Why Product Market Fit Doesn’t Matter

Presentation given at GrowConf 2012: Why you don't need a "Product" to reach Product/Market fit and scale your company.

Transcript

1. @dcancel Why  Product  Market   Fit  Doesn’t  Ma8er
2. @dcancel I’m  David  Cancel
3. @dcancel On  the  internets  @dcancel
4. @dcancel I  love  building  things
5. @dcancel But  building  these  is  way  cooler
6. @dcancel I  work  at  HubSpot
7. @dcancel This  is  my  Fmeline
8. @dcancel Really  excited  to  be  here
9. @dcancel
10. @dcancel Product  Market  Fit
11. @dcancel Professor  Blank
12. @dcancel Professor  Ries
13. @dcancel 16  years  of  searching...
14. @dcancel for  Product  MarkeFng  Fit
15. @dcancel 1.  Way  too  fucking  early
16. @dcancel 1.  Way  too  fucking  early
17. @dcancel 1.  Way  too  fucking  early
18. @dcancel 2.  Way  too  early
19. @dcancel 2.  Way  too  early
20. @dcancel 2.  Way  too  early
21. @dcancel 3.  Too  early
22. @dcancel 3.  Too  early
23. @dcancel 3.  Too  early
24. @dcancel 4.  Close  to  perfect
25. @dcancel 4.  Close  to  perfect
26. @dcancel 4.  Close  to  perfect
27. @dcancel Good  news:   I  am  less  dumb  today
28. @dcancel 16  years  of  starFng  companies...
29. @dcancel 1000s  of  product  iteraFons...
30. @dcancel Trying  to  find  Product  Market  Fit
31. @dcancel Lots  of  pain  and  frustraFon
32. @dcancel
33. @dcancel Chief  Product  Officer
34. @dcancel World  dominaFon
35. @dcancel Passionate  people
36. @dcancel Raving  fans
37. @dcancel Playing  for  keeps
38. 0 1000 2000 3000 4000 5000 6000 @dcancel Explosive  growth
39. 30,000 Grads IMU 70,000 Users 70 Service Providers 60 Apps 700 VAR 220,000 176,000 80,000 4,100 followers fans members subscribers 2,000,000 Marketers
40. @dcancel I  learned  a  secret
41. @dcancel Mind  blown
42. @dcancel You’re  going  to  love  this
43. @dcancel Finding  fit  is  really  hard
44. @dcancel Building  is  the  hardest  part
45. @dcancel So  much  Fme  and  money
46. @dcancel Too  hard
47. You  don’t  need  a   fucking  product
48. 0 1000 2000 3000 4000 5000 6000 @dcancel No  Product
49. @dcancel The  promise
50. @dcancel The  dream
51. @dcancel Amazing  execuFon
52. @dcancel Today
53. @dcancel Future
54. @dcancel Lessons  learned
55. @dcancel Timing  ma8ers.  Duh.
56. @dcancel Force  MulFplier
57. @dcancel SoluFon  !==  product
58. @dcancel Listen
59. @dcancel Good  luck
60. Thank  You David  Cancel
61. Thank  You David  Cancel
62. Thank  You David  Cancel