Super-charge Your Social Media

Transcript

1. alex@digisavvy.com | digisavvy.com | @alexjvasquez Super-charging Your Social Media & Content Strategy Going from crickets to “hello.”
2. Who am I? • I run a digital creative agency. • I run obscene amounts of miles every week. • I organize an annual conference called WordCamp • I help businesses do more with their digital footprint • I give awesome hi-fives and hugs. • I smell like leather bound books Alex Vasquez alex@digisavvy.com | digisavvy.com | @alexjvasquez
3. alex@digisavvy.com | digisavvy.com | @alexjvasquez What are we going to cover? •Getting started. Facts, assumptions, and the work. •Thinking of all the parts. “The hub and spokes” of your
 online presence. •Picking the right platforms for your business. •Super-charging the s*** out of your social media & content.
4. alex@digisavvy.com | digisavvy.com | @alexjvasquez Things you should know… •Starting with Social Media IS overwhelming. Just breathe. •The average American spends 2.7hrs on social media every
 day… 2 in 3 people are on some social network. •Conversations are being had about your business, your
 vertical. •We have to join the conversation. No more Wallflowers.
5. alex@digisavvy.com | digisavvy.com | @alexjvasquez Keep in mind… Social Media isn’t about making a sale. It’s about community.
6. alex@digisavvy.com | digisavvy.com | @alexjvasquez Identifying the Things… •What are your objectives with your social media campaign? •What problem are you trying to solve? •What are your customers expectations today? •What is the level of effort and investment on your part? • ARE YOU WILLING TO DO THE WORK?
7. alex@digisavvy.com | digisavvy.com | @alexjvasquez Picking the Right Platform Not every platform is right for your business Is your business visual? Do you have a store front? Do you work on-site at your client’s location? We need to ask the right questions… Who is your audience? Your customer? Where do they spend their time online? Different businesses lend themselves better to certain social networks than others.
8. alex@digisavvy.com | digisavvy.com | @alexjvasquez Picking the Right Platform •Facebook Pages: Most people have Facebook. Start here. •Twitter: Also quite popular. Do your customers use it? •Yelp: Local reviews of business services are one of the first
 things people look at when researching •Instagram: Have a visual product or service? Start here. •LinkedIn: Do you provide professional services? This one
 is a no-brainer. Sharing content and joining discussions. Easy. •Google+: Having a presence here doesn’t hurt. They index G+
 content quicker, meaning it shows in search quicker, too. •Blogs: Google’s favorite pet. New content is key and search 
 LOVES new content!
9. alex@digisavvy.com | digisavvy.com | @alexjvasquez Having a Plan Have an idea of how much time you can commit to social media each day, or week. “I love it when a plan comes together.” — Hannibal Have an idea of what content you will share and/or what social communities you will engage in Try to stick to the plan. These things take time and consistency counts.
10. alex@digisavvy.com | digisavvy.com | @alexjvasquez Tools of the Trade •Hoot suite: Post to multiple platforms and monitor social
 chatter. Has free plan. •Sprout Social. Schedule Posts, Monitor, Analyze. Starting at 
 $59 per mo/per user. •PostPlanner: Find shareable content. Easy. •Buffer: Plan your social posts. Buffer will post at peak times 
 when your audience is most likely watching. Has free plan. •IFTTT: Free. Recipes that help you automate your social
 media posts •CoSchedule: Helps you schedule your content on a calendar
 and then post to relevant social networks.
11. alex@digisavvy.com | digisavvy.com | @alexjvasquez Tools of the Trade cont. •MailChimp, ActiveCampaign, Constant Contact: Newsletter and
 and list management. You should be doing this. •7Days. Helps you find shareable local content easily. •Aaaand so many other things.
12. alex@digisavvy.com | digisavvy.com | @alexjvasquez What to do… •Pick a day during the week. Remove distractions. Decide what
 you want to share. Gather up your links, articles, funny pics etc. •Create posts in Buffer for all the items you want to share •Spend a few minutes each day in social networking groups. Share
 what you know. Help others. ASK FOR HELP! •Always be authentic. It’s okay to share your website and social
 profiles. People just don’t like to be forced upon. When in doubt
 ask: “Who is this really helping?” The answer should be the other
 person. •Connect your social media time to good habits
13. alex@digisavvy.com | digisavvy.com | @alexjvasquez What Do I Use? I have a blog I have Twitter, Facebook, and Google+ and I
 am active on those groups. Mostly on FB Groups I use and love Buffer and integrate it with my blog and
 PostPlanner I volunteer to share my knowledge whenever possible I’m always, always me.
14. </presentation> Thank You. Got Questions? Social Media Planner http://digisavvy.com/smp