2014 REALTOR Party Emerging Business Issues & Tech Forum Slides

These are the slides from all 8 presenters at the forum. Please note that even though some of the presentations contained video, these slides do not. They are meant for reference only. Each set of slides are the property of the presenters and they would be able to assist you with further questions.

2014 Emerging Business Issues & Tech Forum - 05/15/14:
* Rick Davidson, Chair
* Heather Ozur, Vice-Chair
* Brian Copeland, Committee Liaison
* Chad Curry, Staff Executive

Presenters:
Video Tools
* Conor McCluskey, BombBomb
* Jostein Svendsen, WeVideo

Productivity Apps
* Zach Schabot, GoConnect
* John Fallone, SendHub

Leads/Listings
* Leigh Brown, Remax Executive
* Amy Chorew, Better Homes & Gardens Real Estate

Predictive Analytics
* Avi Gupta, SmartZip
* Krishna Malyala, TLC Engine

Transcript

1. Quadrant 1 Presentation Order •  Video •  Productivity •  Leads •  Predictive Analytics Emerging Business Issues & Technology Forum
2. BombBomb Conor McClusky Emerging Business Issues & Technology Forum Video/Mobile
3. Build Relationships and Grow your Business
4. SeeIt @ BombBomb.com Be There In Person When You Can’t Be There In Person
5. SeeIt @ BombBomb.com Be There In Person When You Can’t Be There In Person
6. SeeIt @ BombBomb.com Be There In Person When You Can’t Be There In Person Agent: Lead Follow Up Video  email  has  been  “the  deciding  factor   a  number  of  5mes”       Recent  client:   $652,000  purchase  &  $200,000  sale   Video  email  “set  me  apart  from  everyone  else”  
7. Agent: Lead Follow Up SeeIt @ BombBomb.com Video  email  has  been  “the  deciding  factor   a  number  of  5mes”       Recent  client:   $652,000  purchase  &  $200,000  sale   Video  email  “set  me  apart  from  everyone  else”   Be There In Person When You Can’t Be There In Person
8. Agent: Updates to partners & clients Be There In Person When You Can’t Be There In Person SeeIt @ BombBomb.com
9. Agent: Updates to partners & clients SeeIt @ BombBomb.com Be There In Person When You Can’t Be There In Person
10. Communicating to Team SeeIt @ BombBomb.com Be There In Person When You Can’t Be There In Person
11. Broker: Train & Retain
12. Broker: Train & Retain SeeIt @ BombBomb.com “Market my team meeting” “Add more energy” “Extremely contagious” Be There In Person When You Can’t Be There In Person
13. SeeIt @ BombBomb.com
14. WeVideo Jostein Svendsen Emerging Business Issues & Technology Forum Video/Mobile
16. Source: NAR 73% WANT video CUSTOMER EXPECTATION GAP in the Real Estate Industry 3% GET video
17. 75% increase in closing client leads 53x more likely page #1 on Google +41% click-through rate on search results
18. Only one device Single user Looking the same Expensive and difficult Why current video solutions don’t work Available everywhere; iOS, Android and web Teamwork Personalized to you and your client Simple all in one solution
19. TOTAL USERS 2,700,000+ Growing 200,000 /mo.
20. EASY for beginners... Simplicity & Creative Freedom but POWERFUL for savvy Agents
21. This is what you can use WeVideo for Real estate agents Brokers & Associations Listing videos (sellers & buyers) Neighborhood videos Market updates Self-promotion Customer Testimonials Training & Certifications Recruiting Communication Marketing
24. Automatically insert and style property info Add your captions to photos and videos Add descriptions and callouts Post-roll with agent info and broker logo In development
25. Flexible and affordable Silver Gold ENTERPRISE Monthly cost (Annual Subscription) $15 $40 CALL US or Pay As You Go $20 per video $50 per video 30 days FREE TRIAL Music library Automatic property entry Advanced desktop solution Templates Single Multiple Custom Team collaboration HD exports HD Full HD Full HD Branding Limited Full Full Support email live live Extended storage REAL ESTATE BETA OFFER! GET 50% OFF TODAY!
26. wevideo.com/realestate Come to see us at Booth #1731 RE7
27. GoConnect Zach Schabot Emerging Business Issues & Technology Forum Productivity
