User testing without going bankrupt

DaFED#30
Speaker: Martin Naumann, Archilogic
User testing is very valuable and can help a startup build a better product and a product-market-fit much quicker. But still many startups and even grown companies ignore this method of understanding their users.
This talk explains how to sell user testing to your boss and get the biggest bang for the buck.

Transcript

1. User testing without going bankrupt
2. Како сте, DaFED? Добро вече!
3. • Generic geek • Been freelancing in ye olden times™ • Working @ Archilogic • @g33konaut / github.com/AVGP / ox86.tumblr.com
4. Why it matters
7. Without testing... how do you know if your users … understand your product? … need your product? … want your product?
8. Without testing... You don’t know.
9. “After you’ve worked on a site for even a few weeks, you can’t see it freshly anymore You know too much. The only way to find out if it really works is to test it.” Steve Krug
10. Spectrum of usability testing Cost for testing Insights gained None internal external “lab” scientific
11. What you can learn from user testing
12. What you can learn from user testing Expectations
13. What you can learn from user testing
14. What you can learn from user testing Dialog flow
15. • Warm-up • Tester thinks aloud • Don’t “help” • Take rough notes • Wrap up How to usability test 101
16. Basic questions about user testing When to test? How often to test? How to test?
17. Basic questions about user testing When to test? ⇒ As soon as possible, starting with prototypes / mockups How often to test? ⇒ As often as possible, e.g. weekly How to test? ⇒ Small script or explorative testing
18. When to test?
19. How often to test? Who Audience What Problem How Implementation
20. How often to test? Who Audience What Problem How Implementation User testing happens here
21. How often to test? • Test whenever you are about to implement • Test after you’ve implemented it • Testing is a continuum
22. Conception phase
23. How to test in conception phase? • Five Second Test Sample • Flow test Sample • Click test Sample ⇒ usabilityhub.com
24. Beta / Live phase
26. What was wrong there? 1. Broken flow 2. Broken dialog 3. Superfluous steps
27. 3 issues in 1 minute Didn’t take long, huh?
28. Testing websites • Scripted testing ◦ Have a user answer questions or carry out tasks ◦ peek.usertesting.com - free 5 minute video • Explorative testing ◦ Send a user onto your site without any instructions ◦ betapunch.com - $25 per tester
29. Testing apps 1: Laptop hugging
30. Testing apps 2: Lookback
31. Testing anything: Startup style • Go in a nice cafe / coffee shop • Exchange drinks for tests • 5-10 minutes per test session • Good for exploratory testing
32. хвала! • http://bit.ly/usertesting2015 • @g33konaut • Questions?