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6 Rules for Growth
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Carlos
October 08, 2014
Business
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6 Rules for Growth
Keynote talk at Spain Startup, Startup Istanbul and Webit Congress – 2014
Carlos
October 08, 2014
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Transcript
@caarlco 6 RULES FOR GROWTH Carlos Conde – Chief Tech.
Evangelism EMEA
« The most radical and transformative of inventions are often
those that empower others to unleash their creativity – to pursue their dreams. » – Jeff Bezos
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PAY PER USE NO UP-FRONT COST ON-DEMAND
INNOVATION IS HARD
« If I had asked people what they wanted, they
would have said faster horses. » – Henri Ford
6 RULES FOR GROWTH
FOCUS ON YOUR CUSTOMERS #1
WORK BACKWARDS FROM THE CUSTOMER
1. PRESS RELEASE 2. FAQ 3. USER MANUAL
EXPERIMENT FREQUENTLY #2
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SEPARATE DECISION FROM EVALUATION
MEASURE, IMPROVE, AND ITERATE #3
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11.6s Mean time between deployments (weekday) 1,079 Max number of
deployments in a single hour 10,000 Mean number of hosts simultaneously receiving a deployment 30,000 Max number of hosts simultaneously receiving a deployment DEPLOYMENTS AT AMAZON.COM
DEPLOY TO PROD EVERY 20 MINUTES
ENVIRONMENT REQUIREMENTS: FLEXIBILITY + FEEDBACK
MOVE FAST AND BE NIMBLE #4
SPEED OF ITERATION BEATS QUALITY OF ITERATION
2 PIZZA TEAMS!
ANY GIVEN NIGHT, 300,000 PEOPLE ARE HOSTED 1000s OF SERVERS,
TBs OF STORAGE
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EMBRACE FAILURE #5
SUCCESS MAKE PEOPLE FEEL GOOD FAILURES MAKES PEOPLE BETTER
DO A PROJECT PRE-MORTEM
FAIL FAST FAIL LOW-COST
TO INCREASE INNOVATION LOWER THE COST OF FAILURE
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FOCUS ON YOUR BUSINESS #6
« Civilisation advances by extending the number of operations we
can do without thinking about them. » – Alfred North Whitehead
MAKE A TO-DON’T LIST
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1. FOCUS ON YOUR CUSTOMERS 2. EXPERIMENT FREQUENTLY 3. MEASURE,
IMPROVE AND ITERATE 4. MOVE FAST & BE NIMBLE 5. EMBRACE FAILURE 6. FOCUS ON YOUR BUSINESS
INNOVATION IS NOT A GOAL, IT’S AN ONGOING PROCESS
« We've had three big ideas at Amazon that we've
stuck with for 18 years, and they're the reason we're successful: put the customer first, invent, and be patient. » – Jeff Bezos
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@caarlco