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User testing without going bankrupt

March 04, 2015

User testing without going bankrupt

Speaker: Martin Naumann, Archilogic
User testing is very valuable and can help a startup build a better product and a product-market-fit much quicker. But still many startups and even grown companies ignore this method of understanding their users.
This talk explains how to sell user testing to your boss and get the biggest bang for the buck.


March 04, 2015

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  1. • Generic geek • Been freelancing in ye olden times™

    • Working @ Archilogic • @g33konaut / github.com/AVGP / ox86.tumblr.com
  2. Without testing... how do you know if your users …

    understand your product? … need your product? … want your product?
  3. “After you’ve worked on a site for even a few

    weeks, you can’t see it freshly anymore You know too much. The only way to find out if it really works is to test it.” Steve Krug
  4. • Warm-up • Tester thinks aloud • Don’t “help” •

    Take rough notes • Wrap up How to usability test 101
  5. Basic questions about user testing When to test? ⇒ As

    soon as possible, starting with prototypes / mockups How often to test? ⇒ As often as possible, e.g. weekly How to test? ⇒ Small script or explorative testing
  6. How often to test? • Test whenever you are about

    to implement • Test after you’ve implemented it • Testing is a continuum
  7. How to test in conception phase? • Five Second Test

    Sample • Flow test Sample • Click test Sample ⇒ usabilityhub.com
  8. Testing websites • Scripted testing ◦ Have a user answer

    questions or carry out tasks ◦ peek.usertesting.com - free 5 minute video • Explorative testing ◦ Send a user onto your site without any instructions ◦ betapunch.com - $25 per tester
  9. Testing anything: Startup style • Go in a nice cafe

    / coffee shop • Exchange drinks for tests • 5-10 minutes per test session • Good for exploratory testing