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Design Criticism and the Creative Process

cassiemc
June 12, 2012

Design Criticism and the Creative Process

A presentation of Design Criticism and the Creative Process, originally published on A List Apart in January 2011. This presentation was for Ignite Toronto on February 10, 2011. The slides are Pechu Kucha style, meaning each slide is onscreen for 20 seconds before automatically advancing to the next slide. I discuss how to improve critiques and get more out of them. Read the original article here: http://www.alistapart.com/articles/design-criticism-creative-process/

cassiemc

June 12, 2012
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  1. and the
    Creative Process
    Design Criticism
    Cassie McDaniel / @cassiemc

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  2. says Elbert Hubbard, American writer
    To avoid criticism:

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  3. photo by JMRosenfeld
    Good criticism guides good design

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  4. photo by JMRosenfeld
    Bad criticism impedes good design

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  5. Blank
    page
    Objective
    The ideal design process

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  6. The realistic design process
    Blank
    page
    Objective

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  7. Blank
    page
    Objective
    Feedback
    The solution

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  8. Difficult feedback
    !

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  9. Subjective criticism
    !

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  10. Establish clear, measurable goals.

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  11. Lack of clarity
    !

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  12. (Most people don’t)
    Speak clearly

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  13. Micromanagement
    !
    Make that headline
    2pt sizes bigger.
    3pt smaller
    bigger

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  14. Focus on the problem, not the solution.

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  15. It looks fine.
    Let’s go with it.
    Design apathy
    !

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  16. Talk about your rationale.

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  17. Too much negativity
    !
    colors layout type
    imager
    y
    hair
    buttons
    mood

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  18. Criticism is negotiable.

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  19. The better we
    communicate,
    The less we need
    to negotiate.

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  20. “Design Criticism and the Creative Process”
    www.alistapart.com
    @cassiemc
    Full article on
    www.cassiemcdaniel.com

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