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6 Rules for Growth

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Avatar for Carlos Carlos
October 08, 2014
Business
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6 Rules for Growth

Keynote talk at Spain Startup, Startup Istanbul and Webit Congress – 2014

Avatar for Carlos

Carlos

October 08, 2014

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Transcript

  1. @caarlco 6 RULES FOR GROWTH Carlos Conde – Chief Tech.

    Evangelism EMEA

  2. « The most radical and transformative of inventions are often

    those that empower others to unleash their creativity – to pursue their dreams. » – Jeff Bezos
  3. None
  4. None
  5. None
  6. None

  7. PAY PER USE NO UP-FRONT COST ON-DEMAND

  8. INNOVATION IS HARD

  9. « If I had asked people what they wanted, they

    would have said faster horses. » – Henri Ford

  10. 6 RULES FOR GROWTH

  11. FOCUS ON YOUR CUSTOMERS #1

  12. WORK BACKWARDS FROM THE CUSTOMER

  13. 1. PRESS RELEASE 2. FAQ 3. USER MANUAL

  14. EXPERIMENT FREQUENTLY #2

  15. None
  16. None

  17. SEPARATE DECISION FROM EVALUATION

  18. MEASURE, IMPROVE, AND ITERATE #3

  19. None

  20. 11.6s Mean time between deployments (weekday) 1,079 Max number of

    deployments in a single hour 10,000 Mean number of hosts simultaneously receiving a deployment 30,000 Max number of hosts simultaneously receiving a deployment DEPLOYMENTS AT AMAZON.COM

  21. DEPLOY TO PROD EVERY 20 MINUTES

  22. ENVIRONMENT REQUIREMENTS: FLEXIBILITY + FEEDBACK

  23. MOVE FAST AND BE NIMBLE #4

  24. SPEED OF ITERATION BEATS QUALITY OF ITERATION

  25. 2 PIZZA TEAMS!

  26. ANY GIVEN NIGHT, 300,000 PEOPLE ARE HOSTED 1000s OF SERVERS,

    TBs OF STORAGE
  27. None

  28. EMBRACE FAILURE #5

  29. SUCCESS MAKE PEOPLE FEEL GOOD FAILURES MAKES PEOPLE BETTER

  30. DO A PROJECT PRE-MORTEM

  31. FAIL FAST FAIL LOW-COST

  32. TO INCREASE INNOVATION LOWER THE COST OF FAILURE

  33. None

  34. FOCUS ON YOUR BUSINESS #6

  35. « Civilisation advances by extending the number of operations we

    can do without thinking about them. » – Alfred North Whitehead

  36. MAKE A TO-DON’T LIST

  37. None

  38. 1.  FOCUS ON YOUR CUSTOMERS 2.  EXPERIMENT FREQUENTLY 3.  MEASURE,

    IMPROVE AND ITERATE 4.  MOVE FAST & BE NIMBLE 5.  EMBRACE FAILURE 6.  FOCUS ON YOUR BUSINESS

  39. INNOVATION IS NOT A GOAL, IT’S AN ONGOING PROCESS

  40. « We've had three big ideas at Amazon that we've

    stuck with for 18 years, and they're the reason we're successful: put the customer first, invent, and be patient. » – Jeff Bezos
  41. None

  42. @caarlco