28. Zach Schabot
31. Questions?
32. SendHub John Fallone Emerging Business Issues & Technology Forum Productivity
33. A Modern Phone System Capture More Leads And Conduct Business More Efficiently And Effectively
34. SendHub.com SendHub.com 65% calls to agents that go to voicemail 67% pick 1st agent contacted 70% clients are unhappy 54% are past clients/referrals Agents Have A Communication Problem "Real Estate Tech Trends 2014." Properties Online, Inc.; ”Profile of Home Buyers and Sellers 2011.” National Association of Realtors®.
35. SendHub.com Agents Need Better Tools +70% of agents use texting to communicate with clients Collaboration for brokers & teams is becoming more important   "Real Estate Tech Trends 2014." Properties Online, Inc.; “The social economy: Unlocking value and productivity through social technologies.” McKinsey Report.  
36. SendHub.com This Is Where SendHub Comes In Never Miss A Lead Again Amazing Business Texting Tools Simple Collaboration Tools
37. SendHub.com Never Miss A Lead Again One Phone Line Anywhere Call Forwarding & Routing Agents Brokers & Teams Faster Responses = More Clients “The Lead Response Management Study – 2009”. http://www.leadresponsemanagement.org
38. SendHub.com “ Business Text Messaging 90% Text Message Read Rate In The First 3 Minutes* “Conventional Advertising.” mobileSquared. Not having a trackable negotiation record can seriously screw me and my clients, so I don’t text “ Groups Home Listing: 3475 Edison Way Commercial Listing: 521 7th Avenue Coworkers Customers 16 12 48 98 (650) 481-6500 Edit Call Message: Hi John, just wanted to follow up on the price for the 2bed 1bath on 7th ave We can do the 2 bedroom for $250k, but closing wouldn’t be for another 3 weeks. 4% from the broker though. Send New Group
39. SendHub.com Collaboration +   API For Custom Integrations Shared Contacts & Groups Shared Files Text & Voicemail Forwarding
40. SendHub.com Setup & Management Add lines in minutes No hardware Works on any device Click of the mouse customization
41. SendHub.com SendHub Already Helps Real Estate Professionals “ We use SendHub because timing is everything. SendHub keeps us connected. Without it, we would lose out on prospects and close fewer deals. “ Charlie Ashby, CEO “ SendHub is the service Google Voice should have been. “ AgentAvenue.com
42. SendHub.com HD Voice Calling Call Transfer Auto Attendant Business Hours Call Forwarding Voice Transcription Use On Any Device Flexible Billing Number Porting Simulring Calling Call Screening Text Messaging Scheduled Messaging Text File Attachments Forward Messages Message Forwarding Bulk SMS Text to Join Native Mobile Apps Visual Voicemail Voicemail to Email Personalized Voicemail Usage Reports Analytics Manage Team Members Dedicated Account Rep 24/7 Live Sales Chat Premium Support Invite Coworkers Local Phone Numbers Toll Free Numbers Caller ID Grows With Your Team Features And more…
43. SendHub.com SendHub: A Modern Phone System Come visit us in the Realtor® Pavilion Booth 1731, RE 4
44. Leigh Brown Emerging Business Issues & Technology Forum Leads & Listings
45. www.NoFluffTraining.com" Facebook for Sellers "
46. www.NoFluffTraining.com" THE BIG ‘WHY’"
47. www.NoFluffTraining.com" Squeeze." www.PrimeSellerLeads.com
48. www.NoFluffTraining.com"
49. www.NoFluffTraining.com" •  Call. •  Text. •  Video. •  Email. •  Repeat.
50. www.NoFluffTraining.com"
51. www.NoFluffTraining.com" Facebook Page
52. www.NoFluffTraining.com" Building the Ad
53. www.NoFluffTraining.com" Demographics
54. www.NoFluffTraining.com" What does it look like?
55. www.NoFluffTraining.com" Contact " Leigh Brown Charlotte NC (RE/MAX Executive Realty) www.NoFluffTraining.com 704.705.7036 leigh@leighsells.com www.youtube.com/noflufftraining"
56. Amy Chorew Emerging Business Issues & Technology Forum Leads & Listings
57. DIGITAL FARMING: EXPANDING YOUR NICHE ONLINE
