Surviving Design Projects - The Session

D02a7702bda65d95179b8b3d65d7309e?s=47 Dan Brown
March 31, 2012

Surviving Design Projects - The Session

Every design project faces some tough situations. Design teams may not agree on a direction, making it difficult to execute on an aggressive plan. Clients may provide conflicting feedback, forcing designers spend as much time managing politics as doing design. Design decisions made in one meeting may be reversed in the next, delaying progress and depressing morale. These are but a few of the challenges that arise.

Designers are sometimes ill-equipped to deal with complex situations. We focus on quality of craftsmanship and attention to detail. Our accomplishments are measured by the content of our portfolio, not the stories it took to get there.

Even the best planned projects hit a bump in the road, and designers on the path to leadership need to build a repertoire for anticipating, managing, and recovering from them. In this presentation, Dan Brown will offer a glimpse into the techniques he uses to deal with difficult situations.

D02a7702bda65d95179b8b3d65d7309e?s=128

Dan Brown

March 31, 2012
Tweet

Transcript

  1. © 2012 EightShapes, LLC • dan@eightshapes.com Managing Di cult Situations

    on Design Projects Dan Brown, EightShapes, LLC IA Summit 2012, New Orleans 1
  2. © 2012 EightShapes, LLC • dan@eightshapes.com Is conflict in design

    inevitable? 1
  3. © 2012 EightShapes, LLC • dan@eightshapes.com The Importance of Conflict

    in Creativity 2
  4. © 2012 EightShapes, LLC • dan@eightshapes.com ? ! Problem Solution

    Decisions 3
  5. © 2012 EightShapes, LLC • dan@eightshapes.com ? ! Problem Solution

    Validity Momentum Decisions 3
  6. © 2012 EightShapes, LLC • dan@eightshapes.com ? ! 4

  7. © 2012 EightShapes, LLC • dan@eightshapes.com ? ! how what

    5
  8. © 2012 EightShapes, LLC • dan@eightshapes.com ? ! how what

    6
  9. © 2012 EightShapes, LLC • dan@eightshapes.com how what 7

  10. © 2012 EightShapes, LLC • dan@eightshapes.com agreement clarity 7

  11. © 2012 EightShapes, LLC • dan@eightshapes.com agreement clarity 8

  12. © 2012 EightShapes, LLC • dan@eightshapes.com agreement clarity shared understanding

    8
  13. © 2012 EightShapes, LLC • dan@eightshapes.com shared understanding 9

  14. © 2012 EightShapes, LLC • dan@eightshapes.com shared understanding CONFLICT 9

  15. © 2012 EightShapes, LLC • dan@eightshapes.com shared understanding CONFLICT HEALTHY

    UNHEALTHY 9
  16. © 2012 EightShapes, LLC • dan@eightshapes.com 10

  17. © 2012 EightShapes, LLC • dan@eightshapes.com MOMENTUM 10

  18. © 2012 EightShapes, LLC • dan@eightshapes.com MOMENTUM VALIDITY 10

  19. © 2012 EightShapes, LLC • dan@eightshapes.com I’m very disappointed 11

  20. © 2012 EightShapes, LLC • dan@eightshapes.com agreement clarity I’m not

    seeing what I thought I’d be seeing. 12
  21. © 2012 EightShapes, LLC • dan@eightshapes.com agreement clarity You’re not

    doing what I thought you would do. 13
  22. © 2012 EightShapes, LLC • dan@eightshapes.com agreement clarity You’re not

    doing what I thought you would do. I’m not seeing what I thought I’d be seeing. 14
  23. © 2012 EightShapes, LLC • dan@eightshapes.com Conflict Resolution: The Model

    15
  24. © 2012 EightShapes, LLC • dan@eightshapes.com Situation Patterns Traits 16

