Design of the Past, Present, and Future - Big Design 2018 Keynote

Keynote presentation from Big Design 2018. We travel 50 years in the past to 500 years into the future, examining the long arc of design.

Transcript

2. ANXIETY
3. In the future there will be no more designers. FINISH THIS SENTENCE
4. In the future there will be no more designers.
5. FINISH ANOTHER SENTENCE In the future there will be no more designers. The designers of the future will be the personal coach, the gym trainer, the diet consultant.
6. In the future there will be no more designers. The designers of the future will be the personal coach, the gym trainer, the diet consultant.
7. In the future there will be no more designers. The designers of the future will be the personal coach, the gym trainer, the diet consultant. PHILIPPE STARCK 2008 opinionator.blogs.nytimes.com/2008/04/14/starck-raving
8. PHILIPPE STARCK 2008 a provocation
10. LARRY KEELEY 1999 New creative software programs 
 will make designers obsolete. IDCA: International Design Conference in Aspen (1999)
12. It is just the cognitive limits on the 
 number of interactions a designer can manipulate, 
 which make the unaided designer obsolete in the face 
 of the large complexes of requirements he meets today. Christopher Alexander and Marvin L. Manhein, The Design of Highway Interchanges. Cambridge: Department of Civil Engineering, MIT, 1962. CHRIS ALEXANDER 1962
13. no more designers 2008 designers obsolete 1999 the unaided designer obsolete 1962
14. HIGH LOW ARTIFACTS TRANSFORMATIONS COMPLEXITY EXPERIENCES THOUGHTS ACTION THINGS SYMBOLS Logos, signs Tools, objects Interactions, services Ecosystems, platforms Buchanan, R. (2001) Design research and the new learning. Design Issues, 17(4), 3–23 The field of design is changing. Buchanan’s four orders of design (2001) demonstrates the field’s past and possible futures. Problems of Communication Problems of Construction Problems of Action Problems of Integration Participation Interaction Interface Transaction
15. 20th century design FROM THOUGHTS ACTION THINGS SYMBOLS Logos, signs Tools, objects Interactions, services Ecosystems, platforms Simplicity of form, function, materials, and manner. Buchanan, R. (2001) Design research and the new learning. Design Issues, 17(4), 3–23 Problems of Communication Problems of Construction Problems of Action Problems of Integration
16. THOUGHTS ACTION THINGS SYMBOLS Logos, signs Tools, objects Interactions, services Ecosystems, platforms Problems of Communication Problems of Construction Problems of Action Problems of Integration 20th century design FROM Making the complex manageable; Rendering the complicated meaningful. Simplicity of form, function, materials, and manner. TO 21st century design Buchanan, R. (2001) Design research and the new learning. Design Issues, 17(4), 3–23
17. 20th century design FROM Making the complex manageable; Rendering the complicated meaningful. Simplicity of form, function, materials, and manner. TO 21st century design THOUGHTS ACTION THINGS SYMBOLS Logos, signs Tools, objects Interactions, services Ecosystems, platforms Buchanan, R. (2001) Design research and the new learning. Design Issues, 17(4), 3–23 Design of systems increasingly complex < Problems of Communication Problems of Construction Problems of Action Problems of Integration
18. the unaided designer obsolete 1962 designers obsolete 1999 no more designers 2008
19. no more designers 2008 designers obsolete 1999 the unaided designer obsolete 1962 participants 2017
20. Design has evolved from the design of objects 
 both physical and immaterial, to the design of systems, 
 to the design of complex adaptive systems. 
 This evolution is shifting the role of designers; 
 they are no longer the central planner, 
 but rather participants within the systems they exist in. JOI ITO 2017 pubpub.org/pub/designandscience
21. Design jobs that will die: User Experience Designer Visual Designer Design Researchers Traditional Industrial Designers Chief Design Officers Design jobs that will grow: Virtual Interaction Designer Specialist Material Designer Algorithmic/AI Designers Post-Industrial Designers Design Strategists fastcompany.com/3063318/5-design-jobs-that-wont-exist-in-the-future There may be some design jobs that “die” … 5 Design Jobs That Won’t Exist In The Future from design leaders from frog, Artefact, and IDEO