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Techie Corner : August 2nd week

cogzidel
August 13, 2012

Techie Corner : August 2nd week

Cogzidel second week techie corner - August 2nd week.
Presentation created by Pandurengan- Senior Developer, Cogzidel Technologies

cogzidel

August 13, 2012
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Transcript

  1. Every Technology comes from Creativity
    Creativity:
    “Learning gives Creativity
    Creativity leads to Thinking
    Thinking provides Knowledge
    Knowledge Makes out the great”

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  2. Techie Session Topics
    1. SAP
    2. I phone
    3. Website Optimization
    4. Software Testing
    5. Cloud Computing
    6. Face book
    7. Google Hangout
    8. Digital Asset optimisation
    9. Google Account Chooser

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  3. • SAP Started in 1972 by five
    former IBM employees in Mannheim, Germany.
    • It is the world's largest inter-enterprise
    software company and the world's fourth-
    largest independent software supplier
    • The original name for SAP was German:
    Systeme, Anwendungen, Produkte, German for
    "Systems Applications and Products.“
    • The original SAP idea was to provide
    customers with the ability to interact with a
    common corporate database for a
    comprehensive range of applications.
    • The applications have been assembled
    and today many corporations, including IBM
    and Microsoft, are using SAP products to run
    their own businesses.

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  4. • Key people of SAP are:
    Hasso Plattner (Chairman)
    Jim Hagemann Snabe (Co-CEO)
    Bill McDermott (Co-CEO)
    • SAP applications, built around their
    latest R/3 system, provide the capability to
    manage financial, asset, and cost accounting,
    production operations and materials,
    personnel, plants, and archived documents.
    • The R/3 system runs on a number of
    platforms includingWindows 2000 and uses
    the client/server model. The latest version of
    R/3 includes a comprehensive Internet-
    enabled package.
    • SAP has recently recast its product
    offerings under a comprehensive Web
    interface, called mySAP.com, and added
    new e-business applications, including
    customer relationship management (CRM)
    and supply chain management (SCM).

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  5. Applications:
    • Customer Relationship
    Management (CRM) :
    helps companies acquire
    and retain customers, gain marketing
    and customer insight.
    • Product Lifecycle Management (PLM) :
    helps manufacturers with
    product-related information.
    • Supply Chain Management (SCM) :
    helps companies with the
    process of resourcing its
    manufacturing and service processes.
    • Supplier Relationship
    Management (SRM) :
    enables companies to
    procure from suppliers
    • Sap Erp :
    Used to SAP's Business Suite

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  6. “Each and Every Mobile phone made only for
    communication and not for conversation.”
    IPhone:
    • The first IPhone was actually
    dreamed up in 1983.
    • Forget that silly old
    touchscreen, this Iphone was a
    landline with full, all-white
    handset and a built-in screen
    controlled with a stylus.
    • The phone was designed for
    Apple by Hartmut Esslinger, an
    influential designer who helped
    make the Apple IIc computer
    (Apple’s first “portable”
    computer) and later founded
    Frogdesign.
    • The 1983 iPhone certainly fits
    in with Esslinger’s other designs
    for Apple.

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  7. • The first iPhone was unveiled
    by Steve Jobs, then CEO of
    Apple, on January 9, 2007 and
    released on June 29, 2007.
    • The most recent iPhone, the
    5th generation iPhone 4S, was
    released in October 2011.
    • An iPhone can function as
    a video camera (video recording
    was not a standard feature until
    the iPhone 3GS was released,
    a camera phone, a portable
    media player, and an Internet
    client with email and web
    browsing capabilities, can
    send texts and receive visual
    voicemail, and has both Wi-
    Fi and cellular data (2Gand 3G)
    connectivity.

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  8. • There are five generations of iPhone
    models, each accompanied by one of the five
    major releases of iOS (formerly iPhone OS).
    • The original iPhone was a GSMphone, and
    established design precedents, such as
    screen size and button placement, that have
    persisted through all models.
    • The iPhone 3G added 3G cellular network
    capabilities and A-GPS location. The iPhone
    3GS added a compass, faster processor, and
    higher resolution camera, including video
    recording at 480p.
    • Apple fans expressed disappointment
    about the lack of a design change,
    consumers reacted very differently.
    Apple said it sold more than four million
    iPhone 4S’s during the device’s first weekend
    on sale.
    • The iphone 4s Included a “Virtual
    Assistant” used for voice commands.