  25. © 2012 EightShapes, LLC • dan@eightshapes.com traits Aspects of your

    personality that describe your preferences and style of working. 17
  26. © 2012 EightShapes, LLC • dan@eightshapes.com situations A scenario involving

    conflict between two or more people. 18
  27. © 2012 EightShapes, LLC • dan@eightshapes.com patterns Behaviors that enable

    people to resolve conflict. 19
  28. © 2012 EightShapes, LLC • dan@eightshapes.com mutually impactful Situations Patterns

    Traits 21
  29. © 2012 EightShapes, LLC • dan@eightshapes.com mutually impactful erns Traits

    ‣ How I perceive situation ‣ Whether I aggravate a situation ‣ Whether I’m prone to create a situation Situations 22
  30. © 2012 EightShapes, LLC • dan@eightshapes.com mutually impactful Patterns Traits

    ‣ Which patterns suit me best ‣ How I apply patterns tions 23
  31. © 2012 EightShapes, LLC • dan@eightshapes.com mutually impactful Patterns aits

    ‣ How patterns address situations ‣ How situations benefit from patterns Situations 24
  32. © 2012 EightShapes, LLC • dan@eightshapes.com traits atterns Traits ‣

    Style ‣ Agenda ‣ Circumstances ‣ Knowledge ituations 25
  33. © 2012 EightShapes, LLC • dan@eightshapes.com situations atterns Traits ‣

    Purpose ‣ Plan ‣ Performance Situations 26
  34. © 2012 EightShapes, LLC • dan@eightshapes.com situations atterns Traits ‣

    Purpose Where are we going? ‣ Plan How are we getting there? ‣ Performance How e ective are we? Situations 27
  35. © 2012 EightShapes, LLC • dan@eightshapes.com patterns Patterns Traits ‣

    Empathize ‣ Involve ‣ Redirect ‣ Reframe uations 28
  36. © 2012 EightShapes, LLC • dan@eightshapes.com patterns Patterns Traits ‣

    Empathize Making people feel understood ‣ Involve Helping people contribute ‣ Redirect Shifting the focus ‣ Reframe Adopting new language uations 29
  37. © 2012 EightShapes, LLC • dan@eightshapes.com Applying Patterns 30

  38. © 2012 EightShapes, LLC • dan@eightshapes.com 31

  39. © 2012 EightShapes, LLC • dan@eightshapes.com 32

  40. © 2012 EightShapes, LLC • dan@eightshapes.com 32

  41. © 2012 EightShapes, LLC • dan@eightshapes.com 32

  42. © 2012 EightShapes, LLC • dan@eightshapes.com 33

  43. © 2012 EightShapes, LLC • dan@eightshapes.com 34

  44. © 2012 EightShapes, LLC • dan@eightshapes.com 34

  45. © 2012 EightShapes, LLC • dan@eightshapes.com 34

  46. © 2012 EightShapes, LLC • dan@eightshapes.com and now for my

    next trick… 35
  47. © 2012 EightShapes, LLC • dan@eightshapes.com Wrap-Up 36

  48. © 2012 EightShapes, LLC • dan@eightshapes.com Design & Conflict Problem

    Solution 37
  49. © 2012 EightShapes, LLC • dan@eightshapes.com Design & Conflict Problem

    Solution CONFLICT HEALTHY UNHEALTHY CONFLICT 37
  50. © 2012 EightShapes, LLC • dan@eightshapes.com Traits, Situations, Patterns Patterns

    Traits Situations What to use? How exacerbating? 38
  51. © 2012 EightShapes, LLC • dan@eightshapes.com Traits, Situations, Patterns Patterns

    Traits Situations What impact? What strengths? 39
  52. © 2012 EightShapes, LLC • dan@eightshapes.com Traits, Situations, Patterns Patterns

    Traits Situations How perceive? Impact application? 40
  53. © 2012 EightShapes, LLC • dan@eightshapes.com Thanks! Dan Brown brownorama

    on most social networks dan@eightshapes.com For more: survivingdesignprojects.tumblr.com Buy the game! 42