58. Targeted Plan for Owning Your Market "   Domain  names  are  not  as  big  as  they  used  to  be,  content,   blog  post  names  are  more  important  than  domain  name   "   Content  is  More  powerful  than  Links   "   Tag  Everything!   "   Set  up  your  Google  Plus  profile  integrated  with  social   media  links   "   Have  call  to  ac5ons  for:   §  Top  of  your  funnel  –  newsleSer     §  Medium  –  market  report  quarterly   §  Hot  –  what  is  your  home  worth  
59. "  Website    -­‐  Hub   §  Blog  Posts   §  Video     §  Photos   §  Call  to  Ac5on   What You Need "  Spokes   §  Social  Media   §  Google  +   §  Print   Integra5on  
60. SOCIAL MEDIA IS MARKETING:  
61. Social Pragmatist "   Fact:     Your  social  media  page  will  be  a   top  lis5ng  in  the  Google  results,   and  89%  of  buyers  and  sellers   will  search  you  before  they  hire   you.   "   Tips:   §  Look  Professional   §  Look  Ac5ve   "   Content  Types:   §  Share  relevant  ar5cles   about  lifestyle  and  industry   trends.   •  BHGRE  content   •  Inman,  RIS  Media,  Houzz  
62. THE INTERNET CONSUMER
63. Lead Generation Lead generation is not the problem, it’s that we don’t understand where potential clients are in the process.
64. Consumer’s journey to buying a home  Considera5on    16  Months   Online  Research   7  Months   Ac5ve  Search   3  Months   Transac5on   One  Month   Post  Sales   2+  Months          
65. Society is Changing
66. The  first  agent  to  make  contact  is  .  .  . 238% more  likely  to  convert  a  lead.   Moment of Truth
67. "   Ring  Ring,  You’ve  Got  Mail,  Dink,  Bling,  Flash,  etc.   "   Answer  your  phone/Respond  to  message  ASAP   "   “Your  mailbox  is  full  and  not  accep5ng  new  messages”   "   Close  the  appointment  quick  –  not  too  many  ques5ons     "   Get  all  contact  info   "   Send  an  immediate  email  to  confirm  appt.     and  provide  your  contact  info   "   Send  a  calendar  invite   "   Immediate  video  response   Moment of Truth
68. What was it about this home that caught your attention? Wants and Needs! Power Question
69. "   How  many  lis5ngs  sold  last  month  in  your  market  area?   "   What  was  the  average  selling  price?   "   Which  neighborhood  saw  the  most  ac5vity?   "   What  is  the  most  recent  lis5ng  in  your  neighborhood?   "   Tell  me  about  it!   Inventory
70. Neighborhood Knowledge
71. What am I selling again?
72. “The difference between try and triumph is just a little umph!” - Marvin Philips
73. SmartZip Avi Gupta Emerging Business Issues & Technology Forum Predictive Analytics
75. Only  3%  of  home  sellers     find  their  agent  on  the  web!   2/3rd  of  home  sellers   choose  the  first  agent   they  interview*   *NAR  Member  Profile  2013   Finding  Home  Sellers  is  Hard!  
76. Database  Marke5ng   Ad  hoc   Current  Solu5ons  Don’t  Work!   Cold  Calling   Impersonal   Tradi5onal  Farming   Expensive  &  Slow  
78. Predic6ve  Analy5cs   Targeted  Marke6ng   Pinpoints  most  likely   home  sellers   Helps  you  connect   and  win  them  
79. Number  of  Kids   Move  Down   Predic5ve  Analy5cs  Extracts  Seller  Triggers  
80. Predic5ve  Analy5cs  Finds  Best  Seller  Prospects  
81. Predic5ve  Analy5cs  Provides  a  2X  Advantage  
82. Predic5ve  Analy5cs  Has  Proven  Accuracy  
83. Mul6-­‐channel   Targeted   Turnkey   Online   Ads   Facebook     Ads   Direct   Mail   Email   Nurture   Retarge6ng   Ads   Apps  &   Widgets   Predicted   Sellers   Automated   Marke5ng   Lead   Capture   Targeted  Marke5ng  Maximizes  Your  Brand  
84. Targeted  Marke5ng  is  ProacFve  
85. Targeted  Marke5ng  is  Personal  
86. Targeted  Marke5ng  is  Consistent   Auto  Email  Nurture   Online  Retarge5ng  Ads  
87. Targeted  Marke5ng  is  Relevant  
88. Focused  Prospec5ng   Powered  by  analy5cs   Targeted  Marke5ng   Mul5-­‐channel  &  turnkey   More  Lis5ngs   Faster   SmartTarge5ng  –  The  Smartest  Way  to  Get  LisFngs  
89. 42%   Business   from  SOI   Coming  Soon…  SphereTargeFng   Win  more  lis7ngs   Unlock  your  Sphere   58%   Business   From   New  Clients  
90. SmartZip  –  Agent  Proven  
