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User testing without going bankrupt

C1d9295b73069d0182d61895048713d8?s=47 DaFED
March 04, 2015

User testing without going bankrupt

DaFED#30
Speaker: Martin Naumann, Archilogic
User testing is very valuable and can help a startup build a better product and a product-market-fit much quicker. But still many startups and even grown companies ignore this method of understanding their users.
This talk explains how to sell user testing to your boss and get the biggest bang for the buck.

C1d9295b73069d0182d61895048713d8?s=128

DaFED

March 04, 2015
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Transcript

  1. User testing without going bankrupt

  2. Како сте, DaFED? Добро вече!

  3. • Generic geek • Been freelancing in ye olden times™

    • Working @ Archilogic • @g33konaut / github.com/AVGP / ox86.tumblr.com
  4. Why it matters

  5. None
  6. None
  7. Without testing... how do you know if your users …

    understand your product? … need your product? … want your product?
  8. Without testing... You don’t know.

  9. “After you’ve worked on a site for even a few

    weeks, you can’t see it freshly anymore You know too much. The only way to find out if it really works is to test it.” Steve Krug
  10. Spectrum of usability testing Cost for testing Insights gained None

    internal external “lab” scientific
  11. What you can learn from user testing

  12. What you can learn from user testing Expectations

  13. What you can learn from user testing

  14. What you can learn from user testing Dialog flow

  15. • Warm-up • Tester thinks aloud • Don’t “help” •

    Take rough notes • Wrap up How to usability test 101
  16. Basic questions about user testing When to test? How often

    to test? How to test?
  17. Basic questions about user testing When to test? ⇒ As

    soon as possible, starting with prototypes / mockups How often to test? ⇒ As often as possible, e.g. weekly How to test? ⇒ Small script or explorative testing
  18. When to test?

  19. How often to test? Who Audience What Problem How Implementation

  20. How often to test? Who Audience What Problem How Implementation

    User testing happens here
  21. How often to test? • Test whenever you are about

    to implement • Test after you’ve implemented it • Testing is a continuum
  22. Conception phase

  23. How to test in conception phase? • Five Second Test

    Sample • Flow test Sample • Click test Sample ⇒ usabilityhub.com
  24. Beta / Live phase

  25. None
  26. What was wrong there? 1. Broken flow 2. Broken dialog

    3. Superfluous steps
  27. 3 issues in 1 minute Didn’t take long, huh?

  28. Testing websites • Scripted testing ◦ Have a user answer

    questions or carry out tasks ◦ peek.usertesting.com - free 5 minute video • Explorative testing ◦ Send a user onto your site without any instructions ◦ betapunch.com - $25 per tester
  29. Testing apps 1: Laptop hugging

  30. Testing apps 2: Lookback

  31. Testing anything: Startup style • Go in a nice cafe

    / coffee shop • Exchange drinks for tests • 5-10 minutes per test session • Good for exploratory testing
  32. хвала! • http://bit.ly/usertesting2015 • @g33konaut • Questions?