digisavvy.com | @alexjvasquez Know what your unique value proposition is What makes you different? Are there results you can point at? How well do you understand the problems of the space that you service?
digisavvy.com | @alexjvasquez Ad Words Campaign Create Useful Content (Blogging) Understand Where They Live Online Understand where they live “offline,” too
doesn’t respect your process Client requires more time and effort than your bottomline can afford Views work as an expense not an investment The process of determining whether a client is a good fit before they buy from you Red Flags Understands your unique proposition value and is willing to pay your worth Client respects boundaries and even has their own Client is collaborative and willing to provide useful feedback A Good Fit Is just as excited about project as you are Wants a sports car solution, has Yugo budget
as a blueprint or roadmap for the work you intend to do, just like an architect. Proposals answer several questions: why, what, when, where and how. We’re talking scope. A well done proposal can function as feature-scope or project discovery document.
a prospect will turn into a paying customer increase 5-10% with every interaction Effective Sales Language “Copy” Face-to-Face Opportunities Newsletters