The Italian Parliament and the social media in 2011

In which way the italian parliament members are using the social media? Some result from a research done in 2011 and published in 2012 (Bentivegna, S., ed., Parlamento 2.0, Franco Angeli publisher, Milan)

Transcript

1. The Italian Parliament and the World Wide Web. Digital Communication Strategies in 2011 Davide Bennato University of Catania
2. Summary Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU • Political background • Social media in Italy • Italian Parliament: demographic data • Internet & Social Media in the Parliament • Focus: Strategy in videosharing
3. Political background
4. The Italian Political Parties Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU • An uncommon bipartitism • Right wing  Popolo della Libertà (PDL), Lega Nord, Futuro e Libertà, Gruppi misti • Left wing  Partito democratico (PD), Italia dei Valori (IDV), • Catholic side  Unione di Centro (UDC)
5. Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU
6. The Italian Voting System Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU • Italian electoral system  Majority prize, 8% threshold, block voting system  Parties choose candidates, people choose which party to vote • Porcata Roberto Calderoli (Pig’s dinner) or Porcellum
7. The Italian Parliament Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU
8. The Italian Parliament: today Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU
9. Social Media in Italy
10. Internet audience Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU • Growing interests in internet • Important part of media consumption • Early Majority phase
11. Blog Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU • Blog: 1.7 Million • Organized in cluster (common topic or mutual relationship) • People: 30-45, middle-nord
12. Faceboook Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU
13. Twitter Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU More recent estimation 1.3M
14. Italian Parliament: demographic data
15. Sex Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU • Male/female: 4/1
16. Age curve Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU • Mean: 55,70 • Standard deviation: 10,029
17. Age in classes Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU
18. Electoral mandate of italian parliamentarians Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU • First mandate prevail • More than 3 mandate: 34.5%
19. Internet & Social Media in the Parliament
20. Traditional website Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU • Never used, declining
21. Blogs Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU • Interesting, but too much work
22. Facebook Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU • A must have to be cool
23. Twitter Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU • Terra incognita
24. Focus: strategies in videosharing
25. Parliamentarians using Youtube Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU • N= 951 • N (Youtube)=127
26. Political Party of Parliamentarians on Youtube Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU • Major parties: no significative differences • Minor parties: some are more active than others
27. Year of Youtube subscription Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU • During the 2008 Italian Political Elections • 2006: Antonio Di Pietro (IDV) • Very similar to the Rogers S Curve Innovation adoptions • Contagion effect (maybe?)
28. Channel visualizations Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU • How many users follows Parliamentarians video activity? • Channell metrics
29. Channell subscribers Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU • Subscribers: they receive automatic update from the channell • Similar to the friending strategy in Facebook • Strong tied with channell user reputation
30. Uploaded videos Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU • Activity channell indicators • Numbers depends from the year of channell subscription • No video upload: anti-cybersquatting strategy (?)
31. Comments Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU • Unusual practice in Youtube • The more controversial the video is, the most in generates comments
32. Communication strategies Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU
33. Conclusion • Few parlamentarians use Youtube • Television communication strategy is prevailing • The channel is just a television archive • No use of socio-technological rules • The Parlamentarian should take Youtube seriously • What is Youtube? A platform looking for a chance Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU • Few parlamentarians use Youtube • Television communication strategy is prevailing • The channel is just a television archive • No use of socio-technological rules • The Parlamentarian should take Youtube seriously • What is Youtube? A platform looking for a chance
34. Thank You Email dbennato@unict.it Blogs www.tecnoetica.it www.processiculturali.it Social media http://www.linkedin.com/in/davidebennato http://twitter.com/tecnoetica http://friendfeed.com/davidebennato http://www.facebook.com/davide.bennato Davide Bennato | The Italian Parlament and the WWW 02/11/111 @ MSU Email dbennato@unict.it Blogs www.tecnoetica.it www.processiculturali.it Social media http://www.linkedin.com/in/davidebennato http://twitter.com/tecnoetica http://friendfeed.com/davidebennato http://www.facebook.com/davide.bennato Any questions?