Interaction13 Redux

AGENCY

© 2013 SQLI GROUP ~ GILLES DEMARTY ~ 20.02.2013 AGENCY
INTERACTION 13 6 keynotes 15 workshops 50 speakers 800 attendees

GILLES DEMARTY Gilles Demarty User eXperience Designer SQLien for 2 years Co-founder UX Romandie

MANY MANY TOPICS DATA SOCIAL HEALTH BADGES GAMING PERSONAS STORYTELLING USER RESEARCH LEAN EVERYTHING CHANGING THE WORLD JEROEN VAN GEEL — IXD13 REDUX 6 Trends

INTERACTION DESIGN User eXperience Designer Information Architect User Researcher Interaction Designer Visual Designer

AGENCY © 2013 SQLI GROUP ~ GILLES DEMARTY ~ 20.02.2013
data is BIG

DATA IS OIL SOME RIGHTS RESERVED BY ANTHONY_GOTO «Data is like oil It is valuable and proﬁtable.» Andrew Crow —Experience Design Director at General Electrics

DATA COLLECTED FROM THE SOCIAL MEDIAS 340 millions Tweets daily 1 billion «Likes» daily SOURCE: WIKIPEDIA

DATA COLLECTED FROM WEARABLES Personal devices tracks your daily activities, food consumption, sleep pattern

DATA COLLECTED FROM A PLANE ENGINE Plane ﬂying SOME RIGHTS RESERVED BY CARIBB An engine generates 1 TB of data during a trans-atlantic ﬂight

DATA FROM DEVICES iPhone tracking LocationGate: iPhone keeps track of your position all the time JOSÉ ANTONIO ZAMORA ROLDÁN

RAW DATA IS CRUDE 40.7038398,-73.988244,1304451093.650814,“iPhone3,1”,“4.3.2”

DATA NEEDS TO BE TRANSFORMED Openpath.cc

EMBEDDED NARRATIVES «Data tells a story about our lives.» Jer Thorp — Data Artist at the New York Times

POPULAR SCIENCE VISUALIZED 138 YEARS OF POPULAR SCIENCE HTTP://BLOG.BLPRNT.COM/BLOG/BLPRNT/138-YEARS-OF-POPULAR-SCIENCE

WOW EFFECT «It's about the balance between the Ooh and the Aah» Jer Thorp — Data Artist at the New York Times

HTTP://NYTLABS.COM/PROJECTS/CASCADE.HTML PROPAGATION OF A PIECE OF NEWS

The Interaction Design is mature

BILL MORGGRIDGE Interaction Design has 25 years

IXDA 10TH YEAR ANNIVERSARY The Interaction Design Association just blew her 10th candle.

COMMON COMMENTS «Telling Interaction designers to listen to their users is like telling marathoners to train before a run.» Anonymous SOME RIGHTS RESERVED BY STIJLFOTO

COMMON COMMENTS « There should be some type of Interaction13 drinking game… If the speaker says "personas" take a shot» Anonymous

ENLIGHTMENT «There's a step that a designer needs to take where they abstract out from their particular type of design and recognize that at an abstract level, there's a design process that has common principles. Once you can take the step, you can start to appreciate the intent of the design process and then apply it in other ways.» Cindy Chastain — R/GA Creative Director Experience Strategist

« A designer is the synthesis of an artist, an inventor, a mechanic, an objective economist and an evolutionary strategist » B. Fuller MANY HATS

UNIQUE PEOPLE « Engineers argue from Necessity. Business leaders argue from Contingency. Designers argue from a Vision of the Possible.» Anonymous

Designer as a key role in the Entreprise

INTERACTION DESIGNER AS MAKER the Interaction Designer used to be considered as an executant. © JIAN ADORNADO

WALK THE WALK « Guiding Clients through the process has become UX Work» Cindy Chastain — R/GA Creative Director Experience Strategist,

NON GOVERNEMENTAL ORGANISATION «We need to talk NGO» Franco papeschi — Web Foundation User Experience expert, helping entrepreneurs in developing countries transform ideas into products and start-ups

UNDERSTANDING THE BUSINESS « If we want to design great experiences, we need to understand the business as well» Cindy Chastain — R/GA Creative Director Experience Strategist

THE DESIGN APPROACH « A lot of business problems that fail in analytic approaches are much better served with a design approach» Steve Baty — Principal — Meld Studio. IxDA Board Director

CHANGE MANAGEMENT « I'm fond of saying that all the work we do is change management » Kate McGrane — Independant

BUSINESS STRATEGY «Customer Experience and technology is becoming an essential business strategy» Cindy Chastain — R/GA Creative Director Experience Strategist

FORWARD EDGE « There is way more clients who don't get it than those who do. It's the forward edge of the market that recognizes the value of an experience driven approach at the strategic level» Jesse James Garrett — Adaptive path

The analog and digital are merging

GLACIER-HUGGING SUIT « Our bodies are the primary interfaces into this world. They are the starting point. All other interfaces are built upon them.» Kate Hartman — OCAD UNIVERSITY

NEST Smart technology at home

PLANTS TWEET Plants gives a phone call or tweets when they are thirsty

ROBOTS « Move from solving robotics problems to solving problems with robots » Matt Powers — Roboticist at CMU's National Robotics Engineering Center

ROOMBA

TWINE

DAILY ACTIVITIES Daily activities are tracked realtime

GOOGLE INGRESS

GOOGLE GLASS

SIGHT

Interaction Design as social impact

PRETENTIOUS F*CKS « Design won't save the world. Go volunteer at a soup kitchen, you pretentious f*ck.» Anonymous

OUR MISSION « What if for-proﬁts thought about: “What is our mission? What social impact do we want to have in this world?» Anonymous

NEW MYSPACE « Stop making shit people don't want - .» Joshua Seiden — Managing Director at Neo, NYC

VALUE EXCHANGE NETWORKS «AirBnB surpassed the Hilton in room reservations last year» Stephen Gay — Principal Designer at Intuit

VALUE EXCHANGE NETWORKS «Kickstarter now raises more money than the National Endowment of the Arts» Stephen Gay — Principal Designer at Intuit

HGRAPH Hack my Health

VALUE OF A PRODUCT « Without social impact you are just pushing more product» @gretared

TEXTE « Group act ﬂuidly! It's the structure we put on top that formalizes it.» Davide casali

MACRO design micro Interactions

INTERNET IN THE WORLD « 4.5 billion people have never used the internet » Paul adams

INTERNET IN THE WORLD « 5.5 billion people are mobile subscribers » Paul adams

FACEBOOK ON MOBILE « Facebook's Daily Mobile Users Exceed Daily Desktop Users For The First Time » Fast Compagny — 30 Jan. 2013

MOBILE AND COMMERCE «Mobile will fundamentally change our world and commerce» Paul adams

HOLISTIC EXPERIENCES « We as designers have to think less about designing UI and more about seamless, holistic experiences. Humanizing it and all touchpoints» HTTP://WIREFRAMES.LINOWSKI.CA/WP-CONTENT/THEMES/DARWIN/IMAGES/FULL141.PNG

EMOTIONAL RESPONSE « Design with user research, mental models, and workﬂows. Keep big picture in mind to create an emotional response»

COMPLEX SYSTEMS «Social Networks are Complex systems» Davide Casali — Dachis Group SOME RIGHTS RESERVED BY SHAUSER

CHOREOGRAPHY OF PEOPLE’S ATTENTION « It's all about the choreography of people's attention. Attention is like Water, it ﬂows. it's liquid. Your create channels to divert it, and you hope that it ﬂows the right way.» Apollo Robbins, Expert pickpocket

DETAILS «The details are the design.» Charles Eames

LOVE AND TOLERATE « The diﬀerence between a product you love and a product you tolerate are the micro interactions.» Dan Saﬀer

BANK SIMPLE

PEBBLE IN YOUR SHOE « Bad micro interactions are like a pebble in your shoe.» Dan Saﬀer

CONCLUSION

IXDA AWARDS

21 BALENÇOIRES

AGENCY THANK YOU

Interaction13 Redux

Interaction13 Redux

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