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Social Media Strategy - Gold Coast Business Swap

9608e68d4fd4aafeddfdfa2fa1d08025?s=47 Des Walsh
September 28, 2011

Social Media Strategy - Gold Coast Business Swap

Presentation for Gold Coast (Australia) Business Swap

9608e68d4fd4aafeddfdfa2fa1d08025?s=128

Des Walsh

September 28, 2011
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Transcript

  1. None
  2. “We are at the beginning of something new and incredible,

    and its paths and processes are for the most part undefined and far from standardized.” Brian Solis, Engage!
  3. None
  4.  Social Selling  Strategy before Tactics  Strategy before

    Tools and Platforms  Synch SM Strategy with Business Goals  Some Strategy-building Tools
  5. “Focus on how to be social, not on how to

    do social” Jay Baer
  6. None
  7.  Social Selling  Strategy before Tactics  Strategy before

    Tools and Platforms  Synch SM Strategy with Business Goals  Some Strategy-building Tools
  8. 4 Quadrant Assessment  Where on the social web 

    Sentiment  Interests
  9. None
  10. Methodology

  11. None
  12.  Goals  Mission  Benefits  Actions  Resources

     Reporting
  13. None
  14.  Social Selling  Strategy before Tactics  Strategy before

    Tools and Platforms  Synch SM Strategy with Business Goals  Some Strategy-building Tools Be the Captain, not the Clueless Client!
  15. “People often ask, what’s the cost of social media? A

    more important question is, what is the cost of doing nothing? “The ROI of social media is your business will still exist in 5 years.” Erik Qualman, author Socialnomics
  16. None
  17. Find Des on the social web at Phone: 0413 089

    355 Social Media Coaching Services
  18. Credits  Picture at Mermaid Beach, by Behzad K, via

    Flickr, CC BY 2.0  Quote “We are at the beginning...” by Brian Solis in his book Engage! The Complete Guide for Brands and Businesses to Build, Cultivate and Measure Success in the New Web, John Wiley, 2010, Preface, xi  Word images from Wordle.net  Picture at Coolangatta Sunday market, by Des Walsh  Images for Social Media Strategy – 4 Quadrant Assessment, Strategy Hexagon, methodology bar, all copyright Social Media Academy, used by permission (Academy alumni)  Social Network Users Growth Timeline chart data – from Social Media Growth Timeline at Search Engine Journal http://bit.ly/smgrowth (originating data sources listed and linked there)  Research.ly (screenshot) from PeopleBrowsr http://www.peoplebrowsr.com/  Erik Qualman quote from Interview with Erik Qualman on social media by Ray Vellest  “We are incredible beings...” by Hugh Macleod, Gaping Void