The last decade and change has seemingly been all about developer productivity: shipping code faster, delivering continuously, and breaking apart monoliths in the name of greater flexibility. But the next frontier yet looms: production. Leading software engineering organizations are increasingly asking developers to own their code in production—but what does that mean, in practice? We'll discuss tooling (ready to embrace developers, or built for a different audience?), culture (how does embracing production help us skill up as devs?), and more in this talk.