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Techie Corner : August 2nd week

August 13, 2012

Techie Corner : August 2nd week

Cogzidel second week techie corner - August 2nd week.
Presentation created by Pandurengan- Senior Developer, Cogzidel Technologies


August 13, 2012

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  1. Every Technology comes from Creativity Creativity: “Learning gives Creativity Creativity

    leads to Thinking Thinking provides Knowledge Knowledge Makes out the great”
  2. Techie Session Topics 1. SAP 2. I phone 3. Website

    Optimization 4. Software Testing 5. Cloud Computing 6. Face book 7. Google Hangout 8. Digital Asset optimisation 9. Google Account Chooser
  3. • SAP Started in 1972 by five former IBM employees

    in Mannheim, Germany. • It is the world's largest inter-enterprise software company and the world's fourth- largest independent software supplier • The original name for SAP was German: Systeme, Anwendungen, Produkte, German for "Systems Applications and Products.“ • The original SAP idea was to provide customers with the ability to interact with a common corporate database for a comprehensive range of applications. • The applications have been assembled and today many corporations, including IBM and Microsoft, are using SAP products to run their own businesses.
  4. • Key people of SAP are: Hasso Plattner (Chairman) Jim

    Hagemann Snabe (Co-CEO) Bill McDermott (Co-CEO) • SAP applications, built around their latest R/3 system, provide the capability to manage financial, asset, and cost accounting, production operations and materials, personnel, plants, and archived documents. • The R/3 system runs on a number of platforms includingWindows 2000 and uses the client/server model. The latest version of R/3 includes a comprehensive Internet- enabled package. • SAP has recently recast its product offerings under a comprehensive Web interface, called mySAP.com, and added new e-business applications, including customer relationship management (CRM) and supply chain management (SCM).
  5. Applications: • Customer Relationship Management (CRM) : helps companies acquire

    and retain customers, gain marketing and customer insight. • Product Lifecycle Management (PLM) : helps manufacturers with product-related information. • Supply Chain Management (SCM) : helps companies with the process of resourcing its manufacturing and service processes. • Supplier Relationship Management (SRM) : enables companies to procure from suppliers • Sap Erp : Used to SAP's Business Suite
  6. “Each and Every Mobile phone made only for communication and

    not for conversation.” IPhone: • The first IPhone was actually dreamed up in 1983. • Forget that silly old touchscreen, this Iphone was a landline with full, all-white handset and a built-in screen controlled with a stylus. • The phone was designed for Apple by Hartmut Esslinger, an influential designer who helped make the Apple IIc computer (Apple’s first “portable” computer) and later founded Frogdesign. • The 1983 iPhone certainly fits in with Esslinger’s other designs for Apple.
  7. • The first iPhone was unveiled by Steve Jobs, then

    CEO of Apple, on January 9, 2007 and released on June 29, 2007. • The most recent iPhone, the 5th generation iPhone 4S, was released in October 2011. • An iPhone can function as a video camera (video recording was not a standard feature until the iPhone 3GS was released, a camera phone, a portable media player, and an Internet client with email and web browsing capabilities, can send texts and receive visual voicemail, and has both Wi- Fi and cellular data (2Gand 3G) connectivity.
  8. • There are five generations of iPhone models, each accompanied

    by one of the five major releases of iOS (formerly iPhone OS). • The original iPhone was a GSMphone, and established design precedents, such as screen size and button placement, that have persisted through all models. • The iPhone 3G added 3G cellular network capabilities and A-GPS location. The iPhone 3GS added a compass, faster processor, and higher resolution camera, including video recording at 480p. • Apple fans expressed disappointment about the lack of a design change, consumers reacted very differently. Apple said it sold more than four million iPhone 4S’s during the device’s first weekend on sale. • The iphone 4s Included a “Virtual Assistant” used for voice commands.
  9. • In June 2012, Apple introduced a new version of

    its mobile operating system for iPhones and iPads that brings a host of new features, including three- dimensional maps that let users zoom over an image of a city. • The new maps software replaces Google Maps with Apple’s own mapping system. • In January 2012, after a blockbuster fourth quarter, Tim Cook, Apple’s chief executive, said the iPhone 4S accounted for the majority of iPhone sales. • Even in a down economy and with a free iPhone in its portfolio, Apple still managed to sell the expensive, newer 4S to most of its customers.
  10. “Website is the first impression of business” Website Optimization: •