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  9. • In June 2012, Apple introduced
    a new version of its mobile
    operating system for iPhones and
    iPads that brings a host of new
    features, including three-
    dimensional maps that let users
    zoom over an image of a city.
    • The new maps software
    replaces Google Maps with
    Apple’s own mapping system.
    • In January 2012, after a
    blockbuster fourth quarter, Tim
    Cook, Apple’s chief executive,
    said the iPhone 4S accounted for
    the majority of iPhone sales.
    • Even in a down economy and
    with a free iPhone in its portfolio,
    Apple still managed to sell the
    expensive, newer 4S to most of its
    customers.

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  10. “Website is the first impression of
    business”
    Website Optimization:
    • Business people often ignore many
    simple fixes for websites. Their sites
    don’t get found or scare away visitors
    who do land there.
    • Web developers often
    underestimate the plethora of ways to
    tweak a website for more visitors and
    higher sales.
    • SEO has been around for 10 years
    but still many sites fail to take
    advantage of most little fixes Google
    needs to assess a site and visitors
    need to get what they want.

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  11. Titles:
    • Add one more keyword to your title-
    tag if your site is already performing
    well in Google, substract one if your
    still a little weak in Google. Strong?
    Then follow this example: Before
    “SEO Blog”, after “SEM & SEO Blog”.
    Weak? The other way around.
    • Add an often searched modifier to
    your title, something like “cheap”,
    “affordable” or “London”, “Glasgow”
    or “shop”, “services”.
    • Remove your company name or
    shorten and move it to the end of the
    title. Wrong: John Doe Industries SEO
    Services Glasgow. Right: SEO Services
    Glasgow – J.Doe
    Meta Tags:
    Repeat the keyword/keyphrase at the
    beginning of the meta description: If
    the title is “SEO Blog” then the meta
    description should be: SEO blog:

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  12. • The UK’s leading SEO blog
    offering global search marketing
    news about SEM, PPC and more.
    • Remove all other meta tags, they
    just clutter your code and make
    your “code to content ratio” look
    bad. Google ignores most, others
    are nice to have, not more.
    Headlines:
    • Add a h2 headline which is a sentence
    explaining your h1 headline. Example:
    h1 – “SEO Services Glasgow”, h2 –
    “We’re the first professional search
    engine optimisation company in
    Glasgow offering SEO services since
    1995″.
    Page Elements:
    • Change your menu item “shop” or
    “services” to something that reflects
    what you offer or sell, e.g “SEO
    services”.

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  13. • Change your homepage link from
    “home” to “SEO Blog” or whatever
    your site or blog is about.
    • Add your address in the footer.
    • Create a big bold link or button with
    a “call to action” like “buy now!”,
    “subscribe here!” or “join now!”.
    • Add a large phone number in bold
    at the top of your page.
    • Delete an element on your
    homepage you never click on other
    websites.
    • Change the anchor text of a “more”
    link to the keyword the “more” page
    deals with
    Backlinks and PageRank:
    • Link out to your favourite site on a topic
    similar to yours. Recommend it explicitly.

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  14. • Add a “permalink” link to your
    pages.
    • Add the nofollow attribute to your
    “contact page” link.
    • Add a “Bookmark to
    Delicious” badge or button,
    Delicious bookmarks often
    automatically appear on blogs.
    Copywriting:
    • Mention what you offer exactly
    on your site/page, use brands and
    exact product names.
    • Add 5 tags to your page by adding
    following text: “Tags: tag1, tag2,
    tag3, tag4, tag5″. In our case it
    would be probably: “Tags: SEO,
    optimisation, website, traffic, sales”

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  15. “Quality is never an accident; it is always
    the result of intelligent effort.”
    Software testing:
    • Software Testing is a process
    of evaluating a system by
    manual or automatic means and
    verify that it satisfies specified
    requirements or identify
    differences between expected
    and actual results
    Why Software Testing ?
    • Error Free
    • Efficient
    • Secured
    • Flexible
    • Software Testing is important
    as it may cause mission failure,
    impact on
    operational performance and
    reliable if not done properly.

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  16. QUALITY PRINCIPLES:
    • Quality is defined as meeting
    the Customers requirements in
    the First time and Every time.
    • Quality is much more than
    the absence of defects, which
    allows us to meet customers
    expectations.
    Five perspective of quality:
    • Transcendent-
    I know when I see it.
    • Product based-
    possesses desired features.
    User based Fitness for use.
    • Development
    and manufacturing
    based Confirms to
    requirements.

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  17. Why Quality?
    • Quality is the most important factor
    affecting an organization's long-term
    performance.
    • Quality is the way to achieve
    improved productivity and
    competitiveness in any organization.
    Cost of Quality:
    1.Prevention cost :
    Money required to prevent errors and to
    do the job right the first time.
    2.Appraisal costs : Money Spent to
    review completed product against
    requirement.
    3.Failure costs : This cost
    associated with defective products that
    have been delivered to the user or
    moved into production.

