OCI Freelancing 102 Discussion

Discuss Freelancing tips for differentiating yourself from the crowd, getting leads, qualifying leads and more!

Transcript

1. OCI Meetup
 June 15th, 2015 Alex Vasquez | digisavvy.com | @alexjvasquez
2. Who Am I? Alex Vasquez | digisavvy.com | @alexjvasquez Agency Principal @digisavvy Alex Vasquez Over 15 years in web dev 7 years doing WordPress dev
3. If You Build it Will They Come? Alex Vasquez | digisavvy.com | @alexjvasquez
4. Probably Not. 
 So, What the heck? Alex Vasquez | digisavvy.com | @alexjvasquez Know what your unique value proposition is What makes you different? Are there results you can point at? How well do you understand the problems of the space that you service?
5. Who is Your Ideal Client? 
 Alex Vasquez | digisavvy.com | @alexjvasquez
6. Know Your Client’s Market. 
 What is Their Lingo? Alex Vasquez | digisavvy.com | @alexjvasquez
7. How to Connect With Your Ideal Client? Alex Vasquez | digisavvy.com | @alexjvasquez Ad Words Campaign Create Useful Content (Blogging) Understand Where They Live Online Understand where they live “offline,” too
8. How Do You Know if The Client is Worth Your Time? Alex Vasquez | digisavvy.com | @alexjvasquez Create a process to qualify your clients Make sure your clients respect your process
9. Qualifying Your Clients Alex Vasquez | digisavvy.com | @alexjvasquez Client doesn’t respect
 your process Client requires more time and effort
 than your bottomline can afford Views work as an expense
 not an investment The process of determining whether a client is a 
 good fit before they buy from you Red Flags Understands your unique proposition
 value and is willing to pay your worth Client respects boundaries and even has their own Client is collaborative and willing to provide useful feedback A Good Fit Is just as excited about project as you are Wants a sports car solution, has Yugo budget
10. Proposals & Estimates Alex Vasquez | digisavvy.com | @alexjvasquez What are they and when should I use them?
11. Proposals Alex Vasquez | digisavvy.com | @alexjvasquez Think of proposals as a blueprint or roadmap for the work you intend to do, just like an architect. Proposals answer several questions: why, what, when, where and how. We’re talking scope. A well done proposal can function as feature-scope or project discovery document.
12. Estimates Alex Vasquez | digisavvy.com | @alexjvasquez Covers time + materials Clearly identifies deliverables and time-frames A good estimate allows for some flexibility
13. Client Negotiations Alex Vasquez | digisavvy.com | @alexjvasquez Negotiate on scope, not on price Negotiate a price based on what you think you’ll really need.
14. Client Touchpoints Alex Vasquez | digisavvy.com | @alexjvasquez Chances that a prospect will turn into a paying customer
 increase 5-10% with every interaction Effective Sales Language “Copy” Face-to-Face Opportunities Newsletters
15. </Thank you> Questions? Alex Vasquez | digisavvy.com | @alexjvasquez