    Business people often ignore many simple fixes for websites. Their sites don’t get found or scare away visitors who do land there. • Web developers often underestimate the plethora of ways to tweak a website for more visitors and higher sales. • SEO has been around for 10 years but still many sites fail to take advantage of most little fixes Google needs to assess a site and visitors need to get what they want.
  11. Titles: • Add one more keyword to your title- tag

    if your site is already performing well in Google, substract one if your still a little weak in Google. Strong? Then follow this example: Before “SEO Blog”, after “SEM & SEO Blog”. Weak? The other way around. • Add an often searched modifier to your title, something like “cheap”, “affordable” or “London”, “Glasgow” or “shop”, “services”. • Remove your company name or shorten and move it to the end of the title. Wrong: John Doe Industries SEO Services Glasgow. Right: SEO Services Glasgow – J.Doe Meta Tags: Repeat the keyword/keyphrase at the beginning of the meta description: If the title is “SEO Blog” then the meta description should be: SEO blog:
  12. • The UK’s leading SEO blog offering global search marketing

    news about SEM, PPC and more. • Remove all other meta tags, they just clutter your code and make your “code to content ratio” look bad. Google ignores most, others are nice to have, not more. Headlines: • Add a h2 headline which is a sentence explaining your h1 headline. Example: h1 – “SEO Services Glasgow”, h2 – “We’re the first professional search engine optimisation company in Glasgow offering SEO services since 1995″. Page Elements: • Change your menu item “shop” or “services” to something that reflects what you offer or sell, e.g “SEO services”.
  13. • Change your homepage link from “home” to “SEO Blog”

    or whatever your site or blog is about. • Add your address in the footer. • Create a big bold link or button with a “call to action” like “buy now!”, “subscribe here!” or “join now!”. • Add a large phone number in bold at the top of your page. • Delete an element on your homepage you never click on other websites. • Change the anchor text of a “more” link to the keyword the “more” page deals with Backlinks and PageRank: • Link out to your favourite site on a topic similar to yours. Recommend it explicitly.
  14. • Add a “permalink” link to your pages. • Add

    the nofollow attribute to your “contact page” link. • Add a “Bookmark to Delicious” badge or button, Delicious bookmarks often automatically appear on blogs. Copywriting: • Mention what you offer exactly on your site/page, use brands and exact product names. • Add 5 tags to your page by adding following text: “Tags: tag1, tag2, tag3, tag4, tag5″. In our case it would be probably: “Tags: SEO, optimisation, website, traffic, sales”
  15. “Quality is never an accident; it is always the result

    of intelligent effort.” Software testing: • Software Testing is a process of evaluating a system by manual or automatic means and verify that it satisfies specified requirements or identify differences between expected and actual results Why Software Testing ? • Error Free • Efficient • Secured • Flexible • Software Testing is important as it may cause mission failure, impact on operational performance and reliable if not done properly.
  16. QUALITY PRINCIPLES: • Quality is defined as meeting the Customers

    requirements in the First time and Every time. • Quality is much more than the absence of defects, which allows us to meet customers expectations. Five perspective of quality: • Transcendent- I know when I see it. • Product based- possesses desired features. User based Fitness for use. • Development and manufacturing based Confirms to requirements.
  17. Why Quality? • Quality is the most important factor affecting

    an organization's long-term performance. • Quality is the way to achieve improved productivity and competitiveness in any organization. Cost of Quality: 1.Prevention cost : Money required to prevent errors and to do the job right the first time. 2.Appraisal costs : Money Spent to review completed product against requirement. 3.Failure costs : This cost associated with defective products that have been delivered to the user or moved into production.
  18. Testing Types: • Unit testing • Integration testing • System

