100% Evergreen Articles to Survive Search Updates

This is a guide to how to get the most possible value from your articles by making them evergreen, gaining traffic even after core search updates.

Transcript

1. 100% evergreen articles to survive search updates Chris Meabe FOUNDATION MARKETING Speakerdeck.com/chrismeabe @chrismeabe @chris_meabe
2. We’ve all seen this #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com
3. Meanwhile… #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com
4. #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com
5. Hypothesis: There are three key factors common among evergreen blog posts #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com
6. But that’s not enough #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com
7. They’re all the same #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com
8. #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com LIST 12% OTHER 12% “WHAT IS” 76% Article types
9. #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com Intro types “WHAT IS” 44% “OVERVIEW” 36% OTHER 20%
10. #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com Total length vs intro length Total length Intro length
11. #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com Number of backlinks
12. How many links out do you include? #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com
13. #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com Number of links out
14. #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com What’s your refresh process?
15. #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com Did they refresh articles? YES 84% NO 16%
16. #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com 1. Define your term
17. #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com 2. Establish expertise
18. #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com 3. Keep it fresh
19. #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com But how do you future-proof?
20. #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com
21. #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com What do they care about?
22. #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com Pranjal Aggarwal et al., “GEO: Generative Engine Optimization,” preprint submitted on 28 June 2024 at arXiv:2311.09735
23. #brightonSEO · @chrismeabe · @chris_meabe · chris@chrismeabe.com 1. Definition 2. Authority 3. Freshness