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Design Criticism and the Creative Process

5d4b61f9005f31e563a59bd0a0797f85?s=47 cassiemc
June 12, 2012

Design Criticism and the Creative Process

A presentation of Design Criticism and the Creative Process, originally published on A List Apart in January 2011. This presentation was for Ignite Toronto on February 10, 2011. The slides are Pechu Kucha style, meaning each slide is onscreen for 20 seconds before automatically advancing to the next slide. I discuss how to improve critiques and get more out of them. Read the original article here:



June 12, 2012


  1. and the Creative Process Design Criticism Cassie McDaniel / @cassiemc

  2. says Elbert Hubbard, American writer To avoid criticism:

  3. photo by JMRosenfeld Good criticism guides good design

  4. photo by JMRosenfeld Bad criticism impedes good design

  5. Blank page Objective The ideal design process

  6. The realistic design process Blank page Objective

  7. Blank page Objective Feedback The solution

  8. Difficult feedback !

  9. Subjective criticism !

  10. Establish clear, measurable goals.

  11. Lack of clarity !

  12. (Most people don’t) Speak clearly

  13. Micromanagement ! Make that headline 2pt sizes bigger. 3pt smaller

  14. Focus on the problem, not the solution.

  15. It looks fine. Let’s go with it. Design apathy !

  16. Talk about your rationale.

  17. Too much negativity ! colors layout type imager y hair

    buttons mood
  18. Criticism is negotiable.

  19. The better we communicate, The less we need to negotiate.

  20. “Design Criticism and the Creative Process” @cassiemc Full article