    testing Integration testing: • Integration is a systematic approach to building the complete software structure specified in the design from unit-tested modules. • Integration plan must specify the order in which the modules are integrated. System testing: • System testing is an activity to validate the software product against the requirement specification.
  19. “Cloud is about how you do computing, not where you

    do computing”. Cloud Computing: • Cloud computing is an emerging computing technology that uses the internet and central remote servers to maintain data and applications. Uses: • Helps to use applications without installations. • Access the personal files at any computer with internet access. • This technology allows much more efficient computation by centralizing storage, memory, processing and band width.
  20. Applications: Cloud application services or " Software as a Service(S

    aaS) " deliver software as a service over the Internet, eliminating the need to install and run the application on the customer's own computers and simplify in maintenance and support. Hybrid cloud: Hybrid cloud consists of multiple internal external providers “will be typical for most enterprises”. By integrating mulitple cloud services users may be able to ease the transition of public cloud services. Private Cloud: Private Cloud is used to emulate cloud computing on private networks.
  21. “This book will show our expressions and attitude clearly because

    Face is the index of the mind.” Facebook: Facebook is a social networking service and website launched in February 2004, owned and operated by Facebook, As of May 2012, Facebook has over 900 million active users, more than half of them using Facebook on a mobile device Launched: February 4, 2004 Created By: Mark Zuckerberg
  22. Google Hangout: • Hangouts let you catch up with friends

    and family, whether you’re at home on your computer or using the Google+ mobile app on the go. • Up to 10 people can join a hangout, and it’s easy to invite specific friends or circles. • So share the latest news and see everyone’s reactions live, or add apps to your hangout to watch YouTube clips together, play poker with your buddies or doodle with your kids when you’re away from home.
  23. Digital asset optimization (DAO): • Digital asset optimization (DAO) is

    becoming a serious consideration among marketers ever since the beginning of blended or universal search. • Many are calling it the new SEO. This is because traditional SEO focuses on optimizing text content and DAO expands the net to all types of non-text assets such as images, video, PDFs, podcasts, blogs, RSS, and other type assets. Most of these are social media related. SEO + Social Media Optimization = Digital Asset Optimization
  24. Google Account Chooser: • Gmail is undoubtedly one of Google's

    most popular and widely used services today. Gmail is so popular that a lot of people maintain multiple Gmail ids for personal or work purposes. • Google has now introduced a single, multiple account log-in page, which will make multiple sign-ins an easier affair. With the Account Chooser feature users can choose from a list of their accounts. • This means that now users will be required to enter their login credentials less frequently.
  25. • Users will have to first enable the feature, and

    tick the 'Stay signed in' checkbox. Whenever a user wants to log in to a particular account, he or she will only need to click on the account in the list. • The details included in the list for every account are the user's name, e-mail id, and a profile image, if any. • Users can freely add or remove accounts clubbed under this feature. • The "Edit account" option at the bottom of the list is used to remove an account. • To delete an account, users need to sign out of it. • Those who wish to discontinue using this feature can disable it.
  26. “Knowing is not enough we must apply Willing is not

    enough we must do” - Bruce lee Presentation prepared by G.Pandurengan – Senior Developer. Thanks a lot to the Chief Operating Officer – Major Karthik Also to our friends and who deliver those informative topics in techie session. 1. Jenifer - Trainee Programmer 2. VishnuPriya – Trainee Programmer 3. John - Trainee Programmer 4. Nisha – Trainee Programmer 5. Seenibhava – Web Designer 6. Shanthi – Trainee Programmer 7. Hariharan – Programmer 8. Senthil Ganesh – SEO 9. Sangili – Trainee Programmer Facebook id: pandurengan Skype id: pandurengang Gmail : [email protected] Yahoo: [email protected]