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How to Copy Spotify in 60min (LeanDus)

3c92732f54e237c3a079fbd51c783697?s=47 Cliff Hazell
January 14, 2016

How to Copy Spotify in 60min (LeanDus)

** A longer version of this talk done specially for LeanDus in Dusseldorf, Jan 14 2016
** Included examples and stories of how Tribes have evolved over the last few years at Spotify.

Often we hear of people trying to be like Spotify because we have “solved all our problems".
As a result many copy some of our most visible artifacts and practices.

While we like that people draw inspiration from us, it’s important to remember the papers and talks we’ve shared are only part of the story.
The picture is incomplete, only show a snapshot. Much change has occurred and It’s hard to capture all of this is a single paper or talk.
It’s also important to understand why we did certain things, not just what we did, as they are solutions to our specific problems.

In this talk I’ll explain why attempting to copy us might be harder than it looks.
Specifically I'll cover some common approaches we don't use, what we do instead, and why I believe this to be very important.


Cliff Hazell

January 14, 2016

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  1. How to copy Spotify in 60 min* Cliff Hazell Coach

    at Spotify Find me on Twitter: @ixhd
  2. Perhaps? Seen our “model” Henrik’s Videos? Conference Talks?

  3. None
  4. 30+ people in 1 site

  5. 100+ teams in 5 sites

  6. None
  7. None
  8. All models are wrong… some are useful (just a snap

  9. Some things we avoid Why we avoid them What we

    do instead Whats changing
  10. What’s it like inside?

  11. IT Shelf - Project Lolipop Lollipop

  12. None
  13. Pelle 1:1

  14. None
  15. The Story of a Learning Organization

  16. “Be the best at getting better”

  17. Punishing Failure Avoid

  18. “People are all for the truth, unless it’s embarrassing or

    threatening” Chris Argyris
  19. None
  20. None
  21. Celebrate Learning Instead

  22. Hero Worship Avoid

 “A System … is not the sum of it’s

    parts, but the product of its interactions”
  24. Collaboration Encourage

  25. Human Interaction

  26. Occasional Proximity

  27. Structure Carefully

  28. Workspace Design

  29. Centralizing all Decisions and Control Avoid

  30. None
 “Decentralizing control requires decentralizing both authority to make decisions

    and the information to make them correctly” Don Reinertsen
  32. Leadership at all Levels Encourage

  33. So… What have we changed? What have we learnt?

  34. Strong mission containers Tech -> TPD Budget experiments

  35. Strong Mission Containers amplify purpose, make it common. Shared.

  36. None
  37. Responsive constellations

  38. From “Tech” to “TPD”, increasing alignment and focus

  39. None
  40. P P PO is now part of the squad

  41. P T D Tech, Product and Design: C level Trio

    (Enabled by stronger missions)
  42. P T D Mid level slightly awkward

  43. P T D Tribe Leadership TPD Leadership

  44. Fractal Pattern (squad, tribe, alliance, TPD)

  45. Budgets affect containers and significantly influence autonomy

  46. P T D TPD Tribe Tribe Mobile Chapter Mobile Chapter

    BE Chapter
  47. P T D TPD Tribe Tribe Mobile Chapter Mobile Chapter

    BE Chapter — Too much detail! — No Control :( $$
  48. P T D TPD Tribe Tribe Mobile Chapter Mobile Chapter

    BE Chapter :) :) $$ :( ??! $$
  49. Remember the yarn theft?

  50. Continuous evolutionary change wins!

  51. None
  52. Celebrate Learning, Encourage Collaboration and Leadership at all Levels

  53. But, We’re special: “We don’t have time to change!” “People

    won’t do work if we don’t tell them!” “Teaching, Mentoring and Coaching takes time and is too expensive!”
  54. Where should I start?

  55. Go to the Gemba Start Experimenting Get a Mentor or

  56. Thank you Cliff Hazell Coach at Spotify Find me on

    Twitter: @ixhd