91. ANALYTICS  TRUSTED  BY   AWARDS   RECOGNITIONS   VENTURE-­‐BACKED   SmartZip  –  Industry  Trusted  
92. Get  Your  Exclusive  Territory  Today   Visit  us  Booth  #1731,  RE1  (NAR  Pavilion)     www.smartzip.com   (888)  402-­‐7960  
93. TLC Engine Krishna Malyala Emerging Business Issues & Technology Forum Leads & Listings
94. Find your home faster Krishna  Malyala,  Co-­‐Founder/  CTO   May  2014  
95. Confiden5al    E-­‐  gurus,  LLC  -­‐  All  Rights  reserved   Q:  Would  you  make  the  largest   purchase  decision  in  your  life  with     only  half  the  informa5on?  
96. Confiden5al    E-­‐  gurus,  LLC  -­‐  All  Rights  reserved   Why  TLC  MaSers  -­‐  Home  Affordability   Suzie  Orman  -­‐  Noted  financial  expert   lThe  base  mortgage  is   just  the  beginning  of   your  housing  costs.  On   average,  you  need  to   add  another  40-­‐45   percent  to  get  a  more   realis7c  total  monthly   cost.”   85%   currently     make  a   purchase     based  on   mortgage   payment   alone  
97. Confiden5al  -­‐  All  Rights  reserved   Uninformed  decisions   cost  people  thousands  of   dollars  when  moving  or   changing  jobs   Recent  Center  for  Housing  Policy  Report  
98. Confiden5al  -­‐  All  Rights  reserved      TLCengine  search  includes  both  dark  blue  (housing  costs)         &  light  blue  areas  (transporta5on  cost)  across  top  markets  
99. Confiden5al    E-­‐  gurus,  LLC  -­‐  All  Rights  reserved   We  are  geung  many  points  of  data  from  different  sources   “Big  Data”   Informa5on
100. Confiden5al    E-­‐  gurus,  LLC  -­‐  All  Rights  reserved   What  we  do  is  convert  all  those  data  points  and  filter   out  what  is  most  important  to  you     Informa5on    =>  Knowledge  
101. Confiden5al    E-­‐  gurus,  LLC  -­‐  All  Rights  reserved   By  connec5ng  the  data  we  make  meaning  and  allow   you  to  take  “ac5onable”  decisions   Informa5on    =>  Knowledge  =>  Wisdom
102. Confiden5al    E-­‐  gurus,  LLC  -­‐  All  Rights  reserved   Mortgage Rates (FICO) Car   Insurance   Home   Insurance   Commute   Costs   Entertainment   Lifestyle   Costs   Mul5ple  Lis5ng  Service(MLS)   Sources  of  Data   -­‐  Data  from  public  &  private  data  sets  which   range  from  na5onal  to  local  zip  code  level     -­‐  Some  data  updated  daily  eg.  Gas  &  APR  
103. Confiden5al    E-­‐  gurus,  LLC  -­‐  All  Rights  reserved   Automated  Calculators   TLCengine  automates  them  for  every  home  in  the  MLS:   • Mortgage  calculator  –  Using  current  rates   • Affordability  calculator  –  Based  on  Banking  Rules   • Tax  savings  calculator  –  from  IRS  Guidelines   • Home  insurance  calculator     • Commute  calculator  –  Public  Transporta5on/Car  –  distance,    5me,   maintenance,    insurance     • Mortgage  term  comparison   • Gross  to  Net  calculator  based  on  local/state/federal  taxes   • Debt  reduc5on  calculator   • Customer  has  a  choice  to  personalize  this  further   *Note  that  TLCengine®  is  a  compara5ve  tool  —  your  actual  costs  of  owning  a  par5cular  home  will   vary  depending  on  your  personal  circumstances,  such  as  your  FICO  score,  type  of  hea5ng/cooling   system,  age,  others.  
104. Confiden5al    E-­‐  gurus,  LLC  -­‐  All  Rights  reserved   * $4,600 $4,500 $3,700 $3,800 $4,200 Homebuyers  find  surprising  value  -­‐  TLCengine  home  search:   3BR/2BA  Home,  Dual  income  married  couple  w/  no  kids  who  both  work  in  NYC   House Location Mortgage Commute Time $500K Princeton $2,334 60-80min $500K Bridgewater $2,334 75-90min $600K Jersey City $2,813 20min $600K Hoboken $2,813 20min $700K Jersey City $3,328 20Min TLC  (true  lifestyle  cost)    =     PITI  (principal  ,  interest,  taxes  ,  insurance)      +  Commute  +  U7li7es  +  Entertainment  +  Finance  +   Lifestyle        
105. Banks HUD/FHA
108. Confiden5al    E-­‐  gurus,  LLC  -­‐  All  Rights  reserved     Thank  You     krishna@tlcengine.com