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  18. Testing Types:
    • Unit testing
    • Integration testing
    • System testing
    Integration testing:
    • Integration is a systematic
    approach to building the complete
    software structure specified in the
    design from unit-tested modules.
    • Integration plan must
    specify the order in which the
    modules are integrated.
    System testing:
    • System testing is an activity to
    validate the software product
    against the requirement
    specification.

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  19. “Cloud is about how you do computing, not
    where you do computing”.
    Cloud Computing:
    • Cloud computing is an emerging
    computing technology that uses the
    internet and central remote servers
    to maintain data and applications.
    Uses:
    • Helps to use applications without
    installations.
    • Access the personal files at any computer
    with internet access.
    • This technology allows much more
    efficient computation by centralizing
    storage, memory, processing and band
    width.

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  20. Applications:
    Cloud application services or "
    Software as a Service(S aaS)
    " deliver software as a service over
    the Internet, eliminating the need
    to install and run the application on
    the customer's own computers and
    simplify in maintenance and
    support.
    Hybrid cloud:
    Hybrid cloud consists of multiple
    internal external providers “will be
    typical for most enterprises”. By
    integrating mulitple cloud services
    users may be able to ease the
    transition of public cloud services.
    Private Cloud:
    Private Cloud is used to emulate
    cloud computing on private
    networks.

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  21. “This book will show our
    expressions and attitude
    clearly because Face is the
    index of the mind.”
    Facebook:
    Facebook is a social
    networking service and
    website launched in February
    2004, owned and operated
    by Facebook, As of May 2012,
    Facebook has over 900
    million active users, more
    than half of them using
    Facebook on a mobile device
    Launched: February 4, 2004
    Created By:
    Mark Zuckerberg

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  22. Google Hangout:
    • Hangouts let you catch up with
    friends and family, whether
    you’re at home on your
    computer or using the Google+
    mobile app on the go.
    • Up to 10 people can join a
    hangout, and it’s easy to invite
    specific friends or circles.
    • So share the latest news and see
    everyone’s reactions live, or add
    apps to your hangout to watch
    YouTube clips together, play
    poker with your buddies or
    doodle with your kids when
    you’re away from home.

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  23. Digital asset optimization (DAO):
    • Digital asset optimization (DAO) is
    becoming a serious consideration
    among marketers ever since the
    beginning of blended or universal
    search.
    • Many are calling it the new SEO. This
    is because traditional SEO focuses on
    optimizing text content and DAO
    expands the net to all types of non-text
    assets such as images, video, PDFs,
    podcasts, blogs, RSS, and other type
    assets. Most of these are social media
    related.
    SEO + Social Media Optimization = Digital
    Asset Optimization

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  24. Google Account Chooser:
    • Gmail is undoubtedly one of Google's
    most popular and widely used services
    today. Gmail is so popular that a lot of
    people maintain multiple Gmail ids for
    personal or work purposes.
    • Google has now introduced a single,
    multiple account log-in page, which
    will make multiple sign-ins an easier
    affair. With the Account Chooser
    feature users can choose from a list of
    their accounts.
    • This means that now users will be
    required to enter their login credentials
    less frequently.

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  25. • Users will have to first enable the
    feature, and tick the 'Stay signed in'
    checkbox. Whenever a user wants
    to log in to a particular account, he
    or she will only need to click on the
    account in the list.
    • The details included in the list for
    every account are the user's name,
    e-mail id, and a profile image, if
    any.
    • Users can freely add or remove
    accounts clubbed under this
    feature.
    • The "Edit account" option at the
    bottom of the list is used to remove
    an account.
    • To delete an account, users need
    to sign out of it.
    • Those who wish to discontinue
    using this feature can disable it.

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  26. “Knowing is not enough we must apply
    Willing is not enough we must do”
    - Bruce lee
    Presentation prepared by
    G.Pandurengan – Senior Developer.
    Thanks a lot to the Chief Operating Officer – Major
    Karthik
    Also to our friends and who deliver those informative
    topics in techie session.
    1. Jenifer - Trainee Programmer
    2. VishnuPriya – Trainee Programmer
    3. John - Trainee Programmer
    4. Nisha – Trainee Programmer
    5. Seenibhava – Web Designer
    6. Shanthi – Trainee Programmer
    7. Hariharan – Programmer
    8. Senthil Ganesh – SEO
    9. Sangili – Trainee Programmer
    Facebook id: pandurengan
    Skype id: pandurengang
    Gmail : [email protected]
    Yahoo:
    [email protected]

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