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Surviving Design Projects - The Session

Dan Brown
March 31, 2012

Surviving Design Projects - The Session

Every design project faces some tough situations. Design teams may not agree on a direction, making it difficult to execute on an aggressive plan. Clients may provide conflicting feedback, forcing designers spend as much time managing politics as doing design. Design decisions made in one meeting may be reversed in the next, delaying progress and depressing morale. These are but a few of the challenges that arise.

Designers are sometimes ill-equipped to deal with complex situations. We focus on quality of craftsmanship and attention to detail. Our accomplishments are measured by the content of our portfolio, not the stories it took to get there.

Even the best planned projects hit a bump in the road, and designers on the path to leadership need to build a repertoire for anticipating, managing, and recovering from them. In this presentation, Dan Brown will offer a glimpse into the techniques he uses to deal with difficult situations.

Dan Brown

March 31, 2012
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  1. © 2012 EightShapes, LLC • dan@eightshapes.com Managing Di cult Situations

    on Design Projects Dan Brown, EightShapes, LLC IA Summit 2012, New Orleans 1
  2. © 2012 EightShapes, LLC • dan@eightshapes.com agreement clarity You’re not

    doing what I thought you would do. I’m not seeing what I thought I’d be seeing. 14
  3. © 2012 EightShapes, LLC • dan@eightshapes.com traits Aspects of your

    personality that describe your preferences and style of working. 17
  4. © 2012 EightShapes, LLC • dan@eightshapes.com mutually impactful erns Traits

    ‣ How I perceive situation ‣ Whether I aggravate a situation ‣ Whether I’m prone to create a situation Situations 22
  5. © 2012 EightShapes, LLC • dan@eightshapes.com mutually impactful Patterns Traits

    ‣ Which patterns suit me best ‣ How I apply patterns tions 23
  6. © 2012 EightShapes, LLC • dan@eightshapes.com mutually impactful Patterns aits

    ‣ How patterns address situations ‣ How situations benefit from patterns Situations 24
  7. © 2012 EightShapes, LLC • dan@eightshapes.com traits atterns Traits ‣

    Style ‣ Agenda ‣ Circumstances ‣ Knowledge ituations 25
  8. © 2012 EightShapes, LLC • dan@eightshapes.com situations atterns Traits ‣

    Purpose Where are we going? ‣ Plan How are we getting there? ‣ Performance How e ective are we? Situations 27
  9. © 2012 EightShapes, LLC • dan@eightshapes.com patterns Patterns Traits ‣

    Empathize ‣ Involve ‣ Redirect ‣ Reframe uations 28
  10. © 2012 EightShapes, LLC • dan@eightshapes.com patterns Patterns Traits ‣

    Empathize Making people feel understood ‣ Involve Helping people contribute ‣ Redirect Shifting the focus ‣ Reframe Adopting new language uations 29
  11. © 2012 EightShapes, LLC • dan@eightshapes.com Design & Conflict Problem

    Solution CONFLICT HEALTHY UNHEALTHY CONFLICT 37
  12. © 2012 EightShapes, LLC • dan@eightshapes.com Thanks! Dan Brown brownorama

    on most social networks dan@eightshapes.com For more: survivingdesignprojects.tumblr.com Buy the game! 42