Design Workshop - Fundamentals of Design Intro

Our 3-hour design workshop that takes things back to the basics.

We cover the core design principles with a few examples, what to look out for, and how to apply these principles in future work.

Transcript

1. DESIGN WORKSHOP
2. WHAT WE’LL BE COVERING • Foundation & fundamentals • Design principles • Design elements • Design thinking • Activities to put into practice • A challenge with a practical outcome
3. WHY BOTHER WITH DESIGN THEORY? Great design is like making tasty lasagne: • You’ll need tools • And practice • And patience (Analogy time) • Ingredients • Preparation • Method You need a solid foundation:
4. 5 PRINCIPLES OF DESIGN* *There’s a lot more… Alignment Balance Contrast Proximity Repetition
5. WE’LL JUST BE COVERING THE TIP OF THE ICEBERG PROXIMITY BALANCE ALIGNMENT CONTRAST REPETITION UNITY SCALE NEGATIVE SPACE SYMMETRY HEIRARCHY FRAMING GRID RULES RANDOMNESS MOVEMENT DEPTH COMPOSITION SIMILARITY EMPHASIS
6. ALIGNMENT • Order and organisation • Invisible connections • Deliberate - e.g. edge aligning, position alignment (e.g. centre line) 1
7. ALIGNMENT IN ACTION
8. ALIGNMENT IN ACTION
9. ALIGNMENT IN ACTION
10. BALANCE • Stability and structure • Symmetrical and asymmetrical 2
11. BALANCE IN ACTION
12. BALANCE IN ACTION
13. CONTRAST • Emphasise and highlight • Organisation of information 3
14. CONTRAST IN ACTION
15. CONTRAST IN ACTION
16. PROXIMITY • Organisation • Visual connections - although doesn’t necessary need to be grouped together, but connected in some way • Implied relationships - can turn a single element into a group of objects • Provide focal points 4
17. PROXIMITY IN ACTION
18. PROXIMITY IN ACTION
19. PROXIMITY IN ACTION
20. REPETITION • Creating connections • Consistency and associations 5
21. REPETITION IN ACTION
22. REPETITION IN ACTION
23. RECOGNISING THE PRINCIPLES IN ACTION
24. Alignment BREAK IT DOWN! Balance Contrast Proximity Repetition
25. DID YOU SPOT THESE?
26. DID YOU SPOT THESE?
27. DID YOU SPOT THESE?
28. DID YOU SPOT THESE?
29. DID YOU SPOT THESE?
30. DESIGN ELEMENTS (Your ingredients) Shape Typography Colour &
31. DESIGN PRINCIPLES Shape Typography Colour DESIGN ELEMENTS Alignment Balance Contrast Proximity Repetition & (Ingredients) (Ingredients) (Method)
32. WHAT JUST HAPPENED • Today was all about foundation • Designing with purpose • Designing to solve • Creativity
33. THANK YOU! TIME STARTS NOW! @CoreyGinnivan @the_patima