User Experience in a Lean Startup

Presentation given to Digital Design students at the Vancouver Film School (VFS). An introduction to Unbounce, and the challenges we've faced delivering quality User Experience as a startup.

Transcript

1. User Experience in a Lean Startup
2. Carter Gilchrist Co-founder, Director of Product & UX at Unbounce Graduated VFS Interactive Media in 2004 Hello!
3. SaaS (Software as a Service) built for Marketers is...
4. SaaS (Software as a Service) built for Marketers is... A WYSIWYG landing page builder
5. SaaS (Software as a Service) built for Marketers is... A WYSIWYG landing page builder A/B Testing for increasing conversions
6. SaaS (Software as a Service) built for Marketers is... A WYSIWYG landing page builder A/B Testing for increased conversions Huh?
7. Unbounce enables Marketers to build and test landing pages without any development.
8. Started with 6 Co-founders Turned 3 years old in August Raised $850K last year Currently has 11 employees (17 total) Has 3,667 paying companies also...
9. WTF is “Lean”? ERIC RIES a) wrote this book b) is a big deal
10. http://theleanstartup.com/principles
11. Startups are Experiments Should this product be built? not Can this product be built? The question is:
12. An Example... We Wanted to Know: Would customers be interested in benchmarking their conversion against their industry average? Nothing says “interested” like clicking a “Buy Button” Our Test Method: Use a fake landing page describing the feature with conversion tracking to measure results.
13. An Example... Contextual link in our app sends user to a landing page User clicks “Add Feature for $5/mo”
14. That Was Easy! 15% of users clicked Buy Now. No development required.
15. MVP Minimum Viable Product
16. MVP Minimum Viable Product or
17. MVP Minimum Viable Product or Montel Vontavious Porter
18. MVP A Minimum Viable Product has only the features that allow the product to be deployed, and no more.
19. User Experience User Experience is the way a person feels about using a product, system or service.
20. So... Uhh...
21. Good User Experience in a Lean Startup (MVP) is HARD!
22. The Importance of UX for an Entrepreneur
23. The Importance of UX for an Entrepreneur Entrepreneurs assume everyone else is on the same page as them.
24. The Importance of UX for an Entrepreneur Entrepreneurs assume everyone else is on the same page as them. UX Professionals are trained to understand a user’s initial state of mind.
25. “Once we know something, we find it hard to imagine what it was like not to know it.” Made to Stick Chip and Dan Heath
26. Are Startups for you? Wear many hats Think and react quickly Take risks Bury your ego Make sacrifices Have support of friends & family You’ll have to...
27. Oh look at that... It’s a lot like VFS! Miles Nurse Head of Digital Design at VFS
28. Thank you! Questions? Carter Gilchrist unbounce.com twitter.com/cgilchrist