Design for Not Advertising

A recap of my work from over the years as encouragement for design students to pursue work beyond the selling of things.

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1. design for
   not advertising
   @cassiemc
   

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5. – Dave Meslin
   Designers are more powerful
   than politicians, lawyers,
   banks – because you
   can give a voice
   to relevant issues. ’
   ’
   

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6. photo by quinn.anya
   

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7. creativemorningstoronto.tumblr.com
   

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11. be
    invisible
    RULE #1
    

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12. It is the
    designer’s
    job to
    disappear
    

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16. itera
    te
    

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17. Logo
    

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36. collabora
    te
    RULE #2
    

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37. beto
    

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49. old & New
    

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53. women
    && tech
    

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59. think
    RULE #3
    

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60. st
    art
    idea
    RULE #1
    with the
    

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61. narra
    tive
    idea
    tone
    Content
    type
    UX imagery buy-in
    RULE #1
    

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62. write
    

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70. gg
    

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72. www.cassiemcdaniel.com
    Cassie McDaniel
    @cassiemc
    

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