of a C-‐Town supermarket in Williamsburg, Brooklyn, found a smart way to tap into the younger demographic present on Tumblr. “I noticed that a lot of our younger customers never picked up our flyers that list all the sales of that week,” he says. “They were missing opportunities to save a lot of money. So I wanted to find a way to communicate our sales with them. The limit on characters and lack of pictures ruled Twitter out for me. I ended up choosing Tumblr instead of a traditional blog because of the dashboard feature. With Dashboard, our sales, coupons, etc. are delivered to our customers in an easy and non-‐ spamming way.” Diaz, of C-‐Town, says Tumblr allows him to communicate with his customers and therefore make the shopping experience better. “Most of our younger customers spend little time in the store. They go in and out, [and] don’t ask for help or to speak with a manager,” he says. “Because of Tumblr, they have started to send me messages/e-‐mails/tweets. We have filled item requests, fixed stocking issues and increased customer support more so than without the Tumblr.” 27