6 Rules for Growth

Keynote talk at Spain Startup, Startup Istanbul and Webit Congress – 2014

Transcript

1. @caarlco 6 RULES FOR GROWTH Carlos Conde – Chief Tech. Evangelism EMEA
2. « The most radical and transformative of inventions are often those that empower others to unleash their creativity – to pursue their dreams. » – Jeff Bezos
7. PAY PER USE NO UP-FRONT COST ON-DEMAND
8. INNOVATION IS HARD
9. « If I had asked people what they wanted, they would have said faster horses. » – Henri Ford
10. 6 RULES FOR GROWTH
11. FOCUS ON YOUR CUSTOMERS #1
12. WORK BACKWARDS FROM THE CUSTOMER
13. 1. PRESS RELEASE 2. FAQ 3. USER MANUAL
14. EXPERIMENT FREQUENTLY #2
17. SEPARATE DECISION FROM EVALUATION
18. MEASURE, IMPROVE, AND ITERATE #3
20. 11.6s Mean time between deployments (weekday) 1,079 Max number of deployments in a single hour 10,000 Mean number of hosts simultaneously receiving a deployment 30,000 Max number of hosts simultaneously receiving a deployment DEPLOYMENTS AT AMAZON.COM
21. DEPLOY TO PROD EVERY 20 MINUTES
22. ENVIRONMENT REQUIREMENTS: FLEXIBILITY + FEEDBACK
23. MOVE FAST AND BE NIMBLE #4
24. SPEED OF ITERATION BEATS QUALITY OF ITERATION
25. 2 PIZZA TEAMS!
26. ANY GIVEN NIGHT, 300,000 PEOPLE ARE HOSTED 1000s OF SERVERS, TBs OF STORAGE
28. EMBRACE FAILURE #5
29. SUCCESS MAKE PEOPLE FEEL GOOD FAILURES MAKES PEOPLE BETTER
30. DO A PROJECT PRE-MORTEM
31. FAIL FAST FAIL LOW-COST
32. TO INCREASE INNOVATION LOWER THE COST OF FAILURE
34. FOCUS ON YOUR BUSINESS #6
35. « Civilisation advances by extending the number of operations we can do without thinking about them. » – Alfred North Whitehead
36. MAKE A TO-DON’T LIST
38. 1.  FOCUS ON YOUR CUSTOMERS 2.  EXPERIMENT FREQUENTLY 3.  MEASURE, IMPROVE AND ITERATE 4.  MOVE FAST & BE NIMBLE 5.  EMBRACE FAILURE 6.  FOCUS ON YOUR BUSINESS
39. INNOVATION IS NOT A GOAL, IT’S AN ONGOING PROCESS
40. « We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful: put the customer first, invent, and be patient. » – Jeff Bezos
42. @caarlco