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SEARCHLOVE DAN DIEGO 2013-Will Critchlow

Distilled
September 30, 2013

SEARCHLOVE DAN DIEGO 2013-Will Critchlow

Trends in Technical Optimization

Distilled

September 30, 2013
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  1. confusing for it to show as USD when prior to

    checking out then only showing EUR
  2. If it was possible to see the price in USD,

    it was not obvious how to do this
  3. We have 10,000 location pages that aren’t indexed. This change

    should get 80% of them indexed. Each should get a minimum of N visits / month from search. That results in $M
  4. The total search volume for nail salons in our target

    cities is X, by building this new section of our site, we can capture y% of that, resulting in $Z incremental revenue
  5. When we made this controversial change on a small section,

    it resulted in an uplift of x%. If we get 80% of that uplift across the whole site, we’ll get an incremental $Y
  6. We are planning a domain migration. Other people’s experience (moz

    1, moz 2) indicates a drop in the a%- b% range for somewhere in the C weeks to D weeks range
  7. As you start forecasting more, you’ll find you need to

    work on bigger ideas that are more likely to move the needle
  8. What were all those sites in the screencast? http://www.teehanlax.com/story/social-portrait/ http://www.teehanlax.com/story/shipwire/

    [http://www.shipwire.com/] http://www.teehanlax.com/story/readability/ http://www.teehanlax.com/story/teehan-lax/ http://www.cabletv.com/the-walking-dead http://erfgenaam.submarinechannel.com/en/ http://www.photo-mark.com/funhouse/chess/ http://www.nytimes.com/projects/2013/the-jockey/ http://hypervenom.nike.com/gb/en_gb http://moto.oakley.com/ http://www.officeline.se/kampanj/ http://www.dodge.com/en/2014/durango/ https://squareup.com/careers/creative