Design of the Past, Present, and Future - Big Design 2018 Keynote

Keynote presentation from Big Design 2018. We travel 50 years in the past to 500 years into the future, examining the long arc of design.

Transcript

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2. ANXIETY
   

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3. In the future there will be no more designers.
   FINISH THIS SENTENCE
   

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4. In the future there will be no more designers.
   

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5. FINISH ANOTHER SENTENCE
   In the future there will be no more designers.
   The designers of the future will be
   the personal coach, the gym trainer,
   the diet consultant.
   

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6. In the future there will be no more designers.
   The designers of the future will be
   the personal coach, the gym trainer,
   the diet consultant.
   

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7. In the future there will be no more designers.
   The designers of the future will be
   the personal coach, the gym trainer,
   the diet consultant.
   PHILIPPE STARCK
   2008
   opinionator.blogs.nytimes.com/2008/04/14/starck-raving
   

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8. PHILIPPE STARCK
   2008
   a provocation
   

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10. LARRY KEELEY
    1999
    New creative software programs 

    will make designers obsolete.
    IDCA: International Design Conference in Aspen (1999)
    

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12. It is just the cognitive limits on the 

    number of interactions a designer can manipulate, 

    which make the unaided designer obsolete in the face 

    of the large complexes of requirements he meets today.
    Christopher Alexander and Marvin L. Manhein, The Design of Highway Interchanges. Cambridge: Department of Civil Engineering, MIT, 1962.
    CHRIS ALEXANDER
    1962
    

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13. no more designers
    2008
    designers obsolete
    1999
    the unaided
    designer obsolete
    1962
    

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14. HIGH
    LOW
    ARTIFACTS TRANSFORMATIONS
    COMPLEXITY
    EXPERIENCES
    THOUGHTS
    ACTION
    THINGS
    SYMBOLS
    Logos, signs Tools, objects Interactions, services Ecosystems, platforms
    Buchanan, R. (2001) Design research and the new learning. Design Issues, 17(4), 3–23
    The field of design is changing.
    Buchanan’s four orders of design (2001) demonstrates the field’s past and possible futures.
    Problems of
    Communication
    Problems of
    Construction
    Problems of
    Action
    Problems of
    Integration
    Participation
    Interaction
    Interface
    Transaction
    

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15. 20th century design
    FROM
    THOUGHTS
    ACTION
    THINGS
    SYMBOLS
    Logos, signs Tools, objects Interactions, services Ecosystems, platforms
    Simplicity of form, function,
    materials, and manner.
    Buchanan, R. (2001) Design research and the new learning. Design Issues, 17(4), 3–23
    Problems of
    Communication
    Problems of
    Construction
    Problems of
    Action
    Problems of
    Integration
    

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16. THOUGHTS
    ACTION
    THINGS
    SYMBOLS
    Logos, signs Tools, objects Interactions, services Ecosystems, platforms
    Problems of
    Communication
    Problems of
    Construction
    Problems of
    Action
    Problems of
    Integration
    20th century design
    FROM
    Making the complex manageable;
    Rendering the complicated meaningful.
    Simplicity of form, function,
    materials, and manner.
    TO
    21st century design
    Buchanan, R. (2001) Design research and the new learning. Design Issues, 17(4), 3–23
    

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17. 20th century design
    FROM
    Making the complex manageable;
    Rendering the complicated meaningful.
    Simplicity of form, function,
    materials, and manner.
    TO
    21st century design
    THOUGHTS
    ACTION
    THINGS
    SYMBOLS
    Logos, signs Tools, objects Interactions, services Ecosystems, platforms
    Buchanan, R. (2001) Design research and the new learning. Design Issues, 17(4), 3–23
    Design of systems
    increasingly complex
    <
    Problems of
    Communication
    Problems of
    Construction
    Problems of
    Action
    Problems of
    Integration
    

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18. the unaided
    designer obsolete
    1962
    designers obsolete
    1999
    no more designers
    2008
    

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19. no more designers
    2008
    designers obsolete
    1999
    the unaided
    designer obsolete
    1962
    participants
    2017
    

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20. Design has evolved from the design of objects 

    both physical and immaterial, to the design of systems, 

    to the design of complex adaptive systems. 

    This evolution is shifting the role of designers; 

    they are no longer the central planner, 

    but rather participants within the systems they exist in.
    JOI ITO
    2017
    pubpub.org/pub/designandscience
    

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21. Design jobs that will die:
    User Experience Designer
    Visual Designer
    Design Researchers
    Traditional Industrial Designers
    Chief Design Officers
    Design jobs that will grow:
    Virtual Interaction Designer
    Specialist Material Designer
    Algorithmic/AI Designers
    Post-Industrial Designers
    Design Strategists
    fastcompany.com/3063318/5-design-jobs-that-wont-exist-in-the-future
    There may be some design jobs that “die” …
    5 Design Jobs That Won’t Exist In The Future
    from design leaders from frog, Artefact, and IDEO
    

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