Create a brand for your project that doesn't suck

Your project could have the best idea, and the most elegant code, but when you need to promote and share it on social networks where the 3-second rule speaks best, and you only have is a README file, it can be hard to grab your audience attention – it needs to "POP"!

So, instead of bothering again your cousin (that has a degree in design) for another logo and some artwork, what if you can make yourself?

Get your ticket at laracon.eu/online, and discover easy ways for you to:
• find a great name
• design a custom Logo
• create a brand around the idea
• design some marketing swag (everybody loves swag)
• design appealing artworks to share on social networks
• think a bit outside of the box

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Live recording of this talk at Laracon.EU– 28 May, 2020
https://youtube.com/watch?v=850-9y6m7fk&t=125

Transcript

1. Laracon.EU/Online Create a brand design for your project that doesn't suck Caneco; Full-Stack Developer @ Medicare
2. Did you ever tried to design a logo?
3. And ended up with something like this?
5. Time to call your friend that can design?
6. But, design a logo… Can be that hard?
7. I'm Caneco
8. A Full Stack Developer
9. A Full Stack Developer from Portugal, working at Medicare
10. .html .php .js .css .json .sql
11. .html .php .js .css .json .sql .psd .ai .svg .jpg .gif .png
12. And I mostly do logos
16. Hacktoberfest 2019
21. That was ~30 logos
25. Enough about /me
26. Create a brand design for your project that doesn't suck
27. What's branding?
28. It's not a logo
29. It's not a logo a logo it's just a symbol
30. It's not a name
31. It's not a name a name it's just a word
32. What's branding?
33. A brand is a name, term, design, symbol or any other feature that identifies one seller's good or service as distinct from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Name brands are sometimes distinguished from generic or store brands. The practice of branding is thought to have begun with the ancient Egyptians, who were known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or company, so that "brand" now suggests the values and promises that a consumer may perceive and buy into. Over time the practice of branding objects extended to a broader range of packaging and goods offered for sale including oil, wine, cosmetics, and fish sauce and, in the 21st century, extends even further into services (such as legal, financial and medical), political parties and people (e.g. Lady Gaga and Katy Perry). Branding in terms of painting a cow with symbols or colors at flea markets was considered to be one of the oldest forms of the practice. In the modern era, the concept of branding has expanded to include deployment by a manager of the marketing and communication techniques and tools that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand's toolbox include a brand's identity, personality, product design, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, hence branding is among a few remaining forms of product differentiation. Brand equity is the measurable totality of a brand's worth and is validated by observing the effectiveness of these branding components.[10] As markets become increasingly dynamic and fluctuating, brand equity is built by the deployment of marketing techniques to increase customer satisfaction and customer loyalty, with side effects like reduced price sensitivity. A brand is, in essence, a promise to its customers of what they can expect from products and may include emotional as well as functional benefits. When a customer is familiar with a brand or favors it incomparably to its competitors, a corporation has "What is a Brand" from Wikipedia
34. TL;DR Too Long Didn't Read
35. It's a gut feeling
36. It's a result
37. It's a reputation
41. What will you need?
42. What will you need? a name
43. What will you need? a logo
44. What will you need? an identity
45. Let's break it down
46. About the name
47. Naming is hard
48. Ever tried to name one of your kids? tsss…
49. But what is a "good name"?
51. Wikipedia the name of the search engine originated from a misspelling of the word "googol"
53. Evan You // Vue.js: The Documentary It's a view library… but it's a bit literal. In French it was a better option.
55. Taylor Otwell // Laravel-News In Narnia, Cair Paravel is the name of the castle where the kings and queens of Narnia live. Laravel rhymes with Paravel
56. Ok, maybe it's not that hard
57. Ok, maybe it's not that hard Where to start?
58. Use a name generator
59. nameql.com
62. namewink.com
65. But you might want to create your own
66. This are the most common trends
67. Baby words e.g. Etsy, Skype, Zynga, Hulu, …
68. Add a dot ThenPing.me, Landing.Jobs
69. Drop a vowel Flickr, Tumblr, Scribd
70. Adding an extra letter Dribbble, Digg, Fiverr
71. Misspell Reddit, Disqus, Google
72. Blend words together BeyondCode, Laracasts
73. Use a translated word Vue, Spatie, …
74. Framework-it laravel–, vue–, react–
75. Or, whatever Mojito, Click, Sushi, …
76. About the logo
77. How to draw a logo?
78. How to draw a logo? 1. 1. Draw some circles 2. 2. Draw the rest of the logo
79. Choose your tools
80. Paper > Vectorize > Rasterize
81. Paper > Vectorize > Rasterize
82. Paper > Vectorize > Rasterize
83. Begin with Black & White
84. Begin with Black & White #1 makes you focus on the actual logo #2 it will simplify your design #3 eventually will need a B&W version
87. Research how others solved the same problem
88. Use case Happy Dev
90. HappyDEV
91. Happy:DEV
92. Happy:DEV
93. Happy :DEV
94. HAPPY :DEV
96. Text or Shape?
97. Logotype or Logomark?
98. It depends…
99. Logomark Logotype
100. Logo Logotype
101. Logomark Logo
102. Logomark Logo
103. Logo Logotype Wallpaper Icon Logo good Logomark Cover
104. About the identity
105. Creating an identity takes time
107. Use case North Meets South
109. Michael Dyrynda (South), Jake Bennett (North)
115. Use case Happy Dev
119. function anger() { !// Why am I feeling this way? return false; }
120. About SWAG
121. Stickers
122. Everyone loves stickers!
125. Sarah Dayan's Macbook // @frontstuff_io
126. Easy to make, cheap to buy
127. stickermule.com
129. T-shirts
130. Everyone wears t-shirts
132. Where to make them?
133. It depends…
134. Where to make them? – Teemill – Teespring – Spreadshirt
135. More?
136. Socks by @LaravelPHP
137. Hats by @davidhemphill
138. Leggings by @LaraconEU
139. Xmas ornaments by @tesshemphill
140. Golf bals by @ericlbarnes
141. Let your imagination flow…
142. About promoting
145. Know your audience
146. GitHub, Twitter, Instagram(?)
147. Twitter posts
149. 2 1
151. GitHub Social previews
155. Make something viral
157. Jack McDade // @jackmcdade
160. This is very hard to achieve
161. To wrap it up…
162. Just try to be yourself
163. If you any questions
164. If you any questions ping /me
165. Thanks for watching
166. Laracon.EU/Online Create a brand design for your project that doesn't suck Caneco; Full-Stack Developer @ Medicare