IT ALL “Wait, you

    don’t want to hand code 1000 pages?”
  110. SITE MAP

  111. “VIP” PAGES

  112. WIREFRAMES

  113. GREYBOXING

  114. GREYBOXING

  115. ‣ Full-Column “Hero” ‣ Primary Events ‣ Secondary News ‣

    Secondary Events ‣ Donate Module ‣ Related Links TEMPLATE A
  116. ‣ Full-Column “Hero” ‣ Primary Events ‣ Secondary News ‣

    Secondary Events ‣ Donate Module ‣ Related Links TEMPLATE A
  117. ‣ Full-Column “Hero” ‣ Primary Events ‣ Secondary News ‣

    Secondary Events ‣ Donate Module ‣ Related Links TEMPLATE A
  118. ‣ Full-Column “Hero” ‣ Primary Events ‣ Secondary News ‣

    Secondary Events ‣ Donate Module ‣ Related Links TEMPLATE A
  119. ‣ Full-Column “Hero” ‣ Primary Events ‣ Secondary News ‣

    Secondary Events ‣ Donate Module ‣ Related Links TEMPLATE A
  120. ‣ Full-Column “Hero” ‣ Primary Events ‣ Secondary News ‣

    Secondary Events ‣ Donate Module ‣ Related Links TEMPLATE A
  121. ‣ Full-Column “Hero” ‣ Primary Events ‣ Secondary News ‣

    Secondary Events ‣ Donate Module ‣ Related Links TEMPLATE A
  122. Page Title NEWS & EVENTS CENTERS & INSTITUTES JOURNALS RELATED

    LINKS Page Title CENTERS & INSTITUTES JOURNALS RELATED LINKS Page Title A B C Page Title NEWS & EVENTS CENTERS & INSTITUTES JOURNALS RELATED LINKS Page Title CENTERS & INSTITUTES JOURNALS RELATED LINKS Page Title D E F
  123. REVISIT THE SITEMAP

  124. REVISIT THE SITEMAP A

  125. REVISIT THE SITEMAP A B

  126. REVISIT THE SITEMAP A B C

  127. REVISIT THE SITEMAP A B C D E F A

    A B B B B B F B B B C C C C C D D D F F C C C C B B B B B A A D D F F D D D D F F B B B B B C C C C C C C C C C C C C C D D
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  129. ID CHAIR CONCEPT Vitra, 2011 http://www.vitra.com/en-no/office/ products/id-chair-concept/overview/

  130. None
  131. PATTERN LIBRARY

  132. None
  133. ZAPPOS

  134. None
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  136. EXTENDING THE BRAND

  137. Q&A A NOTE OF

  138. PAIN POINT 8 MEETINGS PREVENT DESIGN WORK “Let’s schedule another

    meeting.”
  139. List item THE UNIVERSE #ultimatemeeting

  140. THE DYNAMICS OF DECISION-MAKING NEW TOPIC DECISION POINT

  141. A UTOPIAN DYNAMIC OF GROUP DECISION-MAKING LEADER IDEA GROUP MEMBER

    IDEA NEW TOPIC DECISION POINT
  142. THE ACTUAL DYNAMIC OF GROUP DECISION-MAKING NEW TOPIC WTF? WTF?

    WTF? WTF? WTF? WTF? WTF? LEADER IDEA GROUP MEMBER IDEA
  143. THE ACTUAL DYNAMIC OF GROUP DECISION-MAKING NEW TOPIC DECISION POINT

    LEADER IDEA GROUP MEMBER IDEA
  144. THE ACTUAL DYNAMIC OF GROUP DECISION-MAKING LEADER IDEA GROUP MEMBER

    IDEA NEW TOPIC DECISION POINT DIVERGENT THINKING CONVERGENT THINKING
  145. ‣ Generating a list of ideas ‣ Free-flowing open discussion

    ‣ Seeking diverse points of view ‣ Suspending judgment DIVERGENT THINKING CONVERGENT THINKING ‣ Sorting ideas into categories ‣ Summarizing key points ‣ Coming to agreement ‣ Exercising judgment THE ACTUAL DYNAMIC OF GROUP DECISION-MAKING
  146. ‣ Describe the app to a group. ‣ Have everyone

    write 3 app names. No peeking! ‣ Read the names out loud. NEW TOPIC DECISION POINT DIVERGENT THINKING CONVERGENT THINKING ‣ Put all the app names on the wall. ‣ As people leave the room, have them place a dot by the 3 best ones. ‣ You’re done! HOW TO NAME AN APP IN 8 MINUTES OR LESS!
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  148. ‣ Postal service ‣ Electronic communication ‣ Web pages with

    spinners on them ASYNCHRONOUS COMMUNICATION SYNCHRONOUS COMMUNICATION ‣ Chat ‣ Conversations ‣ Meetings AJAX IN THE REAL WORLD
  149. MASLOW’S HIERARCHY OF PSYCHOLOGICAL NEEDS Physiological Safety Love/Belonging Esteem Self-

    Actualization
  150. HOFFMAN’S HIERARCHY OF PROJECT NEEDS Physiological Safety Love/Belonging Esteem Self-

    Actualization Awareness Perceived Affect Collaboration Recognition Ownership
  151. Awareness Perceived Affect Collaboration Recognition Ownership TIME COMPLEXITY 1 HOFFMAN’S

    HIERARCHY OF PROJECT NEEDS
  152. Awareness Perceived Affect Collaboration Recognition Ownership STRUCTURAL REQUIREMENTS OF MEETINGS

    Perceived Affect TIME COMPLEXITY Workshops Traditional Meetings Check-ins & Asynchronous Communication
  153. ‣ Great candidates for elimination of meetings, or short meetings

    ‣ Isolate to specific times of the week ‣ Eliminate decisions from these meetings - these are about awareness and perceived affect CHECK-INS & ASYNCHRONOUS COMMUNICATION
  154. ‣ Most problematic ‣ Designated facilitation role ‣ Summarize intent

    as either divergent or convergent ‣ Public recording can reset the tone of a meeting TRADITIONAL MEETINGS
  155. ‣ High complexity means high cost and significant preparation ‣

    Require research upfront ‣ Have greatest effect on organizational culture ‣ Result in project savings by eliminating ambiguity WORKSHOPS
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  157. A Meeting Case Study MTV KICKOFF MEETING

  158. ‣ Redesign of the O Music Awards Experience ‣ Compressed

    timeline ‣ Good internal expectations management; small contact group ‣ Sell ads MTV: PROJECT
  159. ‣ Introductions & Project Overview ‣ Screen based review of

    interface elements ‣ Pre launch content strategy ‣ Orientation ‣ Voting ‣ Sharing ‣ Live Event ‣ Live Event Web Integration MTV: AGENDA
  160. ‣ Isolate specific functional carry through’s in the interface ‣

    Identify opportunities for design play with the interface ‣ Develop a project culture between us, the client, and other vendors MTV: GOALS FOR THE KICKOFF
  161. ‣ The highest ad views for any show of this

    nature ‣ Day one - 85,776 votes; week one, nearly 2 million ‣ Well over five million votes shared on Facebook and Twitter, an increase of over 1000% from the initial award celebration MTV: OUTCOMES
  162. Q&A A NOTE OF

  163. Christopher Cashdollar Creative Director @ccashdollar cashdollar@happycog.com THANK YOU Kevin Hoffman

    User Experience Director @kevinmhoffman hoffman@happycog.com Brian Warren Senior Designer @mrwarren warren@happycog.com Dave Deruchie Project Management Director @dtderu deruchie